FACTORS INFLUENCING STUDENTS CHOICE OF FAST FOOD RESTAURANTS

Authors

  • Ivana Bleši?, PhD University of Novi Sad, Faculty of Sciences Department of Geography, Tourism and Hotel Management, Novi Sad
  • Jovanka Popov-Ralji?, PhD University of Novi Sad, Faculty of Sciences Department of Geography, Tourism and Hotel Management, Novi Sad
  • Tatjana Pivac, PhD University of Novi Sad, Faculty of Sciences Department of Geography, Tourism and Hotel Management, Novi Sad
  • Milan Ivkov, PhD University of Novi Sad, Faculty of Sciences Department of Geography, Tourism and Hotel Management, Novi Sad

DOI:

https://doi.org/10.5937/ekoPolj1801257B

Keywords:

fast food restaurants, consumer behavior, students

Abstract

The global expansion of fast food consumption habits and the consequent change in the competitive environment led to greater market research and the targeting of consumer groups. On the other hand, the growth of the market and the increase in the number of fast food restaurants have encouraged consumers to pay more attention to the products they consume, that is, have influenced their interest in the diversity of factors that are decisive when choosing a restaurant. This study investingates factors influencing students choice of fast food restaurants. The study was conducted at University of Novi Sad. The results show that the most important influences on this choice are Food Quality, Nearness and Accessibility and Hygienic factors, primarily cleanliness of the restaurant, kitchen, and service personnel. Differences in fast food choice factors were found regarding the gender of respondents.

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Published

2018-01-20

How to Cite

Blešić, I., Popov-Raljić, J., Pivac, T., & Ivkov, M. (2018). FACTORS INFLUENCING STUDENTS CHOICE OF FAST FOOD RESTAURANTS. Ekonomika Poljoprivrede, 65(1), 257–268. https://doi.org/10.5937/ekoPolj1801257B

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Section

Original scientific papers

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