APPLICATION OF THE AGRICULTURAL AND FOOD PRODUCTS TRADEMARK SERVING TO INCREASE THE AGRICULTURAL SECTOR COMPETITIVENESS
DOI:
https://doi.org/10.5937/ekoPolj2103645JKeywords:
agricultural and food sector, export, trademark, goods classes, international competitivenessAbstract
The subject of this paper is a research of state, processes, and conditions for the use of agricultural and food product trademark, both in Serbia and worldwide. During the period between 2015 and 2019, the agricultural food products were among the most represented classes of goods in terms of trademark applications, according to the Nice Classification of goods and services, both in our country and worldwide. The aim of this paper is to promote the competitiveness of the agricultural sector, with an emphasis on non-price competition forms such as the trademark application and protection, with a particular focus on international application and protection via the Madrid Agreement These forms of non-price competition could become the main promoters of the Serbian economy and the expression of the countrys identity, given that the image of product quality indirectly projects to the countrys reputation as well.
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References
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2. Besarović V., Žarković B., (1999), Intellectual property – international agreements, Dosije,Belgrade, p. 252, 474 [In Serbian: Бeсaрoвић В., Жaркoвић Б., (1999), Интeлeктуaлнa свojинa – мeђунaрoдни угoвoри]
3. Bobrovszky, J., (2002), Intellectual property as a means for quality development, World Intellectual Property Organization (WIPO), Geneve
4. Employment in agriculture (% of total employment) – model ILO estimateded, Retrieved from: shttps://data.worldbank.org/indicator/sl.agr.empl.zs,2020,25.02.2021
5. Gilbert, B., (1999), Retail Marketing Management, Financial Times, Prentice Hall, Harlow, England.
6. Gazette of Intellectual Property, (2020), Annual Report, Office for Intellectual Property , Belgrade [In Serbian: Глaсник интeлeктуaлнe свojинe, (2020), Гoдишњи извeштaj, Зaвoд зa интeлeктуaлну свojину]
7. Idris, K., (2003) ,Intellectual Property – The Power Mean Of Economic Growth, World Intellectual Property Organization (WIPO), Geneva.
8. Madrid Yearly Rewiew (2020), International Registration of Marks, World
9. Intellectual Property Organization (WIPO), Geneve
10. Manigodić M., (2001): Trademarks and service marks, Belgrade, [In Serbian: Maнигoдић M., (2001): Рoбни и услужни жигoви]
11. Marković S., (2000): Intellectual property law, Official Gazette, Belgrade, .[In Serbian: Maркoвић С., (2000): Прaвo интeлeктуaлнe свojинe]
12. Merges P.R., Menell S.P., Lemley A.M.,(2009) Intellectual Property in the New Technological Age, Aspen Publisher, Wolters Kluwer, Law&Business.
13. Nice Classification of goods and services, Retrieved from: https://www.wipo.int/classifcations/nice (18.01.2021)
14. Olins W. (2003): On brand, Thames & Hudson Ltd., London.
15. Stankovic, V.,Statistical Office of the Republic of Serbia, Foreign trade statistics, ST 12, Announcement no. 25, year LXX, January 30, 2020.
16. Simin- Jovićević, M., Živkucin S. (2020), Implementation of intellectual property in the sector of small and medium enterprises (SMEs) in Vojvodina, Monograph, Provincial Secretariat for Higher Education and Scientific Research, Novi Sad, ISBN 978-86-900221-4-4, p. 1-156 [In Serbian: Симин- Joвићeвић, M., Живкуцин С. (2020), Примeнa интeлeктуaлнe свojин у сeктoру мaлих срeдњих прeдузeћa (MСП) у Вojвoдини, Moнoгрaфиja]
17. Simin-Jovićević, M., Jovićević. P., Novaković S. (2016), Appellation of Geographical Origin as a Generator of National Competitiveness, Economic of Agriculture Vol. LXIII,No.2, Beograd,569-585
18. Simin Jovićević M., (2012), Intellectual property and small and medium enterprises, Monograph, Andrejević Endowment, Belgrade, p. 1-98 [In Serbian: Симин Joвићeвић M., (2012), Интeлeктуaлнa свojинa и мaлa и срeдњa прeдузeћa, Moнoгрaфиja]
19. Simin Jovićević M., (2011), Implementation policy of intellectual property rights as a means for the development of small and medium enterprises in Serbia (1883- 2008), PhD thesis, Faculty of Political Science, Belgrade. [In Serbian: Симин Joвићeвић M., (2011),Пoлитикa примeнe прaвa интeлeктуaлнe свojинe кao срeдствo зa рaзвoj мaлих и срeдњих прeдузeћa у Србиjи (1883-2008)]
20. Stanković V., (2020) Results of agriculture and food industry of Serbia in foreign trade in 2019, Voice - Vojvodina Research and Analytical Center, Novi Sad [In Serbian: Стaнкoвић В., (2020) Рeзултaти пoљoприврeдe и прeхрaмбeнe индустриje Србиje у спoљнoтргoвинскoj рaзмeни 2019 гoдинe]
21. Tradenark Law ("Offcial Gazette RS", no.6/2020) [In Serbian: Зaкoн o жигoвимa, Сл.Глaсник РС, бр.6/2020]
22. World Intellectual Property Indicators (2020), World Intellectual Property Organization (WIPO), Geneve.
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Published
2021-09-24
How to Cite
Simin, M. J., & Živkucin, S. (2021). APPLICATION OF THE AGRICULTURAL AND FOOD PRODUCTS TRADEMARK SERVING TO INCREASE THE AGRICULTURAL SECTOR COMPETITIVENESS. Ekonomika Poljoprivrede, 68(3), 645–658. https://doi.org/10.5937/ekoPolj2103645J
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Original scientific papers
