DEMOGRAPHICS CHARACTERISTICS OF CONSUMERS AS FACTORS IN THE PURCHASE OF CEREAL PRODUCTS IN THE REPUBLIC OF SERBIA
DOI:
https://doi.org/10.5937/ekoPolj2102503KKeywords:
consumer, cereal products, purchase, demographic characteristics, food securityAbstract
Today, there is a trend towards a healthy lifestyle and a healthy diet. Cereals are considered the healthiest food because of their properties. They contain a good ratio of carbohydrates, unsaturated fatty acids, vitamins, proteins, minerals and plant fibers that are necessary for human nutrition. Therefore, the production and trade of cereals in the world tend to grow significantly. The aim of the paper is to identify the demographic characteristics of consumers that influence consumer decision when buying cereal products. The empirical research was conducted on a sample of 201 respondents from the territory of the Republic of Serbia through a questionnaire, which was made for research purposes. Through the discovery of consumer preferences, there is an opportunity to help producers of cereal products in Serbia to offer products that will meet the requirements of consumers.
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References
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30. Worsely, A. (2003). The behavioural and demographic contexts of white bread consumption. British Food Journal, 105(10), 695-699. https://doi.org/10.1108/00070700310506245
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2. Alexandratos, N. (2006). World Agriculture: towards 2030/50, interim report. An FAO perspective. London, UK: Earthscan; Rome, Italy: FAO.
3. Ares, G., & Gambaro, A. (2007). Influence of gender, age and motives underlying food choice on perceived healthiness and willingness to try functional foods. Appetite, 49, 148-158. https://doi.org/10.1016/j.appet.2007.01.006
4. Ares, G., Gimenez, A., & Gambaro, A. (2008). Influence of nutritional knowledge on perceived healthiness and willingness to try functional foods. Appetite, 51(3), 663-668. https://doi.org/10.1016/j.appet.2008.05.061
5. Binkley, J.K., & Eales, J.S. (2000). Demand for High Fiber and Low Fiber Cereals. A Selected Paper Presentation at the American Agricultural Economics Association Annual Meeting in Tampa, Florida, 1-23.
6. Charalampopoulos, D., Wang, R., Pandiella, S.S., & Webb, C. (2002). Application of cereals and cereal components in functional foods: a review. International Journal of Food Microbiology, 79, 131-141. https://doi.org/10.1016/s0168-1605*(02)00187-3
7. De Jong, N., Ocke, M.C., Branderhorst, H.A.C., & Friele, R. (2003). Demographic and lifestyle characteristics of functional food consumers and dietary supplement users. British Journal of Nutrition, 89(2), 273–281. https://doi.org/10.1079/BJN2002772
8. EUFIC (2005). The Determinants of Food Choice. Retrieved from http://www.eufc.org/article/en/page/RARCHIVE/expid/review-food-choice/ (Jun 2, 2020).
9. Herforth, A., & Ahmed, S. (2015). The food environment, its effects on dietary consumption, and potential for measurement within agriculture-nutrition interventions. Food Security, 7(3), 505–520. https://doi.org/10.1007/s12571-015-0455-8
10. Kaur, I., & Singh, S. (2014). Consumer Behavior of Purchase of Processed Cereal Food Products in Punjab. Journal of Business and Management, 16(2), 47-57.
11. Kamalaveni, D., & Nirmala, L. (2000). Consumer behaviour in instant food products. Indian Journal of Marketing, 30(5-7), 12-18.
12. Kovljenić, M., & Raletić-Jotanović, S. (2020). Food security issues in the former Yugoslav countries. Outlook on Agriculture, 20(10), 1-9. https://doi.org/10.1177/0030727020930039
13. Lafandra, D., Riccardi, G., & Shewry, P.R. (2014). Improving cereal grain carbohydrates for diet and health. Journal of Cereal Science, 59, 312-326. https://doi.org/10.1016/j.jcs.2014.01.001
14. Lahteenmaki, L. (2013).Claiming health in food products. Food Quality and Preference, 27, 196–201. https://doi.org/10.1016/j.foodqual.2012.03.006
15. Mayer, R.N. (1978). The Sociology of Consumption:Deriving New Social Indicators. Social Indicators Research, 5, 151-167. https://doi.org/10.1007/BF00352926
16. Mitić, S., & Gligorijević, M. (2015). Consumers attitudes, knowledge and consumption of products with nutrition and health claims. Economics of Agriculture, 62(2), 335-352. https://doi.org/10.5937/ekoPolj1502335M
17. Raletić Jotanović, S., Sudarević, T., Katić, A., Kalinić, M., & Kalinić, Č. (2016). Environmentally Responsible Purchasing – Analysis of the Ex – Yugoslavian republics. Applied Ecology and Environmental Research, 14(3), 559-572. https://doi.org/ 10.15666/aeer/1403_559572
18. Raletić-Jotanović, S. (2017). Sustainable consumption in the Autonomous Province of Vojvodina. Novi Sad: Professional College of Management and Business Communication.
