CONSUMERS’ INTENTION TO BUY CHEESES WITH GEOGRAPHICAL INDICATIONS: THE CASE OF SERBIA

Authors

  • Dubravka Užar University of Novi Sad, Faculty of Agriculture, Novi Sad, Serbia https://orcid.org/0000-0002-0593-7383
  • Dušan Dunđerski PhD student, University of Novi Sad, Faculty of Agriculture, Novi Sad, Serbia https://orcid.org/0000-0002-0094-033X
  • Vladimir Pejanović University of Novi Sad, Faculty of Technical Sciences, Novi Sad, Serbia

DOI:

https://doi.org/10.5937/ekoPolj2203819U

Keywords:

cheeses, geographical indications, purchase intention, consumers’ knowledge

Abstract

In recent years, GI cheese consumption has attracted increasing interest among consumers, due to its beneficial properties for local economies and the surrounding environment. Given the high importance that consumers ascribe to geographical indications, considered one of the most relevant attributes for agro-food consumers, this study aims at detecting the main variables that influence purchasing intention for GI cheese. A total of 806 consumers took part in the study from all four regions of the Republic of Serbia. For this purpose, a binary logistic regression model analysis was performed. The research highlights that tradition and origin, education, and higher knowledge only had a significant effect on consumer attitudes toward GI cheeses.

Downloads

Download data is not yet available.

References

Aprile, M. C., & Gallina, G. (2008). Quality perception using signals on food labels: An analysis on Italian consumers. In 18th Annual IAMA Symposium (pp. 14-17).

Arfni, F., Cozzi, E., Mancini, M. C., Ferrer-Perez, H., & Gil, J. M. (2019). Are geographical indication products fostering public goods? Some evidence from Europe. Sustainability, 11(1), 272.

Arsil, P., Li, E. and Bruwer, J. (2014). Perspectives on consumer perceptions of local foods: a view from Indonesia, Journal of International Food & Agribusiness Marketing, Vol. 26 No. 2, pp. 107-124.

Becker, L., van Rompay, T. J., Schifferstein, H. N., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food quality and preference, 22(1), 17-23.

Bogue, J., Coleman, T., & Sorenson, D. (2005). Determinants of consumers’ dietary behaviour for health-enhancing foods. British Food Journal. Vol. 107 No. 1, pp. 4-16

Cacciolatti, L. A., Garcia, C. C., & Kalantzakis, M. (2015). Traditional food products: the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase. Journal of international food & agribusiness marketing, 27(3), 155-176.

Chilla, T., Fink, B., Balling, R., Reitmeier, S., & Schober, K. (2020). The EU food label ‘Protected Geographical Indication’: economic implications and their spatial dimension. Sustainability, 12(14), 5503.

de Souza Monteiro, D. M., & Lucas, M. R. V. (2001). Conjoint measurement of preferences for traditional cheeses in Lisbon. British Food Journal. Vol. 103 No. 6, pp. 414-424

De-Magistris, T., & Lopéz-Galán, B. (2016). Consumers’ willingness to pay for nutritional claims fighting the obesity epidemic: the case of reduced-fat and low salt cheese in Spain. Public health, 135, 83-90.

DeVellis, R. F., & Thorpe, C. T. (2021). Scale development: Theory and applications. Sage publications.

Dias, C. & Mendes, L. (2018). Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG): A bibiliometric analysis. Food Res. Int. 103, 492–508.

Di Vita, G., Pippinato, L., Blanc, S., Zanchini, R., Mosso, A., & Brun, F. (2021). Understanding the role of purchasing predictors in the consumer’s preferences for PDO labelled honey. Journal of Food Products Marketing, 27(1), 42-56.

Dziuban, C. D., & Shirkey, E. C. (1974). When is a correlation matrix appropriate for factor analysis? Some decision rules. Psychological bulletin, 81(6), 358.

Fandos, C., & Flavian, C. (2006). Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product. British food journal. Vol. 108 No. 8, 2006 pp. 646-662

Ferrer-Pérez, H., Abdelradi, F., & Gil, J. M. (2020). Geographical indications and price volatility dynamics of lamb prices in Spain. Sustainability, 12(7), 3048.

Fotopoulos, C., Krystallis, A. (2003). Quality labels as a marketing advantage: The case of the “PDO Zagora” apples in the Greek market. European Journal of marketing, 37(10), 1350-1374

Gerz, A. & Dupont, F. (2006). Comté cheese in France: Impact of a geographical indication on rural development. In Origin-Based Products: Lessons for Pro-Poor Market Development; van de Kop, P., Sautier, D., Gerz, A., Eds.; Bulletin: Amsterdam, The Netherlands

Giuseppe Di Vita, Liam Pippinato, Simone Blanc, Raffaele Zanchini, Angela Mosso, Filippo Brun. “Understanding the Role of Purchasing Predictors in the Consumer’s Preferences for PDO Labelled Honey”, Journal of Food Products Marketing, 2021.

