STRATEGIC ADVANTAGES AND DISADVANTAGES FOR RURAL TOURISM DEVELOPMENT IN DINARIC ALPS/CASE TROPOLJE
DOI:
https://doi.org/10.5937/ekoPolj2103701DKeywords:
Dinaric area, SWOT/AHP method, short supply chains, strategic planning, rural economy diversificationAbstract
The improvement of life quality in rural areas is an overall goal of all development strategies in the Western Balkans countries. Rural tourism represents the quality option for diversification of income and employment opportunities in Tropolje region (Canton 10 in Bosnia and Herzegovina). Therefore, the goal of this study is to identify strategic advantages and disadvantages for tourism development in Tropolje region of Dinaric Alps and provide guidelines for its development. The SWOT analysis combined with AHP method was used. In seven domains, 29 strengths, 31 weakness, 25 opportunities and 24 threats were determined, with total intensity 154, 202, 140 and 144 and average rating of influence intensity 5.3, 6.5, 5.6, 5.8, respectively. A significant advantage for tourism development were linked to short supply chains based on natural and cultural heritage of the region.
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2. Anderson, W. (2018). Linkages between tourism and agriculture for inclusive development in Tanzania: A value chain perspective. Journal of Hospitality and Tourism Insights 1(2), 168-184. https://doi.org/10.1108/JHTI-11-2017-0021
3. Argyropoulou, M., Argyropoulou, R., Folinas, D., Misopoulos, F. & Najacaj, S. (2019). Procurement in Short Supply Chains: Lessons Learned from the Tourism Industry. International Journal of Business & Economic Sciences Applied Research 12 (2), 72-80. https://doi.org/ 10.25103/ijbesar.122.06
4. Aytuğ, H., Mikaeili, M. (2017). Evaluation of Hopas Rural Tourism Potential in the Context of European Union Tourism Policy. Procedia Environmental Sciences 37, 234-245. https://doi.org/10.1016/j.proenv.2017.03.039
5. Bošković, T., Tomić, R. & Tomić, D. (2013). Potentials and limitations for the development of rural tourism in Vojvodina, Economics of Agriculture 1, 103-111.
6. Bjeljac, Z. & Brankov, J. (2009). Tourism in undeveloped areas in the Serbia, Journal of the Geographical Institute Jovan Cvijic SASA 59(2), 95-110, https://doi.org/10.2298/IJGI0902095B
7. Castellano-Álvarez, F.J., del Río-Rama, M..C., Álvarez-García, J. & DuránSánchez, A. (2019). Limitations of Rural Tourism as an Economic Diversifcation and Regional Development Instrument. The Case Study of the Region of La Vera, Sustainability 11, 3309. https://doi.org/10.3390/su11123309
8. Chen, Y., Dax, T. & Zhang, D. (2019). Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe, Open Agriculture 4, 517-529. https://doi.org/10.1515/opag-2019-0050
9. Cvijanović, D., & Mihailović, B. (2016). Developmental aspects of the Rural Tourism in Serbia. In D. Cvijanović et al. (Eds.), Tourism in function of development of the Republic of Serbia – Spa Tourism in Serbia and Experiences of Other Countries. Thematic Proceedings II (pp. 1–16). Vrnjačka Banja, Republic of Serbia: Faculty of Hotel Management and Tourism, Vrnjačka Banja.
10. Cvijanović, D., Gajić, T. & Vujko, A. (2018). Tourism and demographic development in rural spaces of Serbia. 4th International Rural Tourism Congress, Congress Proceedings, 26-41.
11. Dašić, D., Živković, D. & Vujić, T. (2020). Rural tourism in development function of rural areas in Serbia, Economics of Agriculture, 67(3), 719-733. https://doi.org/10.5937/ekoPolj2003719D
12. Đorđević-Milošević, S. & Hyvaerinen, K. (2020). Economies & Economic Diversifcation with the Focus on Rural Tourism. In Economic diversification policies and rural tourism in South East Europe, Đorđević, S., Hyvaerinen, K., Ilić, B., Pavloska Gjorgjieska, D, Mohr, B., Palazzo, A. (Eds). Regional Rural Development Standing Working Group in SEE (SWG), Skopje, pp 15-34.
13. Đorđević, D., Šušić, V. & Janjić, I. (2019). Perspectives of development of rural tourism of the republic of Serbia, Economic Themes, 57(2), 219-232. https://doi.org/10.2478/ethemes-2019-0013
14. Duglio, S., Bonadonna, A., Letey, M., Peira, G., Zavattaro, L. & Lombardi, G. (2019). Tourism Development in Inner Mountain Areas—The Local Stakeholders Point of View through a Mixed Method Approach, Sustainability 11, 5997. https://doi.org/10.3390/su11215997
15. Fabac, R. & Zver, I. (2011). Applying the Modifed Swot-Ahp Method to the Tourism of Gornje Medimurje. Tourism and Hospitality Management 17, 201–215.
