RESEARCHING CONSUMER HABITS REGARDING FOOD LABEL READING
DOI:
https://doi.org/10.5937/ekoPolj1801033TKeywords:
food, consumer behavior, label, consumerismAbstract
The research on the knowing of the significance and contents of the food product label as well as understanding the data on the label is presented in this paper. The research used the Pearsons chi-square test of homogeneity and Pearsons chi-square test of independence. The research was conducted on a representative sample of 598 respondents from 10 cities in the Republic of Serbia. Research results show that more than half of the respondents always or often read the label, then, that men and women have a similar relation to the frequency of reading the label and its contents. Respondents with special dietary regime frequently read the data on the label than with conventional regimens. Consumers that are more educated are more likely to read the label and know more about its contents. Respondents who know what the label should contain pay more attention to it.
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References
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2. Božidarević, D. & Salai, S. (2007). Osnovna pitanja zaštite potrošača u nas. Ekonomske teme, Ekonomski fakultet Niš, p.17, Niš
3. Cvijanović, D., Simonović, Z., Mihailović, B. (2011). Tržišta i ciljevi najnovijih reformi agrarne i regionalne politike Evropske Unije. Ekonomika poljoprivrede, Naučno društvo agrarnih ekonomista Balkana, Institut za ekonomiku poljoprivrede Beograd, vol. 58, no. 3, pp. 359-371, Beograd
4. Ćemalović, U. (2016). Usklađivanje pravnog sistema Srbije sa pravnim tekovinama Evropske Unije – slučaj životne sredine. Ekonomika poljoprivrede, Naučno društvo agrarnih ekonomista Balkana, Institut za ekonomiku poljoprivrede Beograd, No. 3, pp.891-904, Beograd
5. Hanić, H. (2002). Istraživanje marketinga i marketing informacioni sistem. Ekonomski fakultet Beograd, p.59-63
6. Hieke, S., Newman, C. (2015). The Effects of Nutrition Label Comparison Baselines on Consumers Food Choices. Journal of Consumer Affairs, Cornell University, Fall2015, Vol. 49 Issue 3, p. 613-626. USA
7. Larceneux, F. Benoit Moreau, F. & Renaudin , V. (2012). Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects. Journal of Consumer Policy, Springer, Mar, Vol. 35 Issue 1, p.85 -104, USA
8. Maričić, B. (1999). Ponašanje potrošača. Savremena administracija: Beograd, p.380
9. Paul H. (2010). How Mainstream Consumers Think about Consumer Rights and Responsibilities. Journal of Consumer Research, The University of Chicago press, Vol. 37, December, p.670 -687, Chicago
10. Payne, H. (1947). Standardized description, a form of specifcation labeling. Journal of Marketing, American Marketing Association, Oct, Vol. 12 Issue 2, p.234 -241, USA
11. Simonović, D. (2006). Komentar Zakona o zaštiti potrošača. Gorapres: Zemun, p. 9-14
12. Offcial Gazette of RS No. 53/2010, Belgrade
13. Offcial Gazette RS No. 41/2009. Law on Food Safety, Belgrade
14. Offcial Gazette RS No. 85/2013 and No. 101/2013. Rules on food description, labeling and promoting, Belgrade
15. Offcial Gazette RS No. 43/2013 and No.16/2016. Rules on previously packaged products, Belgrade
16. Regulation (EC) No. 1924/2006 on nutrition and health claims made on foods.
17. Regulation (EC) 983/2009 on the authorisation and refusal of authorisation of certain health claims made on food and referring to the reduction of disease risk and to chidren´s devolopment and health.
18. Regulation (EU) No. 432/2012 establishing a list of permitted health claims made on foods, other than those referring to the reduction of disease risk and to children´s evelopment and health.
19. Regulation (EU) No. 1169/2011 on the provision of food information to consumers.
20. Stanković, Lj. & Djukić S. (2006). Unapredjenje konkurentske prednosti putem društvene odgovornosti preduzeća. Ekonomske teme, Ekonomski fakultet Niš, 1-2, p. 233 – 245, Niš
21. Talagala, I., Arambepola, C. (2016). Use of food labels by adolescents to make healthier choices on snacks: a cross-sectional study from Sri Lanka. BMC Public Health, Bio Med Central, 8/8/2016, Vol. 16 Issue 1, p1-11. ISSN 1471-2458
22. The weight and measures (Packaged goods) Regulation SI 2006/659.
23. Trandaflović, I. (2008). Uticaj zemlje porekla na izbor marke proizvoda. Doktorska disertacija. Fakultet za menadžment: Zaječar, p.174
24. Viola, G. C. V., Bianchi, F., Croce, E., Ceretti, E. (2016). Are food labels effective as a means of health prevention? Journal of Public Health Research, PAGEPress Vol. 5 Issue 3, p139-142, Pavia, Italy
25. Vujović, S., Spajić, J., Vukosavljević, D., (2011). Anatomizovanje turističke tražnje u svetlu ekonomskih zakonitosti, fenomena, efekata i paradoksa u potrošnji. Ekonomika Poljoprivrede, Naučno društvo agrarnih ekonomista Balkana, Institut za ekonomiku poljoprivrede Beograd, (58) 4, pp. 563-576. Beograd
26. U.S. Department of Health and Human Services - Food and Drug Administration and the Center for Food Safety and Applied Nutrition (2013). A Food Labeling Guide, January, USA
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Published
2018-01-20
How to Cite
Trandaflović, I., Milošević, Z., & Vujović, S. (2018). RESEARCHING CONSUMER HABITS REGARDING FOOD LABEL READING. Ekonomika Poljoprivrede, 65(1), 33–47. https://doi.org/10.5937/ekoPolj1801033T
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Original scientific papers
