APPLICATION OF THE PPM MODEL IN ASSESSING THE IMPACT OF ECONOMIC FACTORS ON THE SELECTION OF AN AGRO-TOURISM DESTINATION AFTER COVID-19

Tamara Gajić; Dragan Vukolić; Filip Đoković; Marija Jakovljević; Jovan Bugarčić; Ivana Jošanov Vrgović; Slobodan Glišić

doi:10.59267/ekoPolj2303755G

Authors

Tamara Gajić Geographical Institute “Jovan Cvijić” SASA, Belgrade 11000, Serbia. South Ural State University, Institute of Sports, Tourism and Service, Chelyabinsk, Russia. Faculty of Hotel Management and Tourism University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia https://orcid.org/0000-0003-3016-8368
Dragan Vukolić University of business studies, Faculty of Tourism and Hospitality management Banja Luka Bosnia and Herzegovina; PhD candidate University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja Serbia https://orcid.org/0000-0002-6364-9849
Filip Đoković College of Organizationl Studies - EDUKA, 11000 Belgrade, Serbia https://orcid.org/0000-0002-2342-9358
Marija Jakovljević Belgrade Academy of Business and Art Vocational Studies, department of business and IT studies, department of Legal and Sociological Sciences, Kraljice Marije 73, 11000 Beograd
Jovan Bugarčić University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja, Serbia https://orcid.org/0000-0002-6104-2939
Ivana Jošanov Vrgović , College of Organizationl Studies - EDUKA, Belgrade, Serbia https://orcid.org/0000-0003-3010-3206
Slobodan Glišić Academy of Professional Studies South Serbia, Leksovac https://orcid.org/0000-0002-0772-0831

DOI:

https://doi.org/10.59267/ekoPolj2303755G

Keywords:

Agrotourism, PPM model, economic factors, Serbia

Abstract

The tourism industry is one of the industries most affected by the Covid-19 pandemic. Understanding the motivation for travel is essential for the tourism development of the destination and long-term business. This study used the pushpull-mooring model (PPM model) to explain the factors that influence the decision of tourists to visit agritourism destinations in Serbia after the Covid-19 pandemic, with an emphasis on the economic factors of travel. The results obtained by multiple regression analysis indicate a significant effect of economic, as well as other factors within the model, on the decision of tourists. The significance of the research is reflected in the creation of a realistic picture of the influence of factors on tourists’ decisions, and therefore on the creation of future management steps in the management of an agro-tourism destination.

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