16. Gavrilă-Paven, I., Bârsan, M. C. & Lia-Dorica, D. (2015). Advantages and Limits for Tourism Development in Rural Area (Case Study Ampoi and Mureş Valleys), Procedia Economics and Finance 32, 1050-1059. https://doi.org/10.1016/S2212-5671(15)01567-1
17. Gajić, T., Petrović, M., Radovanović, M., Tretiakova, T. & Syromiatnikova, J. (2020). Possibilities of turning passive rural areas into tourist attractions through attained service quality. European Countryside, 12(2), 179-192. https://doi.org/10.2478/euco-2020-0010
18. Ibănescu, B.C., Stoleriu, O.M., Munteanu, A. & Iațu, C. (2018). The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania. Sustainability 10, 3529. Doi:10.3390/su10103529
19. Ilic, B., Djukic, G. & Balaban. M. (2020). Sustainable development directions of rural tourism of Timok region. Economics of Agriculture, 67(1), 157-174. https://doi.org/10.5937/ekoPolj2001157I
20. Jeyacheya, J. & Hampton, M. P. (2020). Wishful thinking or wise policy? Theorising tourism-led inclusive growth: Supply chains and host communities. World Development Volume 131, 104960. https://doi.org/10.1016/j.worlddev.2020.104960
21. Kisi, N. (2019). A Strategic Approach to Sustainable Tourism Development Using the AWOT Hybrid Method: A Case Study of Zonguldak, Turkey, Sustainability 11(4), 964; https://doi.org/10.3390/su11040964
22. Konu, H. (2015). Developing nature-based tourism products with customers by utilising the Delphi method. Tourism Management Perspectives, 14, 42–54. https://doi.org/10.1016/j.tmp.2015.03.003
23. Krasavac, B., Radosavljević, K. & Bradić-Martinović, A. (2018). SWOT analysis of the rural tourism as a channel of Marketing for agricultural products in Serbia, Economics of Agriculture, 65 (4), 1573-1584). https://doi.org/10.5937/ekoPolj1804573K
24. Mandarić, M., Milićević, S. & Sekulić, D. (2017). Traditional values in the function of promotion of Šumadija and Pomoravlje as rural tourism destinations, Economics of Agriculture, 64 (2), 787-803.
25. Mikulec, J., & Antouskova, M. (2011): Landscape and tourism potential of the protected landscape areas. Economics of Agriculture, 57(6), 272–278
26. Pivčević, S. & Lesić, K.T. (2020). Exploring Gastronomy and Event Interlinkages in DMOs Strategic Activities – Two Croatian Destinations Perspective, Peštek, A., Kukanja, M. and Renko, S. (Ed.) Gastronomy for Tourism Development, Emerald Publishing Limited, pp. 133-154. https://doi.org/10.1108/978-1-78973-755-420201008
27. Petrović, M.D., Vujko, A., Gajić, T., Vuković, D.B., Radovanović, M., Jovanović J.M.& Vuković N. (2018).Tourism as an Approach to Sustainable Rural Development in Post-Socialist Countries: A Comparative Study of Serbia and Slovenia. Sustainability, 10(1),54. https://doi.org/10.3390/su10010054
28. Pırnar, İ., Kurtural, S. & Eriş, E. D. (2019). SWOT Analysis of Urla Destinations Alternative Tourism Development, International Journal of Contemporary Tourism Research 3(2), 235-244. https://doi.org/10.30625/ijctr.650380
29. Podovac, M., Đorđević, N. & Milićević, S. (2019). Rural tourism in the function of life quality improvement of rural population on Goč Mountain, Economics of Agriculture, 66(1), 205-220. https://doi.org/10.5937/ekoPolj1901205P
30. Radović, G., Košić, K. & Demirović, D. (2018). Financing as a key factor of the strategy of sustainable rural tourism development in the Republic of Serbia. Economics of Agriculture 65 (1), 413-426. https://doi.org/10.5937/ekoPolj1801413R
31. Radović, G., Petrović, M.D., Demirović Bajrami, D., Radovanović, M. & Vuković, N. (2020). Can Proper Funding Enhance Sustainable Tourism in Rural Settings? Evidence from a Developing Country. Sustainability 12, 7797. https://doi.org//10.3390/su12187797
32. Roman, M., Roman, M. & Prus, P. (2020). Innovations in Agritourism: Evidence from a Region in Poland. Sustainability 12, 4858; https://doi.org/10.3390/su12124858
33. Tanasă, L. (2014). Benefts Of Short Food Supply Chains For The Development Of Rural Tourism In Romania As Emergent Country During Crisis. Agricultural Economics and Rural Development 11(2), 181-193.
34. Terzić, A., Drobnjaković, M. & Petrevska, B. (2020). Traditional Serbian countryside and second-home tourism perspectives. European Countryside 12 (3), 312-332. https://doi.org/10.2478/euco-2020-0018
35. Weihrich, H. (1982). The TOWS Matrix-A Tool for Situational Analysis. Long Range Plan 15(2), 54–66, https://doi.org/10.1016/0024-6301(82)90120-0.
36. Wookhyun, A. & Alarcón, S. (2020). How can rural tourism be sustainable? A Systematic Review. Sustainability 12, 7758; https://doi.org/10.3390/su12187758
37. Yamagishi, K., Gantalao, C. and Ocampo, L. (2021), The future of farm tourism in the Philippines: challenges, strategies and insights, Journal of Tourism Futures Vol. ahead-of-print. https://doi.org/10.1108/JTF-06-2020-0101
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Published
2021-09-25
How to Cite
Đorđević-Milošević, S., Dražić, G. D., Milovanović, J., & Đorđević, S. (2021). STRATEGIC ADVANTAGES AND DISADVANTAGES FOR RURAL TOURISM DEVELOPMENT IN DINARIC ALPS/CASE TROPOLJE. Ekonomika Poljoprivrede, 68(3), 701–712. https://doi.org/10.5937/ekoPolj2103701D
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