CONSUMERS ATTITUDES ON ORGANIC FOOD IN SERBIA AND CROATIA: A COMPARATIVE ANALYSIS
DOI:
https://doi.org/10.5937/ekoPolj1703049PKeywords:
organic food consumption, consumers attitude, decision making processAbstract
The aim of this study was to investigate the association between socio-demographic variable and attitudes of respondents from Serbia and Croatia towards organic food. Consumers around the world have a positive attitude towards organic food without particular differences between various socio-demographic variables. However, the level of organic food consumption is low - organic farming covers 1% of agricultural land. High price and low income of respondents represent the basic limiting factors. The economic factor is especially important for the markets of Serbia and Croatia. Also, a lack of information and trust in the organic production and organic certificates constitute part of the decision in purchase. Therefore, manufactures of organic products needs marketing activities to build a recognizable brand and develop trust among consumers. Also, consumers have shown a high degree of self-awareness in making decisions about the purchase of organic products, which makes brand communication at the point of sale very important.
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References
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25. Vehapi, S., Dolićanin, E. (2016): Agroeconomic, Consumers Behavior on Organic Food: Evidence from the Republic of Serbia, NDAEB, Year 63, No. 3, pp. 871-891, Beograd, Serbia, available at: http://bsaae.bg.ac.rs/images/Ekonomika%20kompletna/2016/EP%203%202016lq.pdf
26. Vlahović, B. Sojić, S. (2016): Istraživanje stavova potrošača o organskim poljoprivredno-pregrambenim proizvodima i njihovim brendovima, Agroekonomika, Vol. 45, No. 75, pp. 33-46, Poljoprivredni fakultet Univerzitet u Novom Sadu, Novi Sad, Serbia, available at: http://agroekonomika.rs/index.php/2-uncategorised/8-agroekonomika-br-72
27. Vlahović, B., Puškarić, A., Jeločnik, M., (2011): Consumer attitude to Organic Food Consumption in Serbia, Vol. 18, No. 1, pp. 45-52, Petroleum Gas University of Ploiesti Bulletin, Ploiesti, Romania, available at: http://www.upg-bulletin-se.ro/archive/2011-1/6.%20Vlahovic_Puskaric_Jelocnik.pdf
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29. Willer, H., Lernoud, J. (Eds.) (2014): The World of Organic Agriculture: Statistics and Emerging Trends 2014, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://orgprints.org/25172/1/willer-lernoud-2014-world-oforganic.pdf
30. Willer, H., Lernoud, J. (Eds.) (2015): The World of Organic Agriculture: Statistics and Emerging Trends 2015, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://www.fbl.org/en/media/media-archive/media-release/article/growth-continues-global-organic-market-at-72-billion-us-dollars-with-43-million-hectares-of-organic.html
31. Willer, H., Lernoud, J. (Eds.) (2017): The World of Organic Agriculture: Statistics and Emerging Trends 2017, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://www.organic-world.net/yearbook/yearbook-2017/keydata.html
2. Aryal, P., Chaudhary, P., Pandit, S., Sharma, G. (2009): Consumers willingness to pay for organic products: a case from Kathmandu valley, Journal of Agriculture and Environment, Vol. 10, pp. 15-26, Government of Nepal, Ministry of Agricultural Development, Food Security and Environmental Division, Kathmandu, Nepal, available at: http://www.nepjol.info/index.php/AEJ/issue/view/163
3. Brčić-Stipčević, V., Petljak, K., Guszak, I. (2011): Empirical research of attitudes towards organic food among Croatian consumers, Entrepreneurship and Macroeconomic Management: Refl ections on the World in Turmoil, March 24-4. Vol. 2, 2011, pp. 1376-1405, Pula, Croatia
