PREFERENCES OF CUSTOMERS AND IMPROVEMENT OF PRODUCTION AND SALES OF ORGANIC PRODUCTS IN SERBIA
DOI:
https://doi.org/10.5937/ekoPolj1901127DKeywords:
organic farming, internet, marketing, incentives to agricultureAbstract
Promotion and sale of organic products require particular approach to introduce customers about the branding, packaging and advantages in comparison to conventional products. The aim of work is investigation which are sources of promotion of organic products use customers and effects of sources on trade improvement. In this study conducted interviews of 400 of customers through the mail. The results showed differences among customers according to: sources of their information about traits of products and market place, and their behavior and decision for use of organic product. Women more often use electronic media, professional literature, while man use magazine as a source of information. Both gender, male and female used internet equally. Customers old between 21 and 40 years more often bought in supermarkets and specialized stores, while customers of age between 41 and 60 years more often bought directly on market from producers. Customers who have more than 60 years buy on the market from producers and the supermarket. This differences depends of gender, age, education, as well as place of residence of customers
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References
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31. Willer, H., & Lernoud, J. (2014). The World of Organic Argiculture. Statistics & Emerging Trends 2014. Research Institute of Organic Argiculture (FiBL) and International Federation of Organic Argiculture Movements (IFOAM), Frick
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2. Baudry, J., Péneau, S., Allès, B., Touvier, M., Hercberg, S., Galan, P., Amiot, M.J., Lairon, D., Méjean, C. & Kesse-Guyot, E. (2017). Food choice motives when purchasing in organic and conventional consumer clusters: focus on sustainable concerns (The NutriNet-Santé Cohort Study), Nutrients, 9 (2), 1-17.
3. Božić, M., & Vega Garcia, A. (2013). Organic agriculture in Austria. Journees Internationales du Marketing, 9, Marrakesh, Morocco, Conference paper.
4. Chang, H. H. (2017). Consumer socially sustainable consumption: the perspective toward corporate social responsibility, perceived value, and brand loyalty. Journal of Economics and Management, 13 (2), 167-191.
5. Chang, S.H. & Chang, C.W. (2017). The strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market. British Food Journal, 119(2)284-300.
6. Dumea, A-C. (2012). Factors Influencing Consumption of Organic Food in Romania. The USV Annals of Economics and Public Administration, 12, 107-113.
7. Food and Agriculture Organization of the United Nations, FAO / WHO. (1999). "Guidelines for the production, processing, labeling and marketing of organically produced foods", Codex Alimentarius Commission, FAO, p. 2, available at:
8. http://www.codexalimentarius.net/download/standards/360/CXG032e.pdf
9. Golijan, J. & Dimitrijević, B. (2018). Global organic food market. Acta Agriculturae Serbica, XXIII, 46, 125-140.
10. Grubor, A., Djokić, N. (2016). Organic food consumer profile in the Republic of Serbia. British Food Journal, 118 (1), 164-182.
11. Hsu, S.Y., Chang, C-C. & Lin, T.T. (2018). Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions. British Food Journal, doi.org/10.1108/BFJ-07-2017-0403
12. Kalentić, M., Stefanović, E., Simić, I., & Maerz, U. (2014). Organic Agriculture in Serbia 2014. National Organic Production Development Organization "Serbia Organica", Belgrade. [in Srbian: Kalentić, M., Stefanović, E., Simić, I., & Maerz, U. (2014). Organska poljoprivreda u Srbiji 2014].
13. Kovačević, D. (2011). Contemporary concepts of sustainable agriculture development. permanent seminar of the Academy of Engineering Sciences of Serbia (AINS) http://www.ains.rs/predavanja/Dusan%20Kovacevic%20predavanje%20AINS.pdf [in Serbian: Kovačević, D. (2011). Savremeni koncepti održivog razvoja poljoprivrede].
14. Law on Organic Production, (2010). The official Journal RS, No. 30/10,
15. Michelsen, J., Hamm, U., Wynen, E. & Roth, E. (1999). The European Market for Organic Products: Growth and Development. Organic Farming in Europe: Economics and Policy, 7, pp. 199, University of Hohenheim, Germany, Hohenheim.
16. Oljača, S. (2015). Control and certification in organic production in Serbia: project Improvement of organic agricultural production in Western Serbia through education of agricultural producers. Ministry of Agriculture and Environmental Protection, available at: http://arhiva.nara.ac.rs/handle/ [in Serbian: Oljača, S. (2015). Kontrola i sertifikacija u organskoj proizvodnji u Srbiji: projekat Unapređenje organske poljoprivredne proizvodnje u zapadnoj Srbiji putem edukacije poljoprivrednih proizvođača].
