SOCIETY 5.0 AND ITS IMPACT ON AGRICULTURAL BUSINESS AND INNOVATION: A NEW PARADIGM FOR RURAL DEVELOPMENT

Cariša Bešić; Dragan Ćoćkalo; Mihalj Bakator; Sanja Stanisavljev; Srđan Bogetić

doi:10.59267/ekoPolj2403803B

Authors

Cariša Bešić University of Kragujevac, Faculty of technical science Čačak, Republic of Serbia https://orcid.org/0000-0001-5370-5328
Dragan Ćoćkalo University of Novi Sad, Technical faculty “Mihajlo Pupin” in Zrenjanin, Republic of Serbia https://orcid.org/0000-0003-2085-5420
Mihalj Bakator University of Novi Sad, Technical faculty “Mihajlo Pupin” in Zrenjanin, Republic of Serbia https://orcid.org/0000-0001-8540-2460
Sanja Stanisavljev University of Novi Sad, Technical faculty “Mihajlo Pupin” in Zrenjanin, Republic of Serbia https://orcid.org/0000-0003-3565-2597
Srđan Bogetić Belgrade Business and Arts Academy of Applied Studies, Belgrade, Republic of Serbia https://orcid.org/0000-0003-1855-0767

DOI:

https://doi.org/10.59267/ekoPolj2403803B

Keywords:

Society 5.0, agricultural business, agricultural innovation, rural development

Abstract

This paper analyzes the impact of Society 5.0 on agricultural business and innovation, proposing a new paradigm for rural development. Society 5.0 represents the evolution beyond previous societal models, aiming to harmonize economic progress with solutions to social issues through the integration of cyberspace and physical space. Central to this model is the application of advanced technologies such as the Internet of Things (IoT), artificial intelligence (AI), robotics, big data, and augmented reality. The study focuses on the significant changes within agricultural practices and business models. Through a review and analysis of current trends, the paper presents a theoretical framework The paper also proposes the Agricultural Business and Rural Development Potential (ABRDP) index as guide for future trends and potential outcomes in the agricultural domain, offering insights into optimistic, conservative, and pessimistic scenarios for rural development.

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