Goudis, A., & Skuras, D. (2020). Consumers’ awareness of the EU’s protected designations of origin logo, British Food Journal Vol. 123 No. 13, pp. 1-18

Grunert, K.G. and Aachmann, K. (2016). Consumer reactions to the use of EU quality labels on food products: a review of the literature, Food Control, Vol. 59, pp. 178-187

Likoudis, Z., Sdrali, D., Costarelli, V., & Apostolopoulos, C. (2015). Consumers’ intention to buy protected designation of origin and protected geographical indication foodstuffs: the case of G reece. International Journal of Consumer Studies, 40(3), 283-289.

Mancini, M. C., Menozzi, D., Donati, M., Biasini, B., Veneziani, M., & Arfni, F. (2019). Producers’ and consumers’ perception of the sustainability of short food supply chains: The case of Parmigiano Reggiano PDO. Sustainability, 11(3), 721.

Menozzi, D., Giraud, G., Saïdi, M., & Yeh, C. H. (2021). Choice drivers for quality-labelled food: A cross-cultural comparison on PDO cheese, Foods, 10(6), pp. 1–17.

Ostojić, M., & Topisirović, L. (2006). Geographical indication of autochthonous cheeses. Economics of Agriculture 53(3), 591-604.

Pieniak, Z.; Verbeke, W.; Vanhonacker, F.; Guerrero, L.; Hersleth, M. (2009). Association between traditional food consumption and motives for food choice in six European countries. Appetite 53, 101–108.

Pillai, K. G., & Hofacker, C. (2007). Calibration of consumer knowledge of the web. International Journal of Research in Marketing, 24(3), 254–267.

Popović, V. A., Krstović, S., Jurakić, Ž., Jevtić, M., Kasalica, A., & Popović, M. (2017). Technical and technological characteristics of plants for the production of added value cheese on registered agricultural households in Vojvodina. Savremena poljoprivredna tehnika 43(4), 159-168

Sánchez-Villegas, A., Delgado-Rodriguez, M., Martínez-González, M. Á., & De Irala-Estevez, J. (2003). Gender, age, socio-demographic and lifestyle factors associated with major dietary patterns in the Spanish Project SUN (Seguimiento Universidad de Navarra). European journal of clinical nutrition, 57(2), 285-292

Savić, M. & Đurić, I. (2008). Geographical indications of origin of agri-food products. Economics of Agriculture 55(2), 207-218.

Skubic, M. K., Erjavec, K., & Klopčič, M. (2018). Consumer preferences regarding national and EU quality labels for cheese, ham and honey: The case of Slovenia. British Food Journal. Vol. 120 Issue: 3, pp.650-664

Stojanovic, Z.; Filipovic, J.; Mugosa, B. (2013). Consumer acceptance of functional foods in Montenegro. Montenegrin J. Econ. 9, 65–74.

Tendero, A., & Bernabeu, R. (2005). Preference structure for cheese consumers: a Spanish case study. British Food Journal. Vol. 107 No. 2, 2005 pp. 60-73

Teuber, R. (2011). Consumers’ and producers’ expectations towards geographical indications, British Food Journal, Vol. 113 Iss 7 pp. 900 – 918

Tregear, A., & Ness, M. (2005). Discriminant analysis of consumer interest in buying locally produced foods. Journal of Marketing management, 21(1-2), 19-35.

Užar, D., Mugoša, I., & Radojević, V. (2019). Positioning of private label cheese brands in the Republic of Serbia. Contemporary Agriculture, 68(3-4), 80-87.

Van der Lans, I. A., Van Ittersum, K., De Cicco, A., & Loseby, M. (2001), “The role of the region of origin and EU certifcates of origin in consumer evaluation of food products”, European Review of Agricultural Economics, 28(4), 451-477.

Vecchio, R., & Annunziata, A. (2011). The role of PDO/PGI labelling in Italian consumers’ food choices. Agricultural economics review, 12(389-2016-23464).

Verbeke, W., Pieniak, Z., Guerrero, L. and Hersleth, M. (2012). Consumer awareness and attitudinal determinants of European union quality label use on traditional foods, Bio-Based and Applied Economics, Vol. 1 No. 2, pp. 213-229.

Voinea, L., Popescu, D. V., Bucur, M., Negrea, T. M., Dina, R., & Enache, C. (2020). Reshaping the traditional pattern of food consumption in romania through the integration of sustainable diet principles. A qualitative study. Sustainability, 12(14), 5826.

Vujanić, I., Dabetić, Đ., Erić, I., & Đokić, M. (2021). The effects of state funded support on the survival of start-up companies in Serbia. Oditor, 7(1), 71-100. https://doi.org/10.5937/Oditor2101071V

Downloads

Published

2022-09-30

How to Cite

Užar, D., Dunđerski, D., & Pejanović, V. (2022). CONSUMERS’ INTENTION TO BUY CHEESES WITH GEOGRAPHICAL INDICATIONS: THE CASE OF SERBIA. Ekonomika Poljoprivrede, 69(3), 819–832. https://doi.org/10.5937/ekoPolj2203819U

Issue

Section

Original scientific papers