17. Paul, J., Modi, A. & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134.
18. Petrescu, A.G., Oncioiu, I. & Petrescu, M. (2017). Perception of Organic Food Consumption in Romania. Foods, 6, 42. doi:10.3390/foods6060042
19. Phillip, B., & Dipeolu, A. O. (2010). Willingness to pay for organic vegetables in Abeokuta, South West Nigeria. African Journal of Food, Agriculture, Nutrition and Development, Vol. 11, Nairobi.
20. Rosona, T. & Gebresenbet, G. (2018). Swedish Consumers Perception of Food Quality and Sustainability in Relation to Organic Food Production. Foods, 7, 54; doi:10.3390/foods7040054
21. Sarumathi, S. (2017). A study on consumers knowledge and willingness to pay for organic food products (in Pondicherry region). International Journal of Innovative Research in Management Studies (IJIRMS), 1(12), 35-40.
22. Schleenbecker, R., Hamm, U. (2013). Consumers perception of organic product characteristics. A review. Appetite, 71, 420-429.
23. Schmid, O., Hamm, U., Richter, T. & Dahlke, A. (2004). Organic Marketing Initiatives and Rural Development: A Guide to Successful Organic Marketing Initiatives. FiBL, p. 46. Frick.
24. Sharma, S., Shukla, R., Leua, A., Parmar, G., & Chaudhari, B. (2016). Consumers awareness and opinion regarding organic food products in south Gujarat. International Journal of Farm Sciences, 6(3), 206-215.
25. Simić, I. (2017). Organic Agriculture in Serbia At a Glance 2017. National Association Serbia Organica, Novi Sad. [ in Serbian: Simić, I. (2017). Organska poljoprivreda u Srbiji, ukratko 2017].
26. Sudarević, T., & Davčik, St.N. (2005). Labeling of Organic Agricultural Products in Serbia. Annals of the Faculty of Economics in Subotica, 14, 79-86. [in Serbian: Sudarević, T., & Davčik, St.N. (2005). Obeležavanje organskih poljoprivrednih proizvoda u Srbiji].
27. Sudarević, T., Salai, S., & Pupovac, Lj. (2011). Marketing Aspects of Supply of Organic Agricultural Products in Serbia and the Environment. Annals of the Faculty of Economics in Subotica, 47(26), 36-37. [in Serbian: Sudarević, T., Salai, S., & Pupovac, Lj. (2011). Marketing aspekti ponude organskih poljoprivrednih proizvoda u Srbiji i okruženju]
28. Topp-Becker, J. & Ellis, J.D. (2017). The role of sustainability reporting in the agrifood supply chain. Journal of Agriculture and Environmental Sciences, 6 (1), 17-29
29. Vlahović, B. & Puškarić, A., (2013). Organic agriculture - the chance for agribusiness, Novi Sad, Department of Economy, Novi Sad. [in Serbian: Vlahović, B., & Puškarić, A., (2013). Organska poljoprivreda-šansa za agrobiznis].
30. Vlahović, B., Tomić, D., & Popović V. (2010). Situation and Perspectives of Organic Agriculture Products. Proceedings, Fourth Forum on Organic Production, Selenča [in Serbian: Vlahović, B., Tomić, D., & Popović V. (2010). Stanje i perspektive potrošnje proizvoda organske poljoprivrede].
31. Willer, H., & Lernoud, J. (2014). The World of Organic Argiculture. Statistics & Emerging Trends 2014. Research Institute of Organic Argiculture (FiBL) and International Federation of Organic Argiculture Movements (IFOAM), Frick
32. Xie, B.;Wang, L., Yang, H., Wang, Y. & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in Eastern China. British Food Journal, 117, 1105–1121.
33. Zarić, V., & Mijajlović, J. (2014). Consumer attitudes towards organic products in Kraljevo municipality. [in Serbian: Zarić, V., & Mijajlović, J. (2014), Stavovi potrošača prema organskim proizvodina u opštini Kraljevo] Agroekonomika, 43(63-64), 136-144.
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Published
2019-03-25
How to Cite
Dašić, G., Radosavac, A., Knežević, D., & Đervida, R. (2019). PREFERENCES OF CUSTOMERS AND IMPROVEMENT OF PRODUCTION AND SALES OF ORGANIC PRODUCTS IN SERBIA. Economics of Agriculture, 66(1), 127–142. https://doi.org/10.5937/ekoPolj1901127D
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Original scientific papers
