EFFECT OF QUICK RESPONSE CODE ON AGRI FOOD CONSUMPTION
DOI:
https://doi.org/10.5937/ekoPolj2003849IKeywords:
honey, quick response code, consumption, agri-food productsAbstract
By adopting a quantitative research methodology this paper seeks to explore the characteristics and applicability of the QR codes in agri-food products. The research was conducted in Serbia with a sample 308 respondents. The statistical analysis methods employed were correlation and factor analysis using SPSS statistical program. The findings indicate that younger, more educated population in the proposed content of the QR code of honey; value the information on the certificate of honey quality, the chemical composition of honey and the influence of honey ingredients on the body with information on how to identify real honey, in relation to counterfeit, as the most useful to consumers. The results of this research have been further applied for the development of a QR code for a traditional food product, the Fruška Gora linden honey with a geographical indication.
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References
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32. Vapa-Tankosić J., Ignjatijević S., Kranjac M., Lekić S., & Prodanović R. (2018). Willingness to pay for organic products on the Serbian market. International Food and Agribusiness Management Review, 21(6), 1–12. doi: https://doi.org/10.22434/IFAMR2017.0068
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35. Zakon o bezbednosti hrane, Službeni glasnik Republike Srbije, broj 41/2009 i 17/2019.
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2. Atkinson, L. (2013). Smart shoppers? Using QR codes and green smartphone apps to mobilize sustainable consumption in the retail environment. International Journal of Consumer Studies, 37(4), 387-393. doi: https://doi.org/10.1111/ijcs.12025
3. Bakić, S. (2020). The role of the Central Bank as a participant in the financial derivatives market. Oditor – Časopis za menadžment, finansije i pravo, 6(1), 22-37. doi: https://doi.org/10.5937/Oditor2001021B
4. Barham, E. (2002). Towards a theory of values-based labeling. Agriculture and Human Values, 19(4), 349-360. doi: https://doi.org/10.1023/A:1021152403919
5. Brokaw, S. (2012). The expectation of Quick Response (QR) Codes in print media: An empirical data research anthology. UW-L Journal of undergraduate research, 15, 1-13.
6. Burghelea, C., & Aceleanu, M.I. (2014). Education – Determinant of Consumers Conditions in an Era of Technological Change. Amfteatru Economic, 16(36), 535- 549.
7. Chivu, L. (2019). Local entrepreneurship and social services in Romania. Territorial analysis. European Research on Management and Business Economics, 25(2), 79- 86. doi: https://doi.org/10.1016/j.iedeen.2019.04.001
8. Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences, 2nd Edition. Lawrence Erlbaum Associates, Hillsdale, NJ.
9. Đekić, S. (2006). Kvalitet u prehrambenom sektoru kao determinanta savremene konkurentnosti. Ekonomske teme, 1-2, 249-257.
10. European Commission. (2000). White Paper on food safety, Retrieved from https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=LEGISSUM%3Al32041 (July 16, 2019).
11. Golan, E., Krissoff, B., Kuchler, F., Calvin, L., Nelson, K., & Price, G. (2004). Traceability in the U.S. food supply: Economic theory and industrial studies. Economic Research Service, U.S. Department of Agriculture, Agricultural Economic Report No. 830.
12. Hallman, W.K., & Aquino, H.L. (2005). Consumers desire for GM labels: Is the devil in the details? Choices, 20(4), 217- 222.
13. Hossain, S. Zhou, X., & Rahman, F. (2018). Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of Engineering Business Management, 10, 1-11. doi: https://doi.org/10.1177/1847979018812323
14. Huque, S.M.R., Hossain, S.T., & Rana, M.B. (2015). Trustworthiness of Organic Produces in Urban Market: Innovation through Quick Response (QR) Code. In: Proceedings of the IFOAM (asia-Pacific) Regional Conference on Marketing Innovation in Organic Farming, 14-20.
15. Ignjatijević, S., Čavlin, M., & Jahić, M. (2018). The impact of relevant factors on wheat supply and demand in the Republic of Serbia. Economics of Agriculture, 65(1), 143-156. doi: https://doi.org/10.5937/ekoPolj1801143I
16. Ignjatijević, S., Prodanović, R., Bošković, J., Puvača, N., Tomaš-Simin, M., Peulić, T., & Đuragić, O. (2019). Comparative analysis of honey consumption in Romania, Italy and Serbia. Food and Feed Research, 46(1), 125-136. doi: https://doi.org/10.5937/ekoPolj1801143I
17. Ilić, B. (2019). Cena zemlje kao faktor održivog razvoja. Održivi razvoj, 1(2), 7-16. doi: https://doi.org/10.5937/OdrRaz1902007I
18. Jovanović, D., Milenković, N., & Damnjanović, R. (2017). Ocenjivanje i predviđanje potreba potrošača. Oditor - časopis za Menadžment, fnansije i pravo, 3(1), 70-79. doi: https://doi.org/10.5937/Oditor1701070J
19. Kljajić, R., Stevančević, M., Tešić, M., & Aleksić, Z. (2006). Novi zahtevi u zaštiti zdravlja životinja i bezbednosti hrane. Savremena Poljoprivreda, 55 (3–4), 128–135.
