RURAL RESIDENTS’ PERCEPTIONS ON ECONOMIC IMPACTS OF CULTURAL AND PROMOTIONAL ASPECTS OF TOURISM

  • Aleksandra Vujko University of Business Studies, Faculty of Tourism and Hotel Management, Banja Luka http://orcid.org/0000-0001-8684-4228
  • Olgica Zečević Stanojević, Full Professor European University, Faculty of European Business and Marketing, Belgrade
  • Leposava Zečević European University, Faculty of European Business and Marketing, Belgrade
  • Dragan Nedeljković Faculty of European Business and Marketing, Belgrade
  • Milija Zečević Faculty of European Business and Marketing, Belgrade

Abstract

This study investigates residents’ attitudes to tourism impacts (marketing, culture etc.) on Fruška Gora Mountain (Serbia), within the larger framework of economic impacts. The correspondence analysis of the perception of local residents showed that residents have a generally positive attitude to wards the development of tourism considering its economic aspects, and then the desk study show edjustification of positive attitudes, thus confirming the main hypothesis. Accord ing to the analysis of the opinions of the local residents, it was found that the local residents positively perceived economic impact of tourism in two aspects: through increase in number of employees (employment and self-employment) as well as through the development of the community. The development of tourism in any destination in evitably leads to an increase of domestic and foreign investment, which then leads to the construction of infrastructure and suprastructure facilities, the introduction of various tourist taxis, and if it is possible, as it is the case with Fruška Gora Mountain, it can lead to a success-ful cross-border cooperation.


 

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Published
2021-03-25
How to Cite
VUJKO, Aleksandra et al. RURAL RESIDENTS’ PERCEPTIONS ON ECONOMIC IMPACTS OF CULTURAL AND PROMOTIONAL ASPECTS OF TOURISM. Economics of Agriculture, [S.l.], v. 68, n. 1, p. 155-172, mar. 2021. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/1704>. Date accessed: 18 apr. 2021. doi: https://doi.org/10.5937/ekoPolj2101155V.
Section
Original scientific papers