INFLUENCE OF RELEVANT FACTORS ON COMPETITIVENESS OF WINE SECTOR OF THE REPUBLIC OF SERBIA

Radivoj Vasilj Prodanović; Svetlana  Ignjatijević; Jelena  Vapa-Tankosić; Ivana  Brkić; Siniša  Škrbić; Jovana  Gardašević; Miroslav  Čavlin

doi:10.5937/ekoPolj2104911P

Authors

Radivoj Vasilj Prodanović Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0002-7088-8506
Svetlana Ignjatijević Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0002-9578-3823
Jelena Vapa-Tankosić Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0001-8062-1154
Ivana Brkić Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0002-5319-7893
Siniša Škrbić Faculty of Economics and Engineering Management in Novi Sad, Novi Sad https://orcid.org/0000-0003-0638-8299
Jovana Gardašević Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0002-3239-2083
Miroslav Čavlin Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0001-7465-7441

DOI:

https://doi.org/10.5937/ekoPolj2104911P

Keywords:

competitiveness, wineries, wine, exports, revealed comparative adventage

Abstract

Wine production in the Republic of Serbia has a long tradition and potential for improvement, given the agro-climatic and other conditions. The aim of this paper is to analyze the competitiveness factors of wineries in the Republic of Serbia. The findings show that the wine industry is developing, but its’ competitiveness is at a relatively low level. In order to strengthen the competitiveness of the wine sector, it is necessary to define and implement a strategy, which will include activities such as modernization of grape processing technology, new investments and investment in human resources, marketing, winemakers’ association and creating a stimulating business climate. Without state support, a significant increase in the competitiveness of wineries cannot be expected. Since interest in wine production has been recently growing, it is to be expected that the wine production, as well as its’ export will increase, thus achieving significantly greater economic effects.

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