SIGNIFICANT INVOLVEMENT OF AGRICULTURAL HOLDINGS IN RURAL TOURISM DEVELOPMENT IN SERBIA
DOI:
https://doi.org/10.5937/ekoPolj1703901GKeywords:
rural tourism, farms, Serbia, integration.Abstract
There are a large number of farms in Serbia, which survived with a little capital and labor, and today one of the perspectives they see in the integration with the rural tourism. Tourism development is an incentive for the introduction of improvements in agricultural production, processing and supply of food, as well as the introduction of modern standards that are difficult to apply on small farms because of the high costs of their implementation. Rural tourism in Serbia is not at a satisfactory level of development, although there are all preconditions for its intensive development. Due to unfavorable political and economic position of Serbia, rural tourism has not encountered the support of its favorable development among its competitors. The authors have tried to point out a study for the attitude of the hosts as a service providers on the current status and problems faced in providing services in rural tourism. Investigated in 15 municipalities in Vojvodina (Northern Serbia), Southwestern Serbia and Southeastern Serbia, and in a total of 46 owners of small farms. Using the tests methods questionnaires and processing in SPSS, version 19.0, and analysis of the data, authors led to the confrmation of certain hypotheses of which started in the investigation.
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References
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32. Ko, D., Stewart, W. (2002): A structural equation model of residents attitudes for tourism development. Tourism Management, 23, No. 5, pp. 521-530.
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36. Liu, A. (2006): Tourism in rural areas: Kedah, Malaysia. Tourism Management. Vol. 27, No. 5, pp. 878-889.
37. Long, P., Lane, B. (2000): Rural tourism development. 1999. Trends in Outdoor Recreation, Leisure and Tourism. CABI, Wallingford, pp. 299–308.
38. MacDonald, R., Jolliffe, L. (2003): Cultural rural tourism: evidence from Canada. Annals of Tourism Research, Vol. 30, pp. 307–322.
39. Nunkoo, R., Gursoy, D. (2012): Residents support for tourism: An identity perspective. Annals of Tourism Research, Vol. 39, No. 1, pp. 243–268.
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41. Petric, L. (2003): Constraints and possibilities of the rural tourism development with the special stress on the case of Croatia. Paper presented at the ERSA conference papers.
42. Petrović, M. D., Blešić, I., Vujko, A., Gajić, T. (2017): The role of agritourisms impact on the local community in a transitional society: A report from Serbia. Transylvanian Review of Administrative Sciences. Vol. 50, No. 1, pp. 146-163.
43. Rasoolimanesh, S.M. (2017): Urban vs. rural destinations: Residents perceptions, community participation and support for tourism development. Tourism Management. Vol. 60, pp. 147-158.
44. Rebecca Torres, R., Henshall Momsen, J. (2004): Challenges and potential for linking tourism and agriculture to achieve pro-poor tourism objectives, Sociol. Rural. Vol. 4, No. 4, pp. 294-318.
45. Reijonen, H. (2008): Understanding the small business owner: What they really aim at and how this relates to frm performance: A case study in North Karelia, Eastern Finland. Management Research News, Vol. 31, No. 8, pp. 616–629.
46. Rivera, M., Croes, R., Lee, S. H. (2015): Tourism development and happiness: A residents perspective. Journal of Destination Marketing and Management, Vol. 5, No. 1, pp. 5–15.
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48. Sharpley, R., Jepson, d. (2011): Rural tourism a spiritual experience? Annals of Tourism Research, Vol. 38, pp. 52–71.
49. Sharpley, R. (2014): Host perceptions of tourism: A review of the research. Tourism Management, Vol. 42, pp. 37-49.
50. Sinclair, M. G., Gursoy, D., Vieregge, M. (2014): Residents perceptions toward tourism development. Journal of Destination Marketing and Management, Vol. 4, pp. 36–45.
51. Vujko, A., Gajić, T. (2014): Opportunities for tourism development and cooperation in the region by improving the quality of supply - The Danube Cycle Route, Case Study. Economic Research, Vol. 27, No. 1, pp. 847-860.
52. Vargas, S.A., Porras-Bueno, N., Mejia, M. D. L. A. (2011): Explaining residents attitudes to tourism: Is a universal model possible? Annals of Tourism Research, Vol. 38, No. 2, pp. 460–480.
53. Wild, C., Cooper, C. P., Lockwood, A. (1994): Issues in ecotourism. Progress in Tourism, Recreation and Hospitality Management, Vol. 6, pp. 12–21.
2. Aguilo, E., Rosello, J. (2005): Host community perceptions: A cluster analysis. Annals of Tourism Research, Vol. 32, No. 4, pp. 925–941.
3. Akis, S., Peristianis, N., Warner, J. (1996):Residents attitudes to tourism development: The case of Cyprus. Tourism Management, Vol. 17, No. 7, pp. 481–494.
4. Albacete-Saez, C. A., Fuentes-Fuentes, M. M., Llorens-Montes, F. J. (2007): Service quality measurement in rural accommodation. Annals of Tourism Research, Vol. 34, No. 1, pp. 45-65.