5. Brčić-Stipčević (2011): Research in organc food purchase in Croatia, Tržište, Vol. XXIII, No. 2, pp. 189-207, Zagreb, Croatia, available at: https://www.google.rs/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwitoOLDxPnUAhXkDZoKHbkRAQ4QFggyMAI&url=http%3A%2F%2Fhrcak.srce.hr%2Ffle%2F117265&usg=AFQjCNExyt0XWAqxwxoyCKaLzcvpvUi-VA
6. Cooley, R. et al (Eds.) (2012): New England Tree Fruit Management Guide, Cornell University, Ithaca., USA, available at: https://ag.umass.edu/fruit/2012-new-englandtree-fruit-management-guide 7. Farah Ayuni Shafe, Denise Renni, (2009): Consumer Perceptions towards Organic Food, 14-15 November 2009, Procedia - Social and Behavioral Sciences, pp. 360-367, Universiti Teknologi MARA, Selangor, Malaysia, available at: http://ac.els-cdn.com/S1877042812031308/1-s2.0-S1877042812031308-main.pdf?_tid=3d200698-630d-11e7-b53d-00000aacb35f&acdnat=1499429597_da60f210c4f21da3d7b629c0a54eec40
8. Golijanin J. (2016):Motives affecting purchasing organic food products, Agroeconomic, Vol. 45. No. 72, pp. 73-81, Poljoprivredni fakultet Univerziteta u Novom Sadu, Novi Sad, Serbia, available at: http://agroekonomika.rs/index.php/2-uncategorised/8-agroekonomika-br-72
9. Gifford, K., Bernard, J., (2010): The effect of information on consumers willingness to pay for natural and organic chicken, International Journal of Consumer Studies, Vol. 34, No. 6, pp. 619-626, John Wiley & Sons Ltd, New York, USA, available at: http://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00870.x/pdf
10. Heinze, K., (2016): European organic market grew to more than 26 billion euros in 2014, Organic-Market.Info, available at: http://organic-market.info/news-in-briefand-reports-article/european-organic-market-grew-to-more-than-26-billion-eurosin-2014.html
11. Jensen, D., Denver, S., Zanoli, R. (2011): Actual and potential development of consumer demand on the organic food market in Europe, Vol. 58, No. 3, pp. 79-84, NJAS-Wageningen Journal of Life Sciences, Elsevier, Amsterdam, Holland
12. Ilić I., (2016): Analysis of consumption of organic products in Nišava district, Ekomonika, Vol. 62, No. 2., pp. 167-178, Društvo ekonomista Niš, Niš, Serbia, available at: http://www.ekonomika.org.rs/sr/PDF/ekonomika/2016/Ekonomika-2016-2.pdf
13. Kalentić, M., Stefanović, E., SimićI., Мarz, U. (2015):Organska poljoprivreda u Srbiji 2014, Nacionalna asocijacija za organsku proizvodnju Serbia Organica, Belgrade, Serbia, available at:http://www.kombeg.org.rs/Slike/CeTranIRazvojTehnologija/2015/jun/Organska%20 poljoprivreda%20u%20Srbiji%202014.pdf
14. Kranjac , M., Vapa-Tankosić, J., Knežević, M. (2017): Profle of Organic Food Consumers, Economics of Agriculture, Year 64, No. 2, pp. 497-514, NDAEB, Beograd, Serbia, available at: http://bsaae.bg.ac.rs/images/Ekonomika%20kompletna/2017/EP%202%202017%20lq.pdf
15. Lockie, S., Halpin, D., Gordon, R. (2006): Understanding the market for organic food. In: Kristiansen, P., Taji, A., Reganold, J., editors. Organic Agriculture – A Global Perspective. 1st edition, pp. 245-259, Cabi Publishing, Wallingford, Great Britain
16. March, U., Kalentić, M., Stefanović, E., Simić, I. (2013): Organska poljoprivreda 17. u Srbiji 2013, Nacionalna asocijacija za organsku proizvodnju Serbia Organica, Beograd, Serbia, available at: http://www.serbiaorganica.info/wp-content/uploads/2013/01/OPS_FINAL_srb.pdf
18. Mitić, S., Gligorijević, M. (2012): Globalni izazovi i perspective marketinga proizvoda zdrave hrane, Marketing, Vol. 43, No. 3, pp. 205-218, SeMA – Srpsko udruženje za Marketing Ekonomski fakultet u Beogradu, Beograd, Serbia, available at: http://www.sema.rs/repository/download/marketing-vol-43-no-3.pdf
