STRATEGIC POSITIONING OF RURAL TOURISM ON STARA PLANINA
DOI:
https://doi.org/10.5937/ekoPolj1702601PKeywords:
Stara Planina, strategic positioning, tourism, rural tourism.Abstract
Stara Planina has excellent potential for rural tourism development which might be encountered in a small number of mountains in our country. Stara Planina possesses rich biological, geological and cultural heritage. Achieving visible economic effects requires set of activities, support and continuous monitoring of all government levels. By providing tourist services to domestic and foreign tourists, signifcant proft is made. Positive result realization of tourism economy depends on its ability to satisfy visitors needs in the chosen tourism destination. Hence, the aim of this paper is to introduce the strategic positioning of rural tourism as important activity in the feld of tourism. In order to develop tourism in the best possible way, it is necessary to grasp the importance of strong economic growth of rural areas, so this paper thoroughly studies the respondents opinion on the basis of ANOVA method and it tries to highlight the strategic directions of rural tourism development on Stara Planina.
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2. Bakic, O. (2008). Marketing u turizmu. Fakultet za uslužni biznis, Novi Sad.
3. Chacko, H. E. (1996). Positioning a tourism destination to gain a competitive edge. Asia Pacifc Journal of Tourism Research, Vol. 1, No. 2, pp. 69-75.
4. Cvijanovic, D. (2014). Turističko tržište u dunavskom region. Institut za ekonomiku poljoprivrede, Monografja, Beograd.
5. Cvijanovic, D., Vukovic, P., Klјajic, N. (2011). Stanje i perspektive razvoja ruralnog turizma u Republici Srbiji.VI Međunarodni naucni skup "Mediteranski dani Trebinje -TURIZAM I RURALNI RAZVOJ"- savremene tendencije, problemi i mogucnosti razvoja, pp. 11-21.
6. dAngella, F., De Carlo, M. (2016). Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites. Current Issues in Tourism, Vol. 19, No. 7, pp. 624-633.
7. Das, A., Handfeld, R. B., Calantone, R. J., Ghosh, S. (2000). A contingent view of quality management‐ the impact of international competition on quality. Decision Sciences, Vol. 31, No. 3, pp. 649-690.
8. Đorđevic, D. Ž., Šušic, V. (2013). Turistički centar na Staroj planini-ekološki ili ekonomski neuspeh?. Teme, No. 1, pp. 459-478.
9. Garrod, B., Wornell, R., Youell, R. (2006). Re-conceptualising rural resources as countryside capital: The case of rural tourism. Journal of rural studies, Vol. 22, No.1, pp. 117-128.
10. Goeldner, C. R., Ritchie, J. B. (2007). Tourism principles, practices, philosophies. John Wiley & Sons.
11.http://portal.unesco.org/es/files/45338/12417872579Introduction_Sustainable_Tourism.pdf/Introduction_Sustainable_Tourism.pdf
12. http://www.unwto.org
13. Jovicic, D. (2002). Menadžment turističkih destinacija, Želnid, Beograd.
14. Kalaiya, A. B., Kumar, A. (2015). Tourism as a development tool: A study on role of tourism in economic development, employment generation and poverty reduction: Special focus on Kachchh. International Journal, Vol. 3, No. 7, pp. 189-197.
15. Kaynak, H. (2003). The relationship between total quality management practices and their effects on frm performance. Journal of operations management, Vol. 21, No. 4, pp. 405-435.
16. Lane, B. (1994). What is rural tourism? Journal of sustainable tourism, Vol. 2, No. (1-2), pp. 7-21.
17. Maksimovic, M., Uroševic, S., Mihajlovic, D. (2015). The effects of the development of rural tourism on Stara Planina. Ekonomika, Vol. 61, No. 2, pp. 83-92.
18. Markovic, S., Pejanovic, Lj. (2012). Zaštita životne stedine u politici održivog razvoja. Fakultet za pravne i poslovne studije, Novi Sad.
19. Master plan održivog razvoja ruralnog turizma u Srbiji , Beograd 2011.
20. Mathieson, A., Wall, G. (1982). Tourism, economic, physical and social impacts. Longman.
21. Ministarstvo poljoprivrede, šumarstva i vodoprivrede (2008). Plan strategije ruralnog razvoja 2009-2013.
22. Molina, L. M., Lloréns-Montes, J., Ruiz-Moreno, A. (2007). Relationship between quality management practices and knowledge transfer. Journal of Operations Management, Vol. 25, No. 3, pp. 682-701.
23. Moutinho, L. (1989). Tourism positioning strategies. Prentice Hall. pp. 541-544
24. Mustafa, K. (2009). Product positioning strategy in marketing management. Journal of Naval Science and Engineering, Vol. 5, No. 2, pp. 98–110.
25. Ratknic, T., Milovanovic, J. (2016). Medicinal herbs as part of the development of sustainable tourism in nature park "Stara planina". Ekonomika Poljoprivrede, Vol. 63, No. 3, pp. 847-860.
26. Republika Srbija (2010). Prostorni plan Republike Srbije od 2010 do 2020 godine.
27. Singh, K. (2009). Rural development: principles, policies and management. Sage Publications.
28. Stankovic, S., Pavlovic, S. (2006). Savremeni turizam i prostor. Geografski fakultet Univerziteta u Beogradu, No. 54.
29. Streimikiene, D., Bilan, Y. (2015). Review of rural tourism development theories. Transformations in Business & Economics, Vol. 14, No. 2, pp. 21-34.
30. Todorovic, M., Štetic, S. (2009). Ruralni turizam. Geografski fakultet Univerziteta u Beogradu, Beograd.
31. Yu, C. P., Charles Chancellor, H., Tian Cole, S. (2011). Examining the effects of tourism impacts on resident quality of life: evidence from rural midwestern communities in USA. International Journal of Tourism Sciences, Vol. 11, No. 2, pp. 161-186.
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Published
2018-05-11
How to Cite
Petrović, G., Maksimović, M., & Karabašević, D. (2018). STRATEGIC POSITIONING OF RURAL TOURISM ON STARA PLANINA. Ekonomika Poljoprivrede, 64(2), 601–617. https://doi.org/10.5937/ekoPolj1702601P
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Original scientific papers
