LEVEL OF INTEGRATION AMONG AGRITOURISM ACCOMMODATION SECTOR AND TRAVEL AGENCIES
DOI:
https://doi.org/10.5937/ekoPolj1702659VKeywords:
agritourism, travel agencies, integrationAbstract
Many researchers consider agritourism as a major agent of local development, but there is still a lack of awareness about the importance of networking and integration among agritourism accommodation sector and travel agencies, and the economic benefts in terms of livelihood enhancement.This paper analyses selected agritourism accommodation facilities and travel agencies in which we indicate positive experiences: frst, in term of guest satisfaction (guests of 23 accommodation facilities) and second, among employees in travel agencies.This paper actually analyses the level of integration implemented in agritourism, and makes the point that cooperation between travel agencies and agritourism facilities needed to be at a much higher level.
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References
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2. Aguiar-Quintana, T., Moreno-Gil, S., Picazo-Peral, P. (2016): Howcould traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain, Tourism Management Perspectives, Vol. 20, pp. 98–108
3. Brandon-Jones, A., Lewis, M., Verma, R., Walsman, C.M. (2016): Examining the characteristics and managerial challenges of professional services: An empirical study of management consultancy in the travel, tourism, and hospitality sector. Journal of Operations Management, Vol. 42-43, pp. 9-24.
4. Del Chiappa, G. (2013): Internet versus travel agencies: The perception of different groups of Italian online buyers. Journal of Vacation Marketing, Vol. 19, No. 1, pp. 55–66.
5. Enrique-Bigné, J., Andreu, L., Küster, I., Blesa, A. (2005): Quality market orientation: tourist agencies perceived effects Annals of Tourism Research, Volume 32, No. 4, pp. 1022-1038
6. Iorio, M., Corsale, A. (2010): Rural tourism and livelihood strategies in Romania, Journal of Rural Studies, Vol. 26, pp.152–162
7. Kuo, N. T., Chang, K. C., Cheng, Y. S., Lai, C. H. (2013): Howservice quality affects customer loyalty in the travel agency: The effects of customer satisfaction, service recovery, and perceived value. Asia Pacifc Journal of Tourism Research, Vol. 18, No. 7, pp. 803–822.
8. Medina-Muñoz, D., Garcı́a-Falcón, J.M. (2000): Successful relationships between hotels and agencies. Annals of Tourism Research, Volume 27, No. 3, pp. 737-762
9. Nickerson, N. P., Black, R. J., McCool, S.F. (2001): Agritourism: motivations behind farm-ranch business diversifcation. Journal of Travel Research Vol. 40, No. 1, pp.19-26
10. Nilsson, P. A. (2002): Staying on farms – an ideological background. Annals of Tourism Research, Vol. 29, No. 1, pp.7-24
11. Oroian, M., Gheres, M. (2012): Developing a risk management model in travel agencies activity: An empirical Analysis, Tourism Management, Vol. 33, pp. 1598-1603.
12. Petrovic, M., Blešic, I., Vujko, A., Gajic, T. (2017): The role of agritourism impact on local community in a transitional society: a report from Serbia, Transylvanian Review of Administrative Sciences, Vol. 50, pp. 146-163
13. Petrovic, M. D. (2014): Kvalitet agroturizma Vojvodine i njegov uticaj na stavove lokalnog stanovništva (Ph.D. thesis – in Serbian). University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia.
14. Pena A.I.P., Jamilena-Frias D.M., Molina M.A.R. (2013): Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customers previous experience, International Journal of Hospitality Management, Vol. 34, pp.127–137
15. Sigala, M. (2008): A supply chain management approach for investigating the role of tour operators on sustainable tourism: The case of TUI. Journal of Cleaner Production, Vol. 16, pp. 1589–1599.
16. Sznajder, M., Przezborska, L., Scrimgeour, F. 2009: Agritourism, Wallingford.
17. Silva, M.G., Gonçalves, M.H. (2016): Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers. Journal of Business Research, Vol. 69, No. 11, pp. 5512-5518
18. Randelli F., Romei P., Tortora M. (2014): An evolutionary approach to the study of rural tourism: The case of Tuscany. Land Use Policy 38, 276–281
19. Topolšek, D., Mrnjavac, E., Kovacic, N. (2014): Integration of travel agencies with transport providers, Tourism Management Perspectives, Vol. 9, pp. 14–23 20. Vujko A., GajicT. (2014):Opportunities for tourism development and cooperation in the region by improving the quality of supply - The "Danube Cycle Route" Case Study. Economic research, Vol. 27, No. 1, pp.847-860
21. Vujko, A., Gajic, T. (2014a): The gouverment policy impact on economic development of tourism, Ekonomika poljoprivrede, Vol. 61, No. 3, pp. 789-804.
22. Vujko, A., Petrovic, M., Dragosavac, M., Gajic, T., (2016): Differences and similarities among rural tourism in Slovenia and Serbia - perceptions of local tourism workers, Ekonomika poljoprivrede, Vol. 63, No. 4, pp. 1459-1469.
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Published
2017-06-30
How to Cite
Vujko, A., Gajić, T., Dragosavac, M., Maksimović, B., & Mrkša, M. (2017). LEVEL OF INTEGRATION AMONG AGRITOURISM ACCOMMODATION SECTOR AND TRAVEL AGENCIES. Ekonomika Poljoprivrede, 64(2), 659–670. https://doi.org/10.5937/ekoPolj1702659V
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