RESEARCHING CONSUMER HABITS REGARDING FOOD LABEL READING

Authors

  • Igor Trandaflovi?, PhD John Naisbitt University, Faculty of Management Zaječar
  • Zoran Miloševi?, PhD JP Pijaca Leskovac
  • Slavoljub Vujovi?, PhD Economics Institute, Belgrade

DOI:

https://doi.org/10.5937/ekoPolj1801033T

Keywords:

food, consumer behavior, label, consumerism

Abstract

The research on the knowing of the significance and contents of the food product label as well as understanding the data on the label is presented in this paper. The research used the Pearsons chi-square test of homogeneity and Pearsons chi-square test of independence. The research was conducted on a representative sample of 598 respondents from 10 cities in the Republic of Serbia. Research results show that more than half of the respondents always or often read the label, then, that men and women have a similar relation to the frequency of reading the label and its contents. Respondents with special dietary regime frequently read the data on the label than with conventional regimens. Consumers that are more educated are more likely to read the label and know more about its contents. Respondents who know what the label should contain pay more attention to it.

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Published

2018-01-20

How to Cite

Trandaflović, I., Milošević, Z., & Vujović, S. (2018). RESEARCHING CONSUMER HABITS REGARDING FOOD LABEL READING. Economics of Agriculture, 65(1), 33–47. https://doi.org/10.5937/ekoPolj1801033T

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Original scientific papers

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