TARGETING MARKETS FOR EXPORT OF MACEDONIAN WINES TO THE EU
DOI:
https://doi.org/10.5937/ekoPolj1803211RKeywords:
Macedonia, Macedonian wines, European Union, strategies, productAbstract
The Republic of Macedonia has all the prerequisites for pro duction of high quality wines and has great export potential, but Macedonian wines are almost unknown on the world wine market. Another problem is that most of the exported quantity is bulk wine, although in recent years the ratio be tween bulk and bottled wine started to change positively in terms of bottled wine. The wine market in the European Union is the most important export destination for Macedonian wines. Given the specificities of the wine market of in dividual member states, the aim of this paper is to select the countries in which the largest export of wine can be achieved. Macedonian wineries need to focus their export effort on the following markets: Germany, The Netherlands, Poland, Den mark and the Czech Republic. Methodology of desk research and market analysis is used for the conclusions.
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References
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11. Lieberz, S. (2015). Overview on the German Wine Sector. GAIN report by USDA Foreign Agricultural Service. Retrieved from https://gain.fas.usda.gov/Recent%20GAIN%20Publications/Overview%20on%20the%20German%20Wine%20Sector_Berlin_Germany_2-11-2015.pdf
12. MAFWE (2010). Draft vine and wine sector strategy 2010-2015. Retrieved from https://agencija.gov.mk/download/%D0%A0%D0%B5%D0%B3%D1%83%D0%BB%D0%B0%D1%82%D0%B8%D0%B2%D0%B0/2720534313Nacrtstrategijazalozarstvoivinarstvo_2010-2015.pdf [in Macedonian: Министерство за земјоделство, шумарство и водостопанство (2010), Нацрт стратегија за лозарство и винарство 2010-2015].
13. Meiningers WBI (2013). A look at the Danish market. Meiningers WBI, pp. 14-16. Retrieved from http://www.vinavisen.dk/vinavisen/website.nsf/e8aae68c888fdba5c12577f6003f2ed1/63a5ff33d2e766aec1257c48004c1676/$FILE/WBI_613_p14-16_marketwatch_denmark.pdf
14. Trade map (2017). Retrieved from http://trademap.org
15. Wine Industry. (2015, September 2). Retrieved from http://winesofmacedonia.mk/wine-industry/
16. Wine Institute (2015). Per capita wine consumption by country 2014. Retrieved from https://www.wineinstitute.org/fles/World_Per_Capita_Wine_Consumption_Revised_Nov_2015.pdf
17. Wine Institute (2017). World wine consumption by country 2013 - 2015 and %change 2015/2013, liters (000). Retrieved from http://www.wineinstitute.org/fles/World_Wine_Consumption_by_Country_2015.pdf
18. WOM (2015). Strategic plan 2015-2020. WOM. Skopje. Republic of Macedonia
19. WOM (2017b). PPT Export of Wine in 2016. WOM. Skopje. Republic of Macedonia
20. WOM (2017c). Wine Export Report in 2016. WOM. Skopje. Republic of Macedonia
21. WOM (2017d). Wine Export by Country 2010 – 2016. WOM. Skopje. Republic of Macedonia
22. WOM (2017а). Wine Export Comparative Analysis 2010 – 2016. WOM. Skopje. Republic of Macedonia
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Published
2018-09-23
How to Cite
Ristevka-Jovanovska, S., Sekovska, B., & Dimovska, A. (2018). TARGETING MARKETS FOR EXPORT OF MACEDONIAN WINES TO THE EU. Ekonomika Poljoprivrede, 65(3), 1211–1225. https://doi.org/10.5937/ekoPolj1803211R
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Review articles
