MOTIVES FOR FOOD CHOICE AMONG SERBIAN CONSUMERS
DOI:
https://doi.org/10.5937/ekoPolj1401041GKeywords:
food, consumer, motives, Food Choice Questionnaire, SerbiaAbstract
Peoples motives for food choice depend on a number of very complex economic, social and individual factors. A Food Choice Questionnaire (FCQ), an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers food choice motives by survey of 450 respondents of different age groups. A confirmatory factor analysis was conducted on the motive items, using 11 factors. Previous research shows that the nutrition in Serbia is not balanced enough, and therefore the analysis of motives for food choice is considered a useful tool for the planning of more efficient public policies and interventions aimed at influencing healthier eating habits. Hence the results can be useful for researchers as well as for public institutions which deal with creating the strategy of public health or businessmen who produce and sell food products, because knowing consumer behaviour is necessary for product success on the market.
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References
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3. Eertmans, A., Victoir, A., Vansant, G., Vanden Bergh, O. (2005): Food-related personality traits, food choice motives and food intake. Mediator and moderator relationships, Food Quality and Preference, vol. 16(8), pp. 714–726.
4. Flynn, A., Moreiras, O., Stehle, P., Fletcher, R., Müller, D., Rolland, V. (2003): Vitamins and minerals: A model for safe addition to foods, European Journal of Nutrition, vol. 42, pp. 118–130
5. Gagić, S. Jovičić, A. Tešanović, D., Popov-Raljić, J. (2012):The structure and development of the offer of fast food restaurant chains in Serbia, Proceedings - 1st Belgrade International Tourism Conference 2012: Contemporary Tourism - Wishes and Opportunities, Belgrade, March 22-24, pp. 559-659.
6. Hair, J., Black, W., Babin, B., Anderson, R., Tatham, R. (2006): Multivariate data analysis, New Jersey, Pearson Education Inc.
7. Honkanen, P., Frewer, L. (2009): Russian consumers motives for food choice, Appetite, vol. 52, pp. 363–371.
8. Honkanen, P., Voldnes, G. (2006): Russian consumers food habits, Report 27/2006, Troms: Fiskeriforskning.
9. Institute of Public Health of Serbia Dr Milan Jovanović Batut, Serbian Residents Health, Analytical Study 1997-2007, Beograd, 2008:45, Serbian.
10.Januszewska, R., Pieniak , Z., Verbeke, W. (2011): Food choice questionnaire revisited in four countries. Does it still measure the same?, Appetite, vol. 57, pp. 94-98.
11. Kaiser, H. (1970): A second generation Little Jiffy, Psychometrika, vol. 35, pp. 401-415.
12.Kaiser, H. (1974): An index of factorial simplicity, Psychometrika, vol. 39, pp. 31-36.
13.Leipamaa-Leskinen, H. (2007): Contradictions in food consumption, International Journal of Consumer Studies, vol. 31, pp. 597–602.
14.Lindeman, M., Vaananen, M. (2000): Measurement of ethical food choice motives, Appetite, vol. 34(1), pp. 55–59.
15.Magnusson, M. K., Arvola, A., Hursti, U. K. K., Aberg, L., Sjoden, P. O. (2001): Attitudes towards organic foods among Swedish consumers, British Food Journal, vol. 103, pp. 209–226.
16.Miloševic, J., Zezelj, I., Gorton, M., Barjolle, D. (2012): Understanding the motives for food choice in Western Balkan Countries, Appetite, vol. 58, pp. 205–214.
17.Pieniak, Z., Verbeke, W., Vanhonacker, F., Guerrero, L., Hersleth, M. (2009): Association between traditional food consumption and motives for food choice in six European countries, Appetite, vol. 53, pp. 101–108.
18.Prescott, J., Young, O., ONeill, L., Yau, N. J. N., Stevens, R. (2002): Motives for food choice. A comparison of consumers from Japan, Taiwan, Malaysia and New Zealand, Food Quality and Preference, vol. 13(7–8), pp. 489–495.
19.Rodić, V., Vlahović, B., Popović, Z. (2007): Consumers attitudes towards marinated and pasteurized vegetable, Economics of Agriculture, vol. 54, no. 4, pp. 495-505.
20.Sevak, L., Mangtani, P., McCormack, V., Bhakta, D., Kassam-Khamis, T., Silva, I. (2004): Validation of a food frequency questionnaire to assess macro- and micro-nutrient intake among South Asians in the United Kingdom, European Journal of Nutrition, vol. 43, pp. 160–168.
21.Steptoe, A., Pollard, T. M., Wardle, J. (1995): The development of a measure of the motives underlying the selection of food: the Food Choice Questionnaire, Appetite, vol. 25, pp. 267–284.
22.Stojanovic, Z., Ognjanov, G., Dragutinovic-Mitrovic, R. (2010): Health claimed products and consumer attitudes in Balkan countries, Seminar Consumer Attitudes to food quality products in Southern Europe, Book of Abstracts of the 61st Annual Meeting of EAAP, Heraklion, Crete Islands, Greece, August 23-27, p. 332.
23.Sun, Y. C (2008): Health concern, food choice motives, and attitudes toward healthy eating: The mediating role of food choice motives, Appetite, vol. 51, pp. 42–49
24.Verbeke, W. (2008): Impact of communication on consumers food choices, proceeding of the Nutrition Society, vol. 67, pp. 281–288.
25.Vlahović, B., Radojević, V., Pavlović, M. (2005): Trapist cheese consumption analysis, Economics of Agriculture, vol. 52, no. 3, pp. 401-411.
26.Wandel, M., Bugge, A. (1997): Environmental concern in consumer evaluation of food quality, Food Quality and Preference, vol. 8, pp. 19–26.
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Published
2014-01-31
How to Cite
Gagić, S., Jovičić, A., Tešanović, D., & Kalenjuk, B. (2014). MOTIVES FOR FOOD CHOICE AMONG SERBIAN CONSUMERS. Ekonomika Poljoprivrede, 61(1), 41–51. https://doi.org/10.5937/ekoPolj1401041G
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