ANALYSIS OF TOURIST TURNOVER IN A RURAL TOURISM DESTINATION – CASE STUDY OF IVANJICA

Abstract

The purpose of the paper is to present a rural tourism destination and its tourist turnover, in the case study of Ivanjica municipality. Rural tourism is one of the leading tourism products in the global tourism market. Rural tourism destinations have become very prominent in many countries, including Serbia. Within these destinations there are various tourism elements such as traditional culture, archaeological and architectural heritage, gastronomy, recreation, history, sports, etc. Rural area is not just a village. Rural areas also refer to all settlements with no city status. The paper presents the statistical analysis results of tourist turnover in Ivanjica municipality from 2011 to 2018. The statistical analysis is based on data obtained from Tourist Organisation of Ivanjica. Based on analysis results, Discussion and Conclusions provide an overview of the current situation, as well as recommendations for future activities aimed at improving tourist turnover in this destination.

Downloads

Download data is not yet available.

References

1.Bakić, O., Nikolić, M., & Bakić, M. (1999). Osnove turizma sa osnovama ugostiteljstva, Čigoja, Beograd [In English: Bakic, O., Nikolic, M., and Bakic, M. (1999). Basics of tourism with the basics of catering, Čigoja, Belgrade].
2. Chandra, S., & Kumari, K. (2018). Forecasting foreign tourist arrivals in India using time series models, International Journal of Statistics and Applied Mathematics, 3(2), 338-342.
3. Čomić, Đ., & Kosar, Lj. (1996). Turizam u procesima globalizacije, Turizam, Novi Sad. [In English: Čomić, Đ., & Kosar, Lj. (1996). Tourism in the Processes of Globalization, Tourism, Novi Sad].
4. Đurčić, U. (2001). Moravički kraj, Turističko – poslovni vodič, Imanuel, Ivanjica. [In English: Đurčić, U. (2001). Moravian Region, Tourist and Business Guide, Imanuel, Ivanjica.].
5. Fodranová, I., Puškelová, M., Mrkvová, K., & Dudić, B. (2019). Incoming tour operators perspectives in a highly competitive environment-case of Slovakia. Hotel and Tourism Management, 7(1), 25-36.
6. Gajić, А. (2015). Different methodological approaches in defining rural and urban areas, Arhitektura i urbanizam, 41, 63-67. doi.10.5937/a-u0-9506, .
7. Hall, D., & Richards, G. (2002). Tourism and sustainable community development. London.
8. Leech, N., Barrett, K., &Morgan, G. (2005). SPSS for Intermediate Statistics: Use and Interpretation. Second Edition. New Jersey:Lawrence erlbaum associates, publishers.
9. Marković, S., Popović, I., & Ostojić, M. (2005). Seoski turizam – mogući pokretač razvoja brdskog – planinskog područja Moravičkog kraja, Novi Sad. . [In English: Markovic, S., Popovic, I., & Ostojic, M. (2005). Rural tourism - a possible driver for the development of mountainous area of Moravica region, Novi Sad].
10. Milićević, S., Podovac, M., & Čavlin, M. (2015). Resources for development of the Rača Municipality as a rural tourism destination. Economics of Agriculture, 62(3), 751-765.
11. ОECD Regional Typology. (2011). Directorate for Public Governance and Territorial Development. Retrieved from: https://www.oecd.org/cfe/regionalpolicy/OECD_regional_typology_Nov2012.pdf (May 20,2019).
12. Omerović, J. (2014). Turistički promet kao nezaobilazna komponenta razvoja turizma Tuzle, Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, Novi Sad, 43 (2) 174-184. . [In English: Omerovic, J. (2014). Tourism traffic as an indispensable component of Tuzla tourism development, Proceedings of the Department of Geography, Tourism and Hotel Management, Novi Sad, 43 (2), 174-184 ].
13. Ostojić, M., & Marković, S.(2015). Golijska jezera, Turistička organizacija opštine Ivanjica, Čačak. . [In English: Ostojic, M., & Markovic, S. (2015). Golija Lakes, Ivanjica Tourist Organization, Čačak ].
14. Ostojić, M., & Marković, S. (2011). Turistički vodič, Turistička organizacija opštine Ivanjica, Čačak. . [In English: Ostojic, M., & Markovic, S. (2011). Tourist guide, Ivanjica Tourist Organization, Čačak].
15. Ostojić, M. (2011). Ivanjica – turizam na selu, Turistička organizacija opštine Ivanjica, Čačak. . [In English: Ostojic, M. (2011). Ivanjica - rural tourism, Ivanjica Municipality Tourism Organization, Cacak].
16. Plavša, J., & Gajić-Ostojić, T. (2010). Karakteristike opšte turističke vrednosti i značaja Južnobanačkog okruga kao turističke zone u okviru Srbije, Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, Novi Sad, 39, 92-106., . [In English: Plavša, J., & Gajić-Ostojić, T. (2010). Characteristics of the general tourist value and importance of the South Banak District as a tourist zone within Serbia, Proceedings of the Department of Geography, Tourism and Hotel Management, Novi Sad, 39, 92-106 ].
17. Rules on the categorization of tourist sites (2015). Official Gazette of the Republic of Serbia, Nos. 24/2012, 31/2012 and iss.102 / 2015, Retrieved from: http://mtt.gov.rs/download/PRAVILNIK%20O%20KATEGORIZACIJI%20TURISTI%C4%8CKIH%20MESTA.pdf (May 18, 2019)
18. Štetić, S., Cvijanović, D., & Šimićević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije, Institut za ekonomiku poljoprivrede, Beograd. . [In English: Štetić, S., Cvijanović, D., & Šimićević, D. (2014). Special forms of tourism of the Danube Region of Serbia, Institute for Agricultural Economics, Belgrade].
19. Sharpley, R. (2002). Rural tourism and the challenge of tourism diversification: the case of Cyprus, Tourism Management, 23 (3), 233-244 /doi.org/10.1016/S0261-5177(01)00078-4
20. Sheskin, D. (2004). Handbook of Parametric and Nonparametric Statistical Procedures, 3rd edition. United States of America: Library of Congres.
21. Тодоровић, М., & Бјељац, Ж. (2009). Rural tourism in Serbia as a concept of development in undeveloped regions, Acta geographica Slovenica, 49-2, 453-473.
22. Tourist Organization of Ivanjica: https://ivatourism.org/sr/ (May 25, 2019).
23. Vujić, M., Đorđević, S., Lakićević, M. (2019). Service quality and customer satisfaction in the hotel industry in Serbia, Hotel and Tourism Management, 7 (1), 61-70. doi:10.5937/menhottur1901061V
Published
2019-09-30
How to Cite
SAGIĆ, Zorica; LAKIĆEVIĆ, Marija; DURKALIĆ, Danijela. ANALYSIS OF TOURIST TURNOVER IN A RURAL TOURISM DESTINATION – CASE STUDY OF IVANJICA. Economics of Agriculture, [S.l.], v. 66, n. 3, p. 835-850, sep. 2019. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/1603>. Date accessed: 20 nov. 2019. doi: https://doi.org/10.5937/ekoPolj1903835S.

Most read articles by the same author(s)