APPLICATION OF THE AGRICULTURAL AND FOOD PRODUCTS TRADEMARK SERVING TO INCREASE THE AGRICULTURAL SECTOR COMPETITIVENESS

Authors

  • Marina Jovićević Simin College of Professional Studies in Management and Business Communication, Novi Sad, Serbia http://orcid.org/0000-0002-9317-9630
  • Slobodan Živkucin College of Professional Studies in Management and Business Communication, Novi Sad, Serbia http://orcid.org/0000-0001-6642-1041

DOI:

https://doi.org/10.5937/ekoPolj2103645J

Keywords:

agricultural and food sector, export, trademark, goods classes, international competitiveness

Abstract

The subject of this paper is a research of state, processes, and conditions for the use of agricultural and food product trademark, both in Serbia and worldwide. During the period between 2015 and 2019, the agricultural food products were among the most represented classes of goods in terms of trademark applications, according to the Nice Classification of goods and services, both in our country and worldwide. The aim of this paper is to promote the competitiveness of the agricultural sector, with an emphasis on non-price competition forms such as the trademark application and protection, with a particular focus on international application and protection via the Madrid Agreement These forms of non-price competition could become the main promoters of the Serbian economy and the expression of the countrys identity, given that the image of product quality indirectly projects to the countrys reputation as well.

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References

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Published

2021-09-24

How to Cite

Simin, M. J., & Živkucin, S. (2021). APPLICATION OF THE AGRICULTURAL AND FOOD PRODUCTS TRADEMARK SERVING TO INCREASE THE AGRICULTURAL SECTOR COMPETITIVENESS. Economics of Agriculture, 68(3), 645–658. https://doi.org/10.5937/ekoPolj2103645J

Issue

Section

Original scientific papers