• Željko Bjelajac University of Business Academy, Faculty of Law for Commerce and Judiciary, Geri Karolja Street no. 1, 21000 Novi Sad, Republic of Serbia
  • Lazar Stošić University UNION Nikola Tesla, Belgrade, Faculty of Management, Njegoševa street 1a, 21205 Sremski Karlovci Republic of Serbia; Don State Technical University, Gagarina street 1, 344002 Rostov-on-Don. Rostovskaya oblast, Russian Federation
  • Aleksandar Filipović University of Business Academy, Faculty of Law for Commerce and Judiciary, Geri Karolja Street no. 1, 21000 Novi Sad, Republic of Serbia



Unhealthy food, ultraprocessed food, nutritional value, antisocial behavior


The goal of this paper is to explore the issue of promoting unhealthy food and its potential impact on antisocial behavior in contemporary society using methods of structural and functional analysis, quantitative and qualitative analysis, comparative analysis, descriptive methods, and survey methods. Unhealthy food with high-calorie, harmful nutritional ingredients, can cause a myriad of health issues, such as obesity, cardiovascular conditions, and diabetes, but in some instances, it can affect the behavior of individuals. The paper investigates how such promotion can affect individuals’ eating patterns and health, with a particular focus on the development of antisocial behaviors. It also considers risk factors, including socioeconomic aspects and the influence of the media, that support the promotion of unhealthy food. This paper also discusses potential strategies to reduce the promotion of unhealthy food and promote healthier choices to mitigate the negative effects on antisocial behavior and enhance societal well-being.


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How to Cite

Bjelajac, Željko, Stošić, L., & Filipović, A. (2023). PROMOTION OF UNHEALTHY FOOD AND ITS INFLUENCE ON ANTISOCIAL BEHAVIOR . Economics of Agriculture, 70(4), 1219–1234.