5. Allen, R.L., Hafer, H.R., Long, P.T., & Perdue, R.R. (1993): Rural residents attitudes toward recreation and tourism development. Journal of Travel Research, Vol. 31, No. 4, pp. 27–33.
6. Ateljevic, J. (2009): Tourism entrepreneurship and regional development: Example from New Zealand. International Journal of Entrepreneurial Behaviour and Research, Vol.15, No. 3, pp. 282–308.
7. Augustyn, M. M., Seakhoa-King, A. (2004): Is the SERVQUAL scale an adequate measure of quality in leisure, tourism and hospitality? Advances in Hospitality and Leisure, Vol. 1, 3-24.
8. Brady, M. K., Cronin, J. (2001): Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, Vol. 65, No. 3, pp. 34-49.
9. Bramwell, B., Lane, B. (1994): Rural tourism and sustainable rural development. Proceedings from the second international school of rural development. London: Channel View Books.
10. Brandth, B., Haugen, M.S. (2011): Farm diversifcation into tourism e implications for social identity? J. Rural. Stud. Vol. 27, 35- 44.
11. Brida, J., Osti, L., Barquet, A. (2010): Segmenting resident perceptions towards tourism: A cluster analysis with a multinomial logit model of a mountain community. International Journal of Tourism Research, Vol. 12, No. 5, pp. 591-602
12. Briedenhann, J., Wickens, E. (2004): Tourism routes as a tool for the economic development of rural areas – vibrant hope or impossible dream? Tourism Management, Vol. 25, pp. 71–79.
13. Burton, R.J.F. (2004): Seeing through the good farmers eyes: towards developing an understanding of the social symbolic value of productivist behaviour. Soc. Rural. Vol. 44, pp. 195-215.
14. Canoves, G., Villarino, M., Priestley, G.K., Blanco, A., (2004): Rural tourism in Spain: an analysis of recent evolution. Geoforum, Vol. 35, No. 6, pp. 755–769.
15. Carrillat, F. A., Jaramillo, F., Mulki, J. P. (2007): The validity of the SERVQUAL and SERVPERF scales. A meta-analytic view of 17 years of research across fve continents. International Journal of Service Industry Management, Vol. 18, No. 5, pp. 472–490.
16. Cerezo, J.M., Lara de Vicente, F. (2005): El turismo como industria de Espana y de la Union Europea. In G. En Lopez, J.Y. Tomás, & F. Lara de Vicente (Eds.), Turismo sostenible: un enfoque multidisciplinar e internacional, pp. 255–287.
17. Chen, C. F., Chen, P. C. (2010): Resident attitudes toward heritage tourism development. Tourism Geographies, Vol. 12, No. 4, pp. 525–545.
18. Choi, H., Sirakaya, E. (2006): Sustainability indicators for managing community tourism. Tourism Management, Vol. 27, No. 6, pp. 1274-1289.
19. Dyer, P., Gursoy, D., Sharma, B., Carter, J. (2007): Structural modelling of resident perceptions of tourism and associated development on the Sunshine Coast, Australia. Tourism Management, Vol. 28, No. 2, pp. 409-422.
20. Gursoy, D., Jurowski, C., Uysal, M. (2002):Resident attitudes: a structural modelling approach. Annals of Tourism Research, Vol. 29, No. 1, pp. 303-317.
21. Gajić, T. (2009): Karakteristike razvoja i uticaja turizma na ukupnu privredu Vojvodine. Ekonomika poljoprivrede, Vol. 56, No. 2, pp. 139-154.
22. Gurung, C., DeCoursey, M. (2000): Too much too fast: Lessons from Nepals lost kingdom of mustang. Tourism and development in mountain regions, Vol. 20, pp. 239-253.
23. Hall, D. (2004): Rural tourism development in South-Eastern Europe: transition and the search for sustainability. International Journal of Tourism Research, Vol. 6, pp. 165–176.
24. Hall, C., Jenkins, J. (1998): The Policy Dimensions of rural tourism and recreation. Tourism and Recreation in Rural Areas. Wiley, Chichester, pp. 19–42.
25. Huller, S., Heiny, J., Leonhauser, I. (2017): Linking Agricultural Food production and Rural Tourism in the Kazbegi District – a qualitative study. Annals of agrarian sciences, in press.
26. Iorio, M., Corsale, A. (2010): Rural tourism and livelihood strategies in Romania. Journal of Rural Studies. Vol. 26, No. 2, pp. 152-162.
27. Jafari, J. (1986): A systemic view of sociocultural dimensions of tourism. In Presidents commission on American outdoors, pp. 33-50.
28. Jaafar, M., Rasoolimanesh, S., Lonik, K. (2015): Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands. Tourism Man- agement Perspectives. Vol. 14, pp.17-24.
29. Jeong, J.S. (2017): Identifying priority areas for rural housing development using the participatory multi-criteria and contingent valuation methods in Alange reservoir area, Central Extremadura (Spain). Journal of Rural Studies, Vol. 50, pp. 117-128.
