MARKETING AND HIGHER EDUCATION-CONDITION IN SERBIA

  • Saša Marković, PhD High school of vocational studies, Belgrade
  • Slavoljub Vujović, PhD Belgrade Business School - High School of Professional Studies, Belgrade
  • Aleksandar Damnjanović, PhD Faculty for Economics„Dositej“ Belgrade

Abstract

The inductive research approach is directed to testing of the hypothesis: about implementing marketing management, depending on the confguration properties of a successful education, and expressed with increased customer satisfaction in Serbia. The survey results confrm that the quality of service in higher education institutions in Serbia depends on the confguration properties of a successful education. Finally, it was confrmed that the success of marketing activities directly depends on the degree of customer satisfaction. One of the main specifcities of higher education, even in comparison to other industries and service, is that the service provides a number of years and what is its value after successful completion of use, lifetime. Higher education institutions are in a unique position to build good relations with existing customers directly affected by the increase in the number of users in the future tense.

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Published
2018-05-09
How to Cite
MARKOVIĆ, Saša; VUJOVIĆ, Slavoljub; DAMNJANOVIĆ, Aleksandar. MARKETING AND HIGHER EDUCATION-CONDITION IN SERBIA. Economics of Agriculture, [S.l.], v. 64, n. 4, p. 1635-1649, may 2018. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/56>. Date accessed: 28 sep. 2020. doi: https://doi.org/10.5937/ekoPolj1704635M.