THE EFFECT OF A COUNTRY NAME ON CONSUMERS’ PERCEPTION AND ASSESSMENT OF AGRICULTURAL PRODUCTS WITH PROTECTED DESIGNATION OF ORIGIN

Sandra Rakić; Marina Bugarčić; Bojana Drašković

doi:10.5937/ekoPolj2204177R

Authors

Sandra Rakić Union - Nikola Tesla University, Belgrade, Serbia
Marina Bugarčić Union - Nikola Tesla University, Belgrade, Serbia
Bojana Drašković Union - Nikola Tesla University, Belgrade, Serbia

DOI:

https://doi.org/10.5937/ekoPolj2204177R

Keywords:

аgriculture, agricultural products, protected designation of origin, national brand

Abstract

The aim of the paper was to show that Serbia has favorable natural conditions (land and climate) for diverse agricultural production (plant- and animal-based), experienced manufacturers, experts and scientists, as well as world-famous selections of numerous plant cultures. Serbia’s major agricultural products are corn, wheat (ﬂour), sunﬂower (oil and pellets), sugar beet (sugar), soybean (oil and protein products), potatoes, raspberries, apples, plums, sour cherries, grapes, pork, beef and poultry, as well as milk.

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