30. Kegel, H. (2003): The Signifcance of Subsistence Farming in Georgia as an Economic and Social Buffer. In Subsistence Agriculture in Central and Eastern Europe: How to Break the Vicious Circle? Institute of Agricultural Development in Central and Eastern Europe, pp. 147-160.
31. Kim, K., Uysal, M., Sirgy, M. (2013): How does tourism in a community impact the quality of life of community residents? Tourism Management. Vol. 36, pp. 527-540.
32. Ko, D., Stewart, W. (2002): A structural equation model of residents attitudes for tourism development. Tourism Management, 23, No. 5, pp. 521-530.
33. Komppula, R. (2007):Developing rural tourism in Finland through entrepreneurship. Advances in Tourism Research Series, pp. 123-134.
34. Ladhari, R. (2009): A review of twenty years of SERVQUAL research. International Journal of Quality and Service Sciences. Vol. 1, No. 2, pp. 172–198.
35. Lankford, S. V., Howard, D. R. (1994): Developing a tourism impact attitude scale. Annals of Tourism Research. Vol. 21, No. 1, pp. 121-139.
36. Liu, A. (2006): Tourism in rural areas: Kedah, Malaysia. Tourism Management. Vol. 27, No. 5, pp. 878-889.
37. Long, P., Lane, B. (2000): Rural tourism development. 1999. Trends in Outdoor Recreation, Leisure and Tourism. CABI, Wallingford, pp. 299–308.
38. MacDonald, R., Jolliffe, L. (2003): Cultural rural tourism: evidence from Canada. Annals of Tourism Research, Vol. 30, pp. 307–322.
39. Nunkoo, R., Gursoy, D. (2012): Residents support for tourism: An identity perspective. Annals of Tourism Research, Vol. 39, No. 1, pp. 243–268.
40. Perez, S. (2010): El valor estrategico del turismo rural como alternativa sostenible de desarrollo territorial rural. The strategic value of rural tourism as a sustainable alternative for rural territorial development. Agronomia Colombiana. Vol. 28, No. 3, pp. 507–513.
41. Petric, L. (2003): Constraints and possibilities of the rural tourism development with the special stress on the case of Croatia. Paper presented at the ERSA conference papers.
42. Petrović, M. D., Blešić, I., Vujko, A., Gajić, T. (2017): The role of agritourisms impact on the local community in a transitional society: A report from Serbia. Transylvanian Review of Administrative Sciences. Vol. 50, No. 1, pp. 146-163.
43. Rasoolimanesh, S.M. (2017): Urban vs. rural destinations: Residents perceptions, community participation and support for tourism development. Tourism Management. Vol. 60, pp. 147-158.
44. Rebecca Torres, R., Henshall Momsen, J. (2004): Challenges and potential for linking tourism and agriculture to achieve pro-poor tourism objectives, Sociol. Rural. Vol. 4, No. 4, pp. 294-318.
45. Reijonen, H. (2008): Understanding the small business owner: What they really aim at and how this relates to frm performance: A case study in North Karelia, Eastern Finland. Management Research News, Vol. 31, No. 8, pp. 616–629.
46. Rivera, M., Croes, R., Lee, S. H. (2015): Tourism development and happiness: A residents perspective. Journal of Destination Marketing and Management, Vol. 5, No. 1, pp. 5–15.
47. Sharpley, R. (2000): Tourism and sustainable development: Exploring the theoretical divide. Journal of Sustainable Tourism, Vol. 8, No. 1, pp. 1–19.
48. Sharpley, R., Jepson, d. (2011): Rural tourism a spiritual experience? Annals of Tourism Research, Vol. 38, pp. 52–71.
49. Sharpley, R. (2014): Host perceptions of tourism: A review of the research. Tourism Management, Vol. 42, pp. 37-49.
50. Sinclair, M. G., Gursoy, D., Vieregge, M. (2014): Residents perceptions toward tourism development. Journal of Destination Marketing and Management, Vol. 4, pp. 36–45.
51. Vujko, A., Gajić, T. (2014): Opportunities for tourism development and cooperation in the region by improving the quality of supply - The Danube Cycle Route, Case Study. Economic Research, Vol. 27, No. 1, pp. 847-860.
52. Vargas, S.A., Porras-Bueno, N., Mejia, M. D. L. A. (2011): Explaining residents attitudes to tourism: Is a universal model possible? Annals of Tourism Research, Vol. 38, No. 2, pp. 460–480.
53. Wild, C., Cooper, C. P., Lockwood, A. (1994): Issues in ecotourism. Progress in Tourism, Recreation and Hospitality Management, Vol. 6, pp. 12–21.
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Published
2017-09-30
How to Cite
Gajić, T., Vujko, A., Penić, M., Petrović, M. D., & Mrksa, M. (2017). SIGNIFICANT INVOLVEMENT OF AGRICULTURAL HOLDINGS IN RURAL TOURISM DEVELOPMENT IN SERBIA. Ekonomika Poljoprivrede, 64(3), 901–918. https://doi.org/10.5937/ekoPolj1703901G
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