THE ROLE OF COMMUNICATION MANAGEMENT IN THE DEVELOPMENT OF RURAL AREAS

Dejan  Dašić; Biljana  Vitković; Krstan  Borojević

doi:10.59267/ekoPolj24041421D

Authors

Dejan Dašić Information Technology School, Savski nasip 7; Faculty of Sport, University Union “Nikola Tesla” Narodnih heroja 30/1, 11000 Belgrade, Serbia https://orcid.org/0000-0002-8245-1117
Biljana Vitković Faculty of Sport, University ’’Union – Nikola Tesla’’, Narodnih heroja 30, 11000 Belgrade, Serbia https://orcid.org/0000-0001-5312-0979
Krstan Borojević Independent University Banja Luka, Faculty of Security and Protection, Braće Podgornika 8, 78000 Banja Luka, Bosnia and Herzegovina https://orcid.org/0000-0002-9255-1277

DOI:

https://doi.org/10.59267/ekoPolj24041421D

Keywords:

communication management, rural development, sustainable tourism, digital media, social networks, local community

Abstract

The role of communication management in the development of rural areas is becoming increasingly significant for achieving sustainable social and economic growth in these communities. Effective communication and information management are key factors in connecting local actors, fostering collaboration among organizations, and promoting rural areas as attractive destinations for tourism and investment. Through the analysis of best practice examples, this paper explores the strategies and tools of communication management that contribute to enhancing the quality of life in rural areas. Special emphasis is placed on digital media and social networks as channels for promoting local products and traditions, facilitating easier connections with broader audiences and markets. The aim of the paper is to highlight the importance of a planned and tailored approach to communication that can contribute to the long-term development and sustainability of rural communities.

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