20. Kranjac, M., Vapa-Tankosić, J., & Knežević, M. (2017). Profile of organic food consumers. Economics of Agriculture, 64(2), 497-514. doi: https://doi.org/10.5937/ekoPolj1702497K
21. Krunić, N., Matić, I., & Đukić, D. (2019). Zakon vrednosti kao osnova održivog razvoja. Održivi razvoj, 1(2), 17-26. doi: https://doi.org/10.5937/OdrRaz1902017K
22. Lin, Y.S., Luo, S.J., & Chen, B.Y. (2013). Artistic QR Code Embellishment. Computer Graphics Forum, 32(7), 137-146. doi: https://doi.org/10.1111/cgf.12221
23. Meydanoglu, E. (2013). QR Code: An Interactive Mobile Advertising Tool, International Journal of Business and Social Research (IJBSR), 3(9), 27-36. doi: http://dx.doi.org/10.18533/ijbsr.v3i9.289
24. Milojević, I., & Mihajlović, M. (2019). Primena metoda ocene investicionih projekata u javnom sektoru. Oditor - časopis za Menadžment, finansije i pravo, 5(1), 19-31. doi: https://doi.org/10.5937/Oditor1901019M
25. Narang, S., Jain, V., & Roy, S. (2012). Effect of QR Codes on Consumer Attitudes. International Journal of Mobile Marketing (IJMM), 7(2), 52-64.
26. Pantić, N., Jovanović, B., Issa, H.R. (2019). Oporezivanje u funkciji održivog razvoja. Održivi razvoj, 1(2), 37-51. doi: https://doi.org/10.5937/OdrRaz1902037P
27. Praća, N., Paspalj, M., & Paspalj, D. (2017). Ekonomska analiza uticaja savremene poljoprivrede na održivi razvoj. Oditor - časopis za Menadžment, fnansije i pravo, 3(1), 37-51. doi: https://doi.org/10.5937/Oditor1701037P
28. Rinkalkumar, R. (2014). A Review on 1D & 2D Barcode with QR Code Basic Structure and Characteristics. International Journal of Futuristic Trends in Engineering and Technology, 4(1), 4-7.
29. Tarjan, L., Šenk, I., Ostojić,G., Stankovski, S., & Tejić, B. (2012). Razvoj aplikacije za generisanje 2D koda za prenos bitnih podataka o toku proizvodnje prehrambenih proizvoda. 11. Međunarodni naučno-stručni simpozijum INFOTEH-JAHORINA, Istočno Sarajevo, Republika Srpska, 788-791, ISBN 978-99938-624-6-8.
30. Vapa-Tankosić, J., & Stojsavljević, M. (2014). EU Common Agricultural Policy and Pre-Accession Assistance Measures for Rural Development. Economics of Agriculture, 61(1), 195-210. doi: https://doi.org/10.5937/ekoPolj1401195V
31. Vapa-Tankosić, J., Mirković, Z., & Ignjatijević, S. (2018). Ekonomske podsticajne mere i pravni okvir u oblasti pčelarstva u Evropskoj uniji. Ecologica 25(89), 29-35.
32. Vapa-Tankosić J., Ignjatijević S., Kranjac M., Lekić S., & Prodanović R. (2018). Willingness to pay for organic products on the Serbian market. International Food and Agribusiness Management Review, 21(6), 1–12. doi: https://doi.org/10.22434/IFAMR2017.0068
33. Vesković-Moračanin, S., Stefanović, S., Šaponjić, M., & Đukić, D. (2014). Primena sledljivosti u proizvodnji zlatarskog sira. Tehnologija mesa, 55(2), 156–161. doi: https://doi.org/10.5937/tehmesa1402156V
34. Wara, A.A. & Dugga, S.(2014). Enhancing User Experience using Mobile QRCode Application. International Journal of Computer and Information Technology, 3(6), 1310-1315.
35. Zakon o bezbednosti hrane, Službeni glasnik Republike Srbije, broj 41/2009 i 17/2019.
36. Živković, A., Pantić, N., & Rosić, M. (2019). Fiscal sustainability of the macroeconomic system of European Union members. Oditor – Časopis za menadžment, fnansije i pravo, 5(2), 32-41. doi: https://doi.org/10.5937/Oditor1902033Z
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Published
2020-09-29
How to Cite
Ignjatijević, S., Vapa Tankosić, J., Krstić, S., R. Bojić, M., & Medić, Z. (2020). EFFECT OF QUICK RESPONSE CODE ON AGRI FOOD CONSUMPTION. Ekonomika Poljoprivrede, 67(3), 849–861. https://doi.org/10.5937/ekoPolj2003849I
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Original scientific papers
