CONSUMER’S CHARACTERISTICS AND ATTITUDES TOWARDS ORGANIC FOOD PRODUCTS IN TIMES OF COVID-19 PANDEMIC

Authors

  • Jelena Vapa Tankosić Faculty of Economics and Engineering Management in Novi Sad, University Business Academy, Novi Sad, Republic of Serbia
  • Hasan Hanić Union University, Belgrade Banking Academy, Faculty for Banking, Insurance and Finance, Belgrade, Republic of Serbia
  • Milica Bugarčić Union University, Belgrade Banking Academy, Faculty for Banking, Insurance and Finance, Belgrade, Republic of Serbia

DOI:

https://doi.org/10.5937/ekoPolj2202469V

Keywords:

consumer behavior, organic products, willingness to pay, nutritional properties, Serbia

Abstract

The pandemic caused by the Covid-19 virus significantly affected the consumers’ behavior. The subject of the paper is to analyze the consumer characteristics, the consumer attitudes towards organic food products, as well as the changes in the consumer behavior. The research was performed in 2021 in the Republic of Serbia. The statistical software package SPSS has been utilized for data analysis. Our findings show that, in times of COVID-19 pandemic, the consumers have a very positive perception of nutritional values of organic food products with an expressed willingness to pay 20–30% more for the organic products, in regard to conventional products. The main reason for buying such products is less chemistry and child health. The main reason for insufficient consumption is the high price. The monthly income of irregular consumers of organic food products has predicted the willingness to pay, while the household size has predicted the assessment of the organic products nutritional properties.

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Published

2022-06-30

How to Cite

Vapa Tankosić, J., Hanić, H., & Bugarčić , M. . (2022). CONSUMER’S CHARACTERISTICS AND ATTITUDES TOWARDS ORGANIC FOOD PRODUCTS IN TIMES OF COVID-19 PANDEMIC. Economics of Agriculture, 69(2), 469–481. https://doi.org/10.5937/ekoPolj2202469V

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Original scientific papers