BLUE OCEAN STRATEGY FOR ROMANIAN WINE MARKET
Keywords:
strategy, competitiveness, wine market, viticulture.Abstract
Is a long history of ferce competition between wine companies, fghting for a better market share, trying to differentiate itself from the rest of frms. In todays overcowed economy, competition results in the appereance of a red ocean, where rivals struggle to capture a return on increasingly limited. Try using new element introduced to provide an easy product to be consumed at any time and does not assume possession of specifc information, so the buying decision should be made easily. The new product will have a fresh taste, refreshing, slightly pungent, like champagne.
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References
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2. Arthur WB. (1996): Increasing returns and the new world of business. Harvard Business Review 1996;74:100–9.
3. Barney J. (1991): Firm resources and sustained competitive advantage, Journal of Management;17(1):99–120.
4. Hamel G. (1988): Opinion: strategy innovation and the quest for value, Sloan Management Review;39(2):7–14.
5. Hill WL. (1988): Differentiation versus low cost or differentiation and low cost, Academy of Management Review 1988;13:401–12.
6. Katz M, Shapiro C. (1994): Systems competition and network effects, Journal of Economic Perspectives; 8(2):93–115.
7. Kim WC, Mauborgne R. (2005): Blue ocean strategy, Cambridge, MA: Harvard Business School Press.
8. Manole V., Stoian Mirela, Ion Raluca Andreea (2011): Marketing ASE Publishing House, Bucharest.
9. Porter ME. (1996): What is strategy?, Harvard Business Review;74:61–78.
10. White RE. (1986): Generic business strategies, organizational context and performance: an empirical investigation. Strategic Management Journal;7:217–31.
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Published
2011-12-31
How to Cite
Manole, V., Boboc, D., & Raluca Lădaru, G. (2011). BLUE OCEAN STRATEGY FOR ROMANIAN WINE MARKET. Ekonomika Poljoprivrede, 58(1 Book 2), 305–310. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/782
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Section
Original scientific papers
