USING SINGLE VALUED NEUTROSOPHIC SET TO SELECT TOURISM DEVELOPMENT STRATEGIES IN EASTERN SERBIA

Snežana Urošević; Dragiša Stanujkić; Darjan Karabašević; Pavle Brzaković

doi:10.5937/ekoPolj1802555U

Authors

Snežana Uroševi?, PhD Technical faculty in Bor, University of Belgrade http://orcid.org/0000-0002-6647-0449
Dragiša Stanujki?, PhD Technical faculty in Bor, University of Belgrade http://orcid.org/0000-0002-6846-3074
Darjan Karabaševi?, PhD Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad http://orcid.org/0000-0001-5308-2503
Pavle Brzakovi?, M.Sc. Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad http://orcid.org/0000-0001-5184-9627

DOI:

https://doi.org/10.5937/ekoPolj1802555U

Keywords:

Eastern Serbia, tourism, natural resources, social resources, human resources, neutrosophic sets

Abstract

Natural beauties of Eastern Serbia combined with the culture, traditions, food specialties and music, can become a recognizable tourism brand, which could improve the image of this part of Serbia, and that is the reason why Eastern Serbia has been recently discovering its potential for tourism development. The aim of this paper is to analyze the current and potential elements for tourism development of Eastern Serbias products. Based on the relevant literature and factual situation on the feld, the goal is to rank strategies for tourism development on the territory of Eastern Serbia in order to enable better positioning of tourism in Eastern Serbia on the Serbian tourist map. In order to rank tourism development strategies we have used neutrosophic sets. The justification and usability of the proposed approach for the selection of tourism development strategy is demonstrated in the implemented numerical example.

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