PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET
Keywords:
market research, coffee, consumption, SerbiaAbstract
Many citizens of Serbia consider coffee as indispensable food in daily nutrition, so nowadays drinking of coffee turns into a social phenomenon embodied in irreplaceable accomplice in almost all meetings of people.
The main goal of this paper are the factors that determine demand and consumption of coffee, i.e. to gain insight in consumers preferences, motives, attitudes and interests to buy products that contain coffee in the Republic of Serbia. According to that, during 2011 was conducted market research (survey), based on previously created questionnaire. Paper also provides comparison with results obtained by similar survey in 2006 in order to notice the level of consumers attitudes move in last few years.
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References
1. Center for informatics and e-business of Chamber of Commerce of the Republic of Serbia, internal documentation, January 2011, Belgrade, Serbia.
2. FAO Statistical Yearbook 2010, FAO, 2011, www.fao.org, accessed May 2011.
3. IAE Belgrade, Internal documentation - questionnaires, Mart 2011, Belgrade, Serbia.
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5. Marković, A. – Packaging – one of the fastest growing industrial sectors, www.poslovnazena.biz, accessed Jul 2011.
6. Ministry of Finance of Republic of Serbia, Customs Administration, internal documentation, January 2011, Belgrade, Serbia.
7. Kostić, M. - Behavioural economics, www.poslovnaznanja.com, accessed July 2011.
8. Pantić, D. – Psychology of advertising: How can I tell you - buy me, www.scribd.com, accessed July 2011.
9. Petković, Z. (2009): E – sales in Deltamaxi, Belgrade business school, www.scribd.com, accessed July 2011.
10. Vlahović, B. (2003): Market of agro-food products – general and special part, Faculty of Agriculture Zemun, Serbia.
11. Vlahović, B., Puškarić, A., Radojević, V. (2007): Market research of agro-food products, Monograph, Faculty of Agriculture Novi Sad, Serbia.
12. Vlahović, B., Puškarić, A., Jeločnik, M. (2011): Consumer attitudes on organic food consumption in Serbia, Bulletin - Economic sciences series, Petroleum Gas University of Ploiesti, Romania
13. Šomođi, Š., Kraljević-Balalić, M., Novković, N., Kajari, K. (2004): Introduction into scientifc method, Faculty of agriculture Novi Sad, Serbia.
14. www.agropress.org.rs/tekstovi/17030.html, accessed July 2011.
15. www.link-elearning.com/dlmaterijali/materijali//DLUP/SadrzajNJpdf/UP_07.pdf, accessed July 2011.
2. FAO Statistical Yearbook 2010, FAO, 2011, www.fao.org, accessed May 2011.
3. IAE Belgrade, Internal documentation - questionnaires, Mart 2011, Belgrade, Serbia.
4. MAP – Macroeconomic analysis and prognosis, vol. 2, no. 1, 2011, Institute of Economic Sciences and Belgrade Banking Academy, Belgrade, Serbia.
5. Marković, A. – Packaging – one of the fastest growing industrial sectors, www.poslovnazena.biz, accessed Jul 2011.
6. Ministry of Finance of Republic of Serbia, Customs Administration, internal documentation, January 2011, Belgrade, Serbia.
7. Kostić, M. - Behavioural economics, www.poslovnaznanja.com, accessed July 2011.
8. Pantić, D. – Psychology of advertising: How can I tell you - buy me, www.scribd.com, accessed July 2011.
9. Petković, Z. (2009): E – sales in Deltamaxi, Belgrade business school, www.scribd.com, accessed July 2011.
10. Vlahović, B. (2003): Market of agro-food products – general and special part, Faculty of Agriculture Zemun, Serbia.
11. Vlahović, B., Puškarić, A., Radojević, V. (2007): Market research of agro-food products, Monograph, Faculty of Agriculture Novi Sad, Serbia.
12. Vlahović, B., Puškarić, A., Jeločnik, M. (2011): Consumer attitudes on organic food consumption in Serbia, Bulletin - Economic sciences series, Petroleum Gas University of Ploiesti, Romania
13. Šomođi, Š., Kraljević-Balalić, M., Novković, N., Kajari, K. (2004): Introduction into scientifc method, Faculty of agriculture Novi Sad, Serbia.
14. www.agropress.org.rs/tekstovi/17030.html, accessed July 2011.
15. www.link-elearning.com/dlmaterijali/materijali//DLUP/SadrzajNJpdf/UP_07.pdf, accessed July 2011.
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Published
2012-04-30
How to Cite
Vlahović, B., Jeločnik, M., & Potrebić, V. (2012). PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET. Ekonomika Poljoprivrede, 59(Special nu), Researcher assistant, Institute of agricultural economics Belgrade. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/632
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Section
Plenary papers
