"BUY NATIONAL" CAMPAIGNS AND FOOD COUNTRY OF ORIGIN LABELING – EU LEGAL FRAMEWORK AND ITS RELEVANCE FOR SERBIA
DOI:
https://doi.org/10.5937/ekoPolj1803289JKeywords:
Food labeling, country of origin, EU law, food ethnocentrismAbstract
After the entry into force of the Stabilization and Association Agreement, liberalization of trade in foodstuff with the EU and CEFTA countries, followed with broadening of the network of wholesalers and supermarkets which distribute imported agricultural products and foodstuff to Serbian consumers, origin labelling and promotion of domestic products in Serbia becomes an important issue. Using predominantly a comparative law method and qualitative analysis, on the basis of a number of possible options within the framework of national country of origin labelling schemes, the paper argues that the new quality initiative "Serbian quality" should be enriched with well-designed and coordinated measures promoting Serbia as a country of origin. By providing a legal framework and criteria for qualification whether promotion tools are legitimate or have equivalent effects to quantitative restrictions on food import, the paper aims to stimulate a discussion on the national initiative.
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References
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2. Blakeney, M. (2016). Intellectual Property and Food Labeling: Trademarks and Geographical Indications, In Steier, G, Pattel K. (Eds.), International Food Law and Policy. Springer, 101-144.
3. Case 249/81, Commission v Ireland [1982] ECR 4005.
4. Case 222/82, Apple and Pear Development Council v K.J. Lewis Ltd [1983] ECR 4083.
5. Case C-325/00, Commission v Germany [2002] ECR I-9977.
6. Chattalas, M., Kramer, T., Takada, H. (2008). The Impact of National Stereotypes on the Country of Origin Effect: A Conceptual Framework, International Marketing Review, 25(1), 54-74.
7. Couter van, Y., dAth F. (2016). Protecting the Origin of Foodstuffs in the European Union, European Food and Feed Law Review, 4, 290-308.
8. Echols, M.A. (2008): Geographical Indications for Food Products: International Legal and Regulatory Perspectives. Kluwer Academic Publishers.
9. European Commission (2017): Fact Sheet - February infringements package: key decisions, Brussels, 15. 02. 2017., available at: http:// europa.eu/rapid/press-release_MEMO-17-234_en.htm (June 2, 2018).
10. Gagić, S., Jovičić, A., Tešanović, D., Kalenjuk, B. (2014). Motives for food choice among Serbian consumers, Economics of Agriculture, 61(1), 41-51.
11. Global Agricultural Information Network GAIN (2017). EU Ministers Divided over National COOL Measures, GAIN Report No. E17049.
12. Gormley, L. (2009). EU Law on Free Movement of Goods and Customs Union. Oxford University Press, Oxford.
13. Hojnik, J. (2012). Free movement of goods in a labyrinth: Can Buy Irish survive the crises? Common Market Law Review, 49(1), 291-326.
14. Jovanić, T. (2013). Novi pravni okvir za šeme kontrole kvaliteta poljoprivrednih proizvoda i namirinca u EU, European Legislation, 43-44, 236-248. [in Serbian: Јованић, Т. (2013). Нови правни оквир за шеме контроле квалитета пољопривредних производа и намирница у ЕУ, Европско законодавство].
15. Jovićević Simin, M., Jovićević P., Novaković, S. (2016). Appellations of geographical origin as a generator of national competitiveness, Economics of Agriculture, 63(2), 567-583.
16. Lučić, S. (2018). EU trademarks for wine which contains indications of geographical origin, Economics of Agriculture, 65(2), 715-729.
17. Mahi, A., Conte-Salinas, N. (2016). European Food Labelling Law. In G. Steier, K. Pattel (Eds.), International Food Law and Policy. Springer, 505-540.
18. Marinković, V., Stanišić, N., Kostić, M. (2010). Consumer ethnocentrism of Serbian citizens, Sociology, 53, 43-58. [in Serbian: Маринковић, В., Станишић, Н., Костић, М. (2010). Потрошачки етноцентризам грађана Србије, Социологија].
19. Miladinović, Z., Varga. S. (2011). The legal protection of indications of geographic origin of goods and services, Economics of Agriculture, 58(2), 333- 346. [in Serbian: Миладиновић, З., Варга, С. (2011) Правна заштита ознака географског порекла роба и услуга].
20. Milošević, J. Žeželj, I., Gortonc, M. Barjolle, D. (2012). Understanding the motives for food choice in Western Balkan Countries, Appetite, 58(1), 205- 214.
21. Mitić, S., Gligorijević, M. (2015). Consumers attitudes, knowledge and consumption of products with nutrition and health claims, Economics of Agriculture, 62(2), 335-352.
22. Papadooulos, N. (1993). What Product and Country Images Are and Are Not, In Papadopoulos N., Heslop L.A. (Eds.), Product-Country Images: Impact and Role in International Marketing. International Business Press, New York, 3-38.
23. Shimp, T.A., Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE, Journal of Marketing Research, 24, 280-289.
24. Stojanović, Ž., Ognjanov, G., Dragutinović Mitrović, R. (2010). Nutritional & Health Claimed Products Market Development in Serbia: Exploration of Findings Obtained from In Depth Interviews, 1stJoint EAAE/AAEA Seminar, The Economics of Food, Food Choice and Health, September 15–17, Freising, Germany.
25. Šapić, S., Furtula, S., Durkalić, D. (2018). Prestige and National Identity as Predictors of Food Products Purchase, Economics of Agriculture, 65(2), 643- 657.
26. Vandecandelaere, E. (2010). Geographic origin and identification labels: associating food quality with location, In: Albert J. (ed), Innovations in food labelling. FAO and Woodhead Publishing, 137-152.
27. Veljković, S. (2005). Тhe impact of consumer ethnocentrism on the choice of a trade mark, Doctoral Dissertation, Faculty of Economics, Belgrade. [in Serbian: Вељковић, С. (2005). Утицај потрошачког етноцентризма на избор марке производа, докторска дисертација, Економски факултет, Београд].
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Published
2018-09-23
How to Cite
Jovanić, T., Cogoljević, M., & Pejović, D. (2018). "BUY NATIONAL" CAMPAIGNS AND FOOD COUNTRY OF ORIGIN LABELING – EU LEGAL FRAMEWORK AND ITS RELEVANCE FOR SERBIA. Ekonomika Poljoprivrede, 65(3), 1289–1302. https://doi.org/10.5937/ekoPolj1803289J
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Review articles
