CONSUMER ATTITUDES AND HABITS ABOUT PRODUCTS WITH GEOGRAPHICAL INDICATION IN SERBIA

Miloš Ćirić; Ivana  Ćirić; Tatjana Pivac; Snežana  Besermenji

doi:10.59267/ekoPolj230181C

Authors

Miloš Ćirić Academy of Vocational Studies Belgrade, Department of Hotel Management School, Belgrade, Serbia https://orcid.org/0000-0003-4182-448X
Ivana Ćirić High School of Tourism New Belgrade, Belgrade, Serbia https://orcid.org/0000-0002-4758-5160
Tatjana Pivac Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia https://orcid.org/0000-0002-1660-1295
Snežana Besermenji Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia

DOI:

https://doi.org/10.59267/ekoPolj230181C

Keywords:

GI, attitudes, habits, consumers, Serbia

Abstract

To market products with geographical indications in the best possible way, it is necessary to examine the attitudes and habits of consumers. The subject of this paper is a survey on habits and attitudes of consumers about products with GI in Serbia. The aim of this paper is to examine the level of familiarity, attitudes, and habits of consumers, as well as to determine the knowledge and interest in these products. Citizens of Serbia participated in the research (n = 399). The methodology is based on a questionnaire that obtained the data that were processed via t-test statistical methods for independent samples, one-factor analysis of variance, the χ² test, and Pearson’s correlation coefficient. Based on the conducted research, it can be stated that about 70% of respondents are willing to pay a higher price for these products.

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Author Biographies

Miloš Ćirić, Academy of Vocational Studies Belgrade, Department of Hotel Management School, Belgrade, Serbia

Ivana Ćirić, High School of Tourism New Belgrade, Belgrade, Serbia

Tatjana Pivac, Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia

Snežana Besermenji , Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia

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