19. Radosavljević, M. (2010). Cereals – production, properties and organic food. Journal on Processing and Energy in Agriculture, 14(3), 131-134.
20. Roux, C., Le Couedic, P., Durand-Gasselin, S. & Luquet, F.M. (2000). Consumption patterns and food attitudes of a sample of 657 low-income people in France. Food Policy, 25, 91-103. https://doi.org/10.1016/S0306-9192(99)00066-4
21. Roslow, S., Li, T. & Nicholls, J.A.F. (2000). Impact of situational variables and demographic attributes in two seasons on purchase behaviour. European Journal of Marketing, 34(9/10), 1167-1180. https://doi.org/10.1108/03090560010342548
22. Sanlier, N., & Karakus, S. (2010). Evaluation of food purchasing behaviour of consumers from supermarkets. British Food Journal, 112, 140-150. https://doi.org/10.1108/00070701011018824
23. Sarwar, M.H., Sarwar, M.F., Sarwar, M., Qadri, N.A., & Moghal, S. (2013). The importance of cereals (Poaceae: Gramineae) nutrition in human health: A review. Journal of Cereals and Oilseeds, 4(3), 32-35. https://doi.org/10.5897/JCO12.023
24. Sevak, L., Mangtani, P., McCormack, V., Bhakta, D., Kassam-Khamis, T., & Silva, I. (2004). Validation of a food frequency questionnaire to assess macro- and micronutrient intakeamong South Asians in the United Kingdom. European Journal of Nutrition, 43, 160-168. https://doi.org/10.1007/s00394-004-0454-6
25. Simon S. & Manohar M. (2012). An insight on consumer choice and marketing opportunities for breakfast- cereals. International Journal of Research in Commerce and Management, 3(12), 1-3.
26. Shepherd, R. (1999). Social determinants of food choice. Proceedings of the Nutrition Society, 58(4), 807-812. https://doi.org/10.1017/s0029665199001093
27. Urala, N., & Lahteenmaki, L. (2007). Consumers changing attitudes towards functional foods. Food Quality and Preference, 18(1), 1–12. https://doi.org/10.1016/j.foodqual.2005.06.007
28. Valin, H., Sands, R. D., Mensbrugghe, D., Nelson, G.,C., Ahammad, H., Blanc, E., Bodirsky, B., Fujimori, S., Hasegawa, T., Havlik, P., Heyhoe, E., Kyle, P.,Croz, D., M., Paltsev, S., Rolinski, S., Tabeau, A., Meijl, H., Lampe, M., & Willenbockel, D. (2014). The future of food demand: understanding differences in global economic models. Agricultural Economics, 45, 51-67. https://doi.org/10.1111/agec.12089
29. Vlahović, B. (2015). Market of agro-industrial products - special part. Novi Sad: University of Novi Sad, Faculty of Agriculture..
30. Worsely, A. (2003). The behavioural and demographic contexts of white bread consumption. British Food Journal, 105(10), 695-699. https://doi.org/10.1108/00070700310506245
31. Statistical Office of the Republic of Serbia (2020). Statistical yearbook. Retrieved from https://publikacije.stat.gov.rs/G2020/Pdf/G20202053.pdf (May 20, 2020).
32. FAOSTAT (2020). FAOSTAT Data – Crops. Retrieved from http://www.fao.org/faostat/en/#data/QC (Jun 2, 2020).
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Published
2021-06-24
How to Cite
Kovljenić, M., Raletić-Jotanović, S., Nestrov-Bizonj, J., Vladisavljević, R., & Živkucin, S. (2021). DEMOGRAPHICS CHARACTERISTICS OF CONSUMERS AS FACTORS IN THE PURCHASE OF CEREAL PRODUCTS IN THE REPUBLIC OF SERBIA. Ekonomika Poljoprivrede, 68(2), 503–515. https://doi.org/10.5937/ekoPolj2102503K
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