MARKET AND TRADE OF ORGANIC FRUITS IN SERBIA
DOI:
https://doi.org/10.5937/ekoPolj1701141PKeywords:
market, traffic, demand, organic fruits, Serbia.Abstract
The aim of paper is to investigate the market and traffic flows of organic fruit, respectively factors that determine demand, customer attitudes and their motives for purchase. From methods that are applied, the key methods are questionnaire and interview, and statistical, graphical and logical methods are used. Organic fruits market has begun to be developed in recent years, there is a demand, but on a small scale. Sustainability and further development of organic fruit production is largely caused by demand. Employed woman, with good financial condition, with children, higher or high educated, ages between 30 and 50 years, with a place of residence in the city, buys organic fruits. Health safety, quality, production area and care for the environment are the most important motives for purchase of organic fruits. Certificate, recommendations, appearance and taste of product, curiosity and packaging have secondary importance. The key factors, because of which the customers do not buy organic fruits, are unavailability in sales channels, high price, lack of confidence in organic products and low incomes.
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References
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26.Willer, H. and Lernoud, J., (Eds.) (2016). The World of Organic Agriculture. Statistics & Emerging Trends 2016., Research Institute of Organic Agriculture (FiBL), Frick and IFOAM – Organics International, Bonn.
2. Berenji, J., Milenković, S., Kalentić, M., Stefanović E. (2013): Nacionalna istraživačka agenda za sector organske proizvodnje. Nacionalna asocijacija"Serbia Organica", Beograd, Srbija.
3. Chang, H. S., Zepeda, L. (2005):Consumer perceptions and demand for organic food in Australia: Focus group discussions, Renewable Agriculture and Food Systems, Vol. 20, No. 3, pp. 155-167, Cambridge University Press,Cambridge, UK.
4. Carolyn, D. and Oberholtzer,L. (2009):Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers, Economic Information Bulletin No. 58. U.S. Dept. of Agriculture, Economic Research Service.
5. FAO (2001):World Markets for Organic Fruit and Vegetables - Opportunities for Developing Countries in the Production and Export of Organic Horticultural Products. International Trade Centre Technical Centre or Agricultural and Rural Cooperation Food and Agriculture Organization of the United Nations. Rome. (Dostupno na: http://www.fao.org/docrep/004/y1669e/y1669e06.htm#bm06)
6. Peck, G. M., Andrews, P. K., Reganold, J. P., Fellman,J. K. (2006):Apple Orchard Productivity and Fruit Quality under Organic, Conventional, and Integrated Management, Hort Science, Vol. 41, No. 1, pp. 99-107.
7. Ferguson,J. J. (2004):World Markets for Organic Fruits and Vegetables, Institute of Food and Agricultural Sciences, University of Florida.
8. Kalentić, M., Stefanović, E., Simić, I., Marz, U. (2014):Organska poljoprivreda u Srbiji 2014, Nacionalno udruženje za razvoj organske proizvodnje ,,Serbia organica", Beograd, Srbija.
9. Kuzman, B., Stegić, M., Subić, J. (2016): Market Oriented Approach of Revealed Comparative Advantage in International Trade, Economics of Agriculture, Vol. 63, No. 1, pp. 247-260, Institute of Agricultural Economics, Belgrade, Serbia.
10.Lockie, S., Lyons, K., Lawrence, G., Grice, J. (2004):Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers, Appetite, Vol. 43, pp. 135-146.
11. Matović, G., Begović, N. (2011):Poslovniplan: Povećanje konkurentnosti kompanija za preradu voća i povrća kroz umrežavanje. Udruženje prerađivača voća i povrća, Kraljevo, Srbija.
12.Marz, U., Kalentić, M., Stefanović, E., Simić, I. (2013):Organska poljoprivreda u Srbiji, Nacionalno udruženje za razvoj organske proizvodnje ,,Serbia organica", Beograd, Srbija.
13.Milenković, S., Kalentić, M., Stefanović, E., Milenković, A. (2011): Vodič za organsku proizvodnju jabuke. Nacionalna asocijacija"Serbia organica", Beograd, Srbija.
14.Mitić, S., Gligorijević, M. (2012):Globalni izazovi i perspective marketinga proizvoda zdrave hrane,Marketing, vol. 43, no. 3, pp. 205-218,SeMA – Srpsko udruženje za Marketing - Ekonomski fakultet u Beogradu, Beograd, Srbija.
15.Nguyen P.T. (2013):Consumers perceptions of organic food in Australia and other countries: A review, Journal of Agricultural Economics and Development, Vol. 2, No. 2, pp. 44-54.
16.Prodanović, R. (2015):Uticaj relevantnih faktora na proizvodnju, preradu i promet organskog voća, doktorska disertacija, Fakultet za ekonomiju i inženjerski menadžment, Univerzitet Privredna akademija, Novi Sad, Srbija.
17.Wang, Q. and Junjie, S. (2003):Consumer preference and demand for organic food: Evidence from a Vermont survey, American Agricultural Economics Association Annual Meeting Montreal, Canada.
18.Rakić, B., Rakić,M. (2009): Upravljanje marketingom organske hrane, Ekonomika poljoprivrede, vol. 56, no. 3, pp. 453-468, Institut za ekonomiku poljoprivrede, Beograd, Srbija.
19.Republički zavod za statistiku (RZS), (14 Mart, 2016), (http://webrzs.stat.gov.rs)
20.Richter, T. and Padel, S. (2007):The European market for organic food. The World of Organic Agriculture-Statistics and Emerging Trends 2007, pp. 143-154.
21.Schifferstein, H. and Ophuist, P. (1998):"Healthrelated determinants of organic food consumption in the Netherlands", Food Quality and Preference, Vol. 9,No. 3, pp. 119- 133.
22.Shepherd, R., Magnusson, M.K., Sjoden, P.O. (2005):Determinants of consumer behavior related to organic foods, AMBIO: A Journal of the Human Environment, Vol. 34, No. 4, pp. 352-359.
23.Smith, T. A., Huang, C. L., and Lin, B.H. (2009): Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users, Journal of Agricultural and Applied Economics, Vol. 41, No. 3, pp. 731-744.
24.Sudarević, T. (2007):Ekonomski faktori i marketing aktivnosti u razvoju organske poljoprivredne proizvodnje u Srbiji, Centar za organsku proizvodnju Zdravo Organic, Selenča, Srbija.(Dostupno na: http://organiccentar.rs/sites/default/fles/radovi_sa_foruma/Skripta.pdf)
25.Vlahović, B., Radojević, V., Živanić, I. (2011):Istraživanje stavova potrošača o potrošnji organske hrane u Srbiji. Ekonomika poljoprivrede, vol. 58, br. 3,str. 441-456, Institut za ekonomiku poljoprivrede, Beograd, Srbija.
26.Willer, H. and Lernoud, J., (Eds.) (2016). The World of Organic Agriculture. Statistics & Emerging Trends 2016., Research Institute of Organic Agriculture (FiBL), Frick and IFOAM – Organics International, Bonn.
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Published
2017-01-31
How to Cite
Prodanović, R., Kuzman, B., Jovović, D., & Ozegović, L. (2017). MARKET AND TRADE OF ORGANIC FRUITS IN SERBIA. Ekonomika Poljoprivrede, 64(1), 141–155. https://doi.org/10.5937/ekoPolj1701141P
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Original scientific papers