19. Mirecki, N., Wehinger, T & Jaklič, M. (2011): Priručnik za organsku proizvodnju, Biotehnički fakultet Podgorica, Podgorica, Montenegro
20. Roitner-Schobesberger, B. et al, (2008): Consumer perceptions of organic foods in Bangkok, Thailand, Food Policy, Vol. 33, No. 2, pp. 112-121, Elsevier, Amsterdam, Holland, available at: https://www.researchgate.net/publication/4793648_Consumer_Perceptions_of_Organic_Foods_in_Bangkok_Thailand
21. Simić, I. (2016): Organic Agriculture in Serbia at Glance, National Association Serbia Organica, Beograd, Serbia, available at: http://www.tehnologijahrane.com/wpcontent/uploads/2016/11/Organic-Agriculture-in-Serbia-At-a-glance-2017.pdf
22. Sylwia Żakowska Biemans, (2011): Polish consumer food choices and beliefs about organic food, Vol. 113, No. 1, pp.122-137, Emerald Publishing Limited, Great Britain 23. Renko, S., Bošnjak, K., (2009): Aktualno stanje i perspektive budućeg razvoja tržišta ekološke hrane u Hrvatskoj, Ekonomski pregled, Vol. 60, No. 7-8, pp. 369-375, Hrvatsko društvo ekonomista, Zagreb, Croatia, available at: http://hrcak.srce.hr/40483
24. Vehapi. S. (2015):Istraživanje motiva potrošača koji utiču na kupovinu organske hrane u Srbiji, Ekonomske teme, Vol. 53, No.1, pp. 105-12, Centar za izdavačku delatnost Ekonomskog fakulteta u Nišu, Niš, Serbia, available at: http://www.economic-themes.com/pdf/et20151_07.pdf
25. Vehapi, S., Dolićanin, E. (2016): Agroeconomic, Consumers Behavior on Organic Food: Evidence from the Republic of Serbia, NDAEB, Year 63, No. 3, pp. 871-891, Beograd, Serbia, available at: http://bsaae.bg.ac.rs/images/Ekonomika%20kompletna/2016/EP%203%202016lq.pdf
26. Vlahović, B. Sojić, S. (2016): Istraživanje stavova potrošača o organskim poljoprivredno-pregrambenim proizvodima i njihovim brendovima, Agroekonomika, Vol. 45, No. 75, pp. 33-46, Poljoprivredni fakultet Univerzitet u Novom Sadu, Novi Sad, Serbia, available at: http://agroekonomika.rs/index.php/2-uncategorised/8-agroekonomika-br-72
27. Vlahović, B., Puškarić, A., Jeločnik, M., (2011): Consumer attitude to Organic Food Consumption in Serbia, Vol. 18, No. 1, pp. 45-52, Petroleum Gas University of Ploiesti Bulletin, Ploiesti, Romania, available at: http://www.upg-bulletin-se.ro/archive/2011-1/6.%20Vlahovic_Puskaric_Jelocnik.pdf
28. Willer, H., Lernoud, J., Kikher, L., (Eds.) (2013): The World of Organic Agriculture: Statistics and Emerging Trends 2013, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://orgprints.org/26322/1/1606-organicworld-2013.pdf
29. Willer, H., Lernoud, J. (Eds.) (2014): The World of Organic Agriculture: Statistics and Emerging Trends 2014, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://orgprints.org/25172/1/willer-lernoud-2014-world-oforganic.pdf
30. Willer, H., Lernoud, J. (Eds.) (2015): The World of Organic Agriculture: Statistics and Emerging Trends 2015, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://www.fbl.org/en/media/media-archive/media-release/article/growth-continues-global-organic-market-at-72-billion-us-dollars-with-43-million-hectares-of-organic.html
31. Willer, H., Lernoud, J. (Eds.) (2017): The World of Organic Agriculture: Statistics and Emerging Trends 2017, Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn, Germany, available at: http://www.organic-world.net/yearbook/yearbook-2017/keydata.html
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Published
2017-09-30
How to Cite
Perić, N., Vasić-Nikčević, A., & Vujić, N. (2017). CONSUMERS ATTITUDES ON ORGANIC FOOD IN SERBIA AND CROATIA: A COMPARATIVE ANALYSIS. Ekonomika Poljoprivrede, 64(3), 1049–1064. https://doi.org/10.5937/ekoPolj1703049P
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