INTERDISCIPLINARY SYNERGY OF CULTURAL HERITAGE, AGRICULTURE, AND FINANCIAL STRUCTURES IN URBAN DEVELOPMENT STRATEGY: SPLIT SUMMER FESTIVAL AS A MODEL OF INTEGRATION

Josip Zelić; Željko Vojinović; Sanela Ravlić

doi:10.59267/ekoPolj25041311Z

Authors

Josip Zelić J. J. Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Department of Instrumental Studies with Composition and Music Theory, Julija Knifera 1, 31000 Osijek, Croatia
Željko Vojinović University of Novi Sad/Faculty of Economics in Subotica/Accounting and Finance Department, Segedinski put 9-11, 24000 Subotica, Serbia
Sanela Ravlić University of Slavonski Brod, Trg Ivane Brlić Mažuranić 2, 35000 Slavonski Brod, Croatia

DOI:

https://doi.org/10.59267/ekoPolj25041311Z

Keywords:

Cultural policy, Sustainable tourism, Cultural heritage, interdisciplinary approach, Split Summer Festival

Abstract

This paper examines the role of cultural festivals in sustainable urban development, focusing on the Split Summer Festival as a model of integration between cultural heritage, and tourism. The purpose is to analyze how festivals influence tourist flows, valorize local agri-food production, and contribute to economic resilience. The methodology combines quantitative analysis of overnight stay statistics (2013–2024) with qualitative secondary literature review, supported by a two-way ANOVA to test differences between festival and non-festival regions. Results confirm that festival locations achieve significantly higher growth in overnight stays and stronger links between cultural events and accommodation demand. Conclusions highlight the importance of festival-driven synergies in shaping cultural capital, economic benefits, and sustainable tourism. Recommendations include integrating small agricultural producers, diversifying accommodation, and strengthening collaborative policy frameworks. Additional data underline the growing role of rural households and agri-food products in enriching the cultural tourism experience.

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