CORPORATE SOCIAL RESPONSIBILITY AND NEW TECHNOLOGIES IN FOOD INDUSTRY, THE PUBLIC PERCEPTION - CASE STUDY OF VOJVODINA
DOI:
https://doi.org/10.5937/ekoPolj2002329DKeywords:
Corporate social responsibility - CSR, new technologies, food, GMO, public perception, VojvodinaAbstract
During the past few decades many types of research have been studied Corporate Social Responsibility (CSR) but the most of these researches were focused on CSR effect on enterprise performance, but less attention has been given to the public perception of CSR and their opinions towards using new technologies, especially in food production. The purpose of this research was to investigate the public perception of CSR and their opinions regard the effect of new technologies in food production, with emphasize on genetically modified food (GMF). Empirical research was conducted in Vojvodina, as the region of Serbia, where food production is a dominant industry. The results showed that respondents mostly identify CSR with companys responsibility and moral obligation to society, especially for food production companies and recognize GMF as not offering benefits and unsafe. The trust in key actors is missing. In this regard, CSR awareness campaigns needs to be strengthened.
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References
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2. Bevanda, L., Žilić, M., Ećimović, B., & Matković, V. (2017). Public opinion toward GMOs and biotechnology in Bosnia and Herzegovina. International Conference on Medical and Biological Engineering. In: Badnjevic A. (ed) CMBEBIH 2017. IFMBE Proceedings, 62. Springer, Singapore, 452–458.
3. Broomhill, R. (2007). Corporate Social Responsibility: Key issues and Debates. Dunstan papers, 1. Published Adelaide, Don Dunstan Foundation, SA.
4. Brown, J. T., & Dacin, A. P. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68–84.
5. Carroll, B. A. (1998). The Four Faces of Corporate Citizenship. Business and Society Review, 100(1), 1–7.
6. Chai, J., Chang, P., Wang, Z., & Brew, Y. (2015). The public perception of corporate social responsibility and its effects on customer behavior in China. American Journal of Industrial and Business Management, 5(10), 611–621.
7. Civero, G., Rusciano, V., & Scarpato, D. (2017). Consumer behaviour and corporate social responsibility: an empirical study of Expo 2015. British Food Journal, 119(8), pp. 1826–1838.
8. Cui, K., & Shoemaker, S. P. (2018). Public perception of genetically-modified (GM) food: a nationwide Chinese consumer study. npj Science of Food, 2(1), 1–8.
9. Čerkasov, J., Huml, J., Vokáčová, L., & Margarisová, K. (2017). Consumers attitudes to corporate social responsibility and green marketing. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 65(6), 1865–1872.
10. EC - European Commission (2001). Promoting a European Framework for Corporate Social Responsibility. Green paper. Office for Official Publications of the European Commission, Luxembourg.
11. EC - European Commission (2010). Europeans and Biotechnology in 2010, Winds of change? Publications Office of the European Union, Luxembourg, Retrieved from https://ec.europa.eu/research/swafs/pdf/pub_archive/europeansbiotechnology-in-2010_en.pdf (July, 6 2017)
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14. Heyder, M., & Theuvsen L. (2009). Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany, 113th EAAE Seminar - A resilient European food industry and food chain in a challenging world (Greece, September 3-6, 2009). European Association of Agricultural Economists, Retrieved from https://ageconsearch.umn.edu/record/58152 (July, 6 2017)
15. Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2018). Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty. Journal of Business Ethics, 1-16. Available at: https://doi.org/10.1007/s10551-018-4015-y
16. Luhmann, H., Theuvsen, L. (2016). Corporate Social Responsibility in Agribusiness: Literature Review and Future Research Directions. Journal of Agricultural and Environmental Ethics, 29(4), 673–696.
17. Luhmann, H., & Theuvsen, L. (2017). Corporate social responsibility: exploring a framework for the agribusiness sector. Journal of Agricultural and Environmental Ethics, 30(2), 241–253.
18. Maignan, I. (2001). Consumers perceptions of corporate social responsibilities: A cross-cultural comparison. Journal of Business Ethics, 30(1), 57–72.
19. Malyska, A., Bolla, R., & Twardowski, T. (2016). The role of public opinion in shaping trajectories of agricultural biotechnology. Trends in Biotechnology, 34(7), 530–534.
20. Mohr, L.A., & Webb, D.J. (2005). The Effects of Corporate Social Responsibility and Price on Consumer Responses. Journal of Consumer Affairs, 39, 121–147.
21. Omidi, F., & Shafiee, M. M. (2018). The impact of corporate social responsibility on social performance, financial performance and customer reactions in the food industry. International Journal of Business Innovation and Research, 17(2), 249–265.
22. Pino, G., Amatulli, C., De Angelis, M., & Peluso, A. M. (2016). The influence of corporate social responsibility on consumers attitudes and intentions toward genetically modified foods: evidence from Italy. Journal of cleaner production, 112, 2861–2869.
23. Pfau, M., Haigh, M.M., Sims, J., & Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 145–154.
24. Prabu, D., Kline, S., & Yang D. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model. Journal of Public Relations Research, 17(3), 291–313.
25. Rzymski, P., & Królczyk, A. (2016). Attitudes toward genetically modified organisms in Poland: to GMO or not to GMO? Food Security, 8(3), 689–697.
26. Salleh, M. M., Wahid, N. A., & Marimuthu, M. (2013). Corporate Social Responsibility to Reflect Organizations Corporate Identity: A Content Analysis. Journal of Economics, Business and Management, 1(1), 98–101.
27. Sankar, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225–243.
28. Tian, Z., Wang, R., & Yang, W. (2011). Consumer responses to corporate social responsibility (CSR) in China. Journal of Business Ethics, 101(2), 197–212.
29. Tong, C., Wong, A. T. T., & Cheng, T. (2019). Do Corporate Social Responsibility and Safety of Food Affect Reputation? A Study of Fast-food Restaurants Industry in Hong Kong. Journal of Economics, Management and Trade, 22(3), 1–18.
30. UN - United Nations Global Compact, Retrieved from http://www.csrwire.com/members/12044-united-nations-global-compact (July, 6 2017)
31. Vallentin, S. (2004). Corporate social responsibility and public opinion. The 6th International Conference on Corporate Reputation, Identity and Competitiveness, 2002, Boston, MA, US, Retrieved from http://195.130.87.21:8080/dspace/bitstream/123456789/299/1/Vallentin-corporate%20social%20responsibility%20and%20public%20opinion.pdf (January 7, 2019)
32. Webster Jr., F. E., (1975). Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Research, 2, 188–196.
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Published
2020-06-23
How to Cite
Dragičević Radičević, T., Stanojević, L., Milanović, V., Katanić, Z., & Todosijević Lazović, S. (2020). CORPORATE SOCIAL RESPONSIBILITY AND NEW TECHNOLOGIES IN FOOD INDUSTRY, THE PUBLIC PERCEPTION - CASE STUDY OF VOJVODINA. Ekonomika Poljoprivrede, 67(2), 329–343. https://doi.org/10.5937/ekoPolj2002329D
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