DEVELOPMENT OF SREMSKI KARLOVCI WINE TOURISM AND INTEGRATION IN THE REGIONAL TOURISM OFFER
DOI:
https://doi.org/10.5937/ekoPolj1501229SKeywords:
wine tourism, integration, diversification, tourist productAbstract
Integration and globalisation processes are unavoidable in all fields of business economy, including tourism. Potential success of wine tourism in Sremski Karlovci should be based on diversification of products that entails an influx of tourism and winemaking into other fields of economy. During the development of wine tourism offer, it would be advisable to consult the experiences of the developed wine region and to use their models, which is done in this paper, via benchmark analysis of offers of Sremski Karlovci wineries with those of the Ontario region (Canada) and the place of Villány (Hungary). The goal of this paper is to establish the possible directions of development of the integral product of wine tourism of Sremski Karlovci as a prerequisite for integration into the regional tourism offer. The research indicates that wine tourism offer of Sremski Karlovci is underdeveloped. A large number of product diversification fields are not recognised. The future development of Sremski Karlovci wineries should be based on conquering of those very fields. Such a tourism product could more easily be integrated into the regional wine tourism offer.
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References
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4. Deđanski, S., Puzić, G. (2010): Menadžment razvoja vinskog turizma u Srbiji kao osnova razvoja lokalnih zajednica, Ekonomika poljoprivrede, vol. 57, no. 3, pp. 463-473, IEP Beograd, Srbija.
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7. Hungarian Wine House (2014): Hungarian Wine House, available at: www.hungarianwinehouse.co.uk
8. Janković, D. (2012): Vinski put Sremskih Karlovaca, available at: www.apartmanisrbija.blogspot.com/2012/12/vinski-put-sremskih-karlovaca.html
9. Jones, M., Singh, N., Hsiung, Y. (2013): Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective, doi: 10.1002/jtr.1984, International Journal of Tourism Research, John Wiley & Sons, Ltd.
10.Kesar, O., Ferjanić, D. (2010): Ključni aspekti uspjeha u upravljanju razvojem enoflskog turizma u uvjetima svjetske gospodarske krize - slučaj Hrvatske, Acta Turistica, vol. 22, no. 1, pp. 99-131, Ekonomski fakultet, Zagreb, Hrvatska.
11.Kislenko, D. (2007): Renovated winery takes pleasure in its village look, The Hamilton Spectator, no. 14, Hamilton, Ontario, Canada.
12.Koncul, N. (2004): Položaj turizma u globalnim i europskim integracijskim procesima, Naše more, vol. 51, no. 5-6, pp. 206-213, Sveučilište u Dubrovniku, Dubrovnik, Hrvatska.
13. Laposa, J. (2001): Villány, the Jewel of Wine Regions, Villány Város Önkormányzata, Villány.
14.Maksimović, M. (2013): Bermet – vino pomirenja, available at: www.bottlecontent.com/sr/wineblog/itemlist/user/591-mirjanamaksimovic
15.Mancino, A., Presti, O. L. (2012): Wine tourism: a business opportunity for winemaker, International Journal of Business and Globalisation, vol. 8, no. 1, pp. 153–169, doi: 10.1504/IJBG.2012.043977, available at: www.inderscience.com/info/inarticle.php?artid=43977
16.Mikel, D. R. (2008): Ontario Small Business Beat, Ministry of Small Business and Entrepreneurship, Communications and Public Affairs Branch, Toronto, Canada.
17.Milenković, S. (2004): Menadžment proizvoda turističke destinacije, Ekonomski fakultet Kragujevac, Kragujevac, Srbija.
18.Novović, M. (2008): Upravljanje kvalitetom integralnog turističkog proizvoda Moravičkog okruga, SymOrg 2008, FON, Beograd, Srbija.
19.Ohmae, K. (2007): Nova globalna pozornica - Izazovi i prilike u svetu bez granica, Mate, Zagreb, Hrvatska.
20.Pavlić, I. (2004): Suvremene tendencije u razvoju svjetskog turizma i globalizacijski procesi, Naše more, vol. 51 no. 5-6, pp. 214-226, Sveučilište u Dubrovniku, Dubrovnik, Hrvatska.
21.Pivac, T. (2012): Vinski turizam Vojvodine, PMF, Univerzitet u Novom Sadu, Novi Sad, Srbija.
22.Pivac, T., Romelić, J., Košić, K. (2009): Ocena potencijala za razvoj vinskog turizma u Vojvodini, Zbornik radova - Geografski fakultet Univerziteta u Beogradu, Geografski fakultet, Univerzitet u Beogradu, Beograd, Srbija, pp. 215-228.
23.Rakita, B. (2008): Međunarodni marketing, Ekonomski fakultet, CID, Beograd, Srbija.
24.Rimerman, F., Eyler, R. (2013): The Economic Impact of the Wine and Grape Industry in Canada 2011 - Canadas Wine Economy - Ripe, Robust, Remarkable, The Wine Business Center, St. Helena, California, USA.
25.Škrbić, I. (2010): Vinski turizam kao faktor razvoja ponude vinarija, master teza, Fakultet za sport i turizam, Novi Sad, Srbija.
26.Škrbić, I., Milisavljević, S., Milošević, S. (2010): Turistička industrija i kvalitet, International Journal Total Quality Management & Excellence, vol. 38, no. 4, pp. 59-62, JUSK, Beograd, Srbija.
27.Thach, L. (2007): Trends in Wine Tourism, Wine Business Monthly, available at: www.winebusiness.com/wbm/?go=getArticle&dataId=50125
28.UNWTO (1998): Tourism 2020 Vision, UNWTO, Madrid, Spain.
29.Villány-Siklós Wine Route Association (2014): The Villány Wine Region, Villány, Hungary, available at: http://villanyiborvidek.hu/
30.Visit Budapest Travel (n.a): Villány Wine Region, Budapest, Hungary, available at: http://visitbudapest.travel/wine-regions/villany-wine-region/
31.Vojković, G., Miljanović, D., Devedžić, M. (2005): Neki aspekti interakcije lokalnoglobalno u turizmu, Glasnik srpskog geografskog društva, vol. 85, no. 1, pp. 227- 234, Srpsko geografsko društvo, Beograd, Srbija.
32.Wine Country Ontario (2014): Wine Country Ontario, available at: www.winecountryontario.ca
33.Zamora, J., Bravo, M. (2005): Wine, product differentiation and tourism: exploring the case of Chile and the maule region, Revista Universum, vol. 2, no. 20, pp. 298-315, available at: http://dx.doi.org/10.4067/S0718-23762005000200016
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Published
2015-01-31
How to Cite
Škrbić, I., Jegdić, V., Milošević, S., & Tomka, D. (2015). DEVELOPMENT OF SREMSKI KARLOVCI WINE TOURISM AND INTEGRATION IN THE REGIONAL TOURISM OFFER. Ekonomika Poljoprivrede, 62(1), 229–244. https://doi.org/10.5937/ekoPolj1501229S
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Review articles
