THE RELATIONSHIP BETWEEN WINE, HERITAGE AND TOURISM: AN EXPLORATORY FARM STUDY
Keywords:
heritage marketing, multifunctional agriculture, firm identity.Abstract
Agriculture has taken on a multifunctional role and link with tourism is required to protect and exploit its "historical" resources (heritage) as a tool of interconnection between local products, countryside, traditions, cultural values but also to place emphasis of the territory and communicate it. The aim of paper is the role assumed today by firms in particular those that support rural tourism. The objective is to assess the relationship between the company image, the entrepreneurial behavior built according to values, "typical" signs, historical resources of the rural world and the spin-offs on the territory. The paper shows the utility for rural tourism development: the heritage, which is often well preserved in rural areas is a valuable resource to integrate with management providing useful help as a vehicle for economic benefits also for agricultural regional development.
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References
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2. Asero V., Patti S. (2009), From wine production to wine tourism experience: the case of Italy, American Assocation of Wine Economist, n. 52, pp. 1-17.
3. Bessiere J. (1998) Local development and heritage: traditional food and cuisine as tourist attractions in rural areas, Sociologia Ruralis 38, pp.21-34
4. Bramwell, B. (1994), Rural Tourism and Sustainable Rural Tourism, Journal of Sustainable Tourism, n. 2 (1-2), pp. 1-6.
5. Cawley M., Gillmor D. (2008), Integrated Rural Tourism: Concepts and practice, Annals of tourism research, vol. 35, n. 2, pp. 316-337.
6. Charters S., Ali-Knigth J. (2002), Who is the wine tourist?, Tourism Managment, 23(3), pp. 311-319.
7. Cohen E., Avieri N. (2004), Food in tourism: attraction and impediment, Annals of Tourism research, n. 31 (4), pp. 755-78.
8. Croce E., Perri G., 2008, Il turismo enogastronomico. Progettare, gestire, vivere lintegrazione tra cibo, viaggio, territorio, Franco Angeli, Milano.
9. Eisenhardt K.M. (1989), Building theories from case study research, Academy of Management Review, vol. 14, n. 4, pp. 532-550.
10. Gannon A. (1994), Rural tourism as a factor in rural community economic development for economies in transition, Journal of Sustainable Tourism, vol. 2, pp. 51-60.
11. Getz D., Dowling R., Carlsen J., Anderson D. (1999), Critical success factors for wine tourism, International Journal of Wine Marketing 11(3), pp.20-43.
12. Greffe X. (1992), Rural Tourism, Economic Development and Employment: Business and Jobs in the Rural World, OECD, Paris, pp. 121-147.
13. Hall C., Sharples L., Cambourne B., Macionis N. (eds.) (2000), Wine tourism around the world: development, management, and markets, Oxford, Butterworth Heinemann.
14. Hohl A., Tisdell C. (1995), Peripheral Tourism: development and management; Annals of Tourism Research, vol. 22, pp. 517-534.
15. Heath K.WM. (2009), Vernacular architecture and regional design: cultural process and environmental response, Elsevier, Architectural Press, Oxford
16. Hwang L.J., Van Westering J., Chen H. H. (2004), Exploration of the linkages between the gastronomy and heritage of Tainan City, Taiwan, Advances in Hospitality and leisure, vol. I, pp. 223-235.
17. Kotler P., Haider D.H., Rein I (1993), Marketing places: attracting investment, industry and tourism to Cities, States and Nations. Free press, New York.
18. Lane, B. (1994), What is Rural Tourism?, "Journal of Sustainable Tourism", n. 2(1&2), pp. 7-21.
19. Marano P.C., Pavoni R. (2006), Musei. Trasformazione di unistituzione dalletà moderna al contemporaneo, Marsilio, Venezia.
20. Montemaggi M., Severino F. (2007), Heritage Marketing, Franco Angeli, Milano.
21. OECD (2001), Multifunctionality: towards an analytycal framework, Paris.
22. Paasi A. (2003), Region and place: regional identy in question, Progress in Human Geography, 27 pp. 475-485.
23. Pine J., Gilmore J.(2000), L' economia delle esperienze. Oltre il servizio, Etas, Milano.
24. Sharpley R. (2002), Rural tourism and the challenge of tourism diversification: the case of Cyprus, Tourism Management, 23, pp. 233-244.
25. Ventura F., Milone P. (2000), Theory and practice of multi-product farms: farm butcheries in Umbria, Sociologia Ruralis, 40 (4), pp. 452-465
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Published
2011-06-30
How to Cite
Saverio Nesci, F., & Privitera, D. (2011). THE RELATIONSHIP BETWEEN WINE, HERITAGE AND TOURISM: AN EXPLORATORY FARM STUDY. Ekonomika Poljoprivrede, 58(2), 311–322. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/705
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Original scientific papers
