• Maja Samardžić, M.Sc.
  • Dragić Živković, PhD University of Belgrade, Faculty of Agriculture, Belgrade
  • Zoran Rajić, PhD University of Belgrade, Faculty of Agriculture, Belgrade
  • Sreten Jelić, PhD University of Belgrade, Faculty of Agriculture, Belgrade


Human resources include overall human potential within an organisation: the available knowledge and experience, usable skills and abilities, possible ideas and creations, the level of motivation and interest in the achievement of organisational objectives, etc. The objective of this paper is to highlight the role and importance of human resource management (HRM) in achieving business success, based on the analysis of the most important theoretical and practical aspects of human resource management at the “Imlek”Company. This study required the use of different methods and techniques such as: content analysis, case study, observation, testing and systemic approach. The study showed that sale of the Imlek Company products was widespread in the country and the region. An ongoing market advantage is achieved due to a high quality standard of products, and primarily due to an effective management of human resources. Company management should make formalisation and unifcation, and implement a set of measures in order to improve discipline of the employees. Top workers should be motivated through incentives for performance and innovation.


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How to Cite
SAMARDŽIĆ, Maja et al. HUMAN RESOURCE MANAGEMENT AT “AD IMLEK BELGRADE”. Economics of Agriculture, [S.l.], v. 63, n. 2, p. 681-697, apr. 2016. ISSN 2334-8453. Available at: <>. Date accessed: 24 oct. 2020. doi: