THE ROLE OF THE MEDIA IN THE AFFIRMATION OF THE CULTURE OF FOOD SAFETY
DOI:
https://doi.org/10.5937/ekoPolj2002609BKeywords:
Food safety, food contamination, foodborne diseases, food safety culture, mass mediaAbstract
Abraham Maslows theory is one of the best-known and oft-cited theories in the West. It is known as a theory of the hierarchy of needs. By this theory, human needs are hierarchically organized in five levels. The hierarchy is depicted as a pyramid, with the largest, most basic needs at the bottom, and the highest needs, such as self-actualization on top. It is understood that physiological needs are at the first level, such as needs for air, water, food... The physiological needs of an organism are basic human needs, and their fulfillment is a basic precondition followed by the needs of a higher order. Healthy life habits such as a good diet contribute to physical, mental, and emotional health. Their influence can be far-reaching, regardless of age, gender, or physical capabilities. Education accompanied by a steady application of current dietary knowledge allows us to consciously influence life processes in our organism. Mass media has to take the leading role in the promotion of food safety culture, while not considering only technical questions.
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References
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2. Bjelajac, Ž., Dukić-Mijatović, M., Dragojlović, J. (2017), Food safety as one of the main preoccupations of a modern man, Economics of Agriculture, 64 (1), 191-204
3. Bjelajac, Ž., Dukić-Mijatović, M., Vojinović, Ž. (2017), Protection of land in the Republic of Serbia and ecological security with regard to strategic and legal frameworks, Economics of Agriculture, 64 (4), 1703-1721
4. Bjelajac Z., Pocuca M., Dukic-Mijatovic M. (2013), Uranium and Dioxin Consequences of Bombing of Yugoslavia in 1999 and Its Impact on the Ecosystem and Human Health, Journal of Environmental Protection and Ecology, 14 (2), 480-492
5. Centers for Disease Control and Prevention, Adult Obesity Facts (2020), https://www.cdc.gov/obesity/data/adult.html, (May 7th, 2020)
6. Finkelstein, E., Trogdon, J., Cohen, J., Dietz, W. (2009) Annual Medical Spending Attributable to Obesity: Payer- and Service-Specific Estimates, Health Affairs, 28 (S.1), 822-831, https://doi.org/10.1377/hlthaff.28.5.w822
7. Griffith, C., Price, P. (1994) The Mass Media and Food Hygiene Education, British Food Journal, 96 (9), 16-21
8. Gunter, B. (2016) Food Advertising – Nature, Impact and Regulation, Palgrave McMillan, Cham
9. HM Revenue & Customs, Soft Drinks Industry Levy, 2016, https://www.gov.uk/government/publications/soft-drinks-industry-levy/soft-drinks-industry-levy, (May 9th, 2020)
10. Institut za javno zdravlje Srbije, Izveštaj o zdravstvenoj ispravnosti namirnica i flaširanih voda u Republici Srbiji u 2018 (2019), Institut za javno zdravlje Srbije [in English: Institute for Public Health of Serbia, The report on Health Safety of Food and Bottled Water in Republic of Serbia for 2018] http://www.batut.org.rs/download/izvestaji/Godisnji%20izvestaj%20namirnice%20i%20flasirane%20vode%202018.pdf, (May 5th, 2020)
11. Jensen, M. D., Ryan, D. H., Apovian, C. M., Ard, J. D., Comuzzie, A. G., Donato, K. A., Hu, F. B., Hubbard, V. S., Jakicic, J. M., Kushner, R. F., Loria, C. M., Millen, B. E., Nonas, C. A., Pi-Sunyer, F. X., Stevens, J., Stevens, V. J., Wadden, T. A., Wolfe, B.M., Yanovski, S.Z. (2013) AHA/ACC/TOS guideline for the management of overweight and obesity in adults: a report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines and The Obesity Society. Circulation, 129 (suppl.2), S102–S138, https://doi.org/10.1161/01.cir.0000437739.71477.ee
12. Jugović, Z., Pecarski, D., Jordović, B., Bugunović, M. (2017) Bezbednost hrane, Bezbednost hrane i zdravlje, 1. konferencija sa međunarodnim učešćem – Zbornik radova, Visoka škola tehničkih strukovnih studija, Čačak, 7-14 [in English: Jugović, Z., Pecarski, D., Jordović, B., Bugunović, M. (2017) Food Safety, Food Safety and Health, 1st Conference with International Participation – Proceedings, Techical College Čačak, 7-14]
13. Kirk, M., Ford, L., Glass, K., Hall, G. (2014). Foodborne Illness, Australia, Circa 2000 and Circa 2010. Emerging Infectious Diseases, 20(11), 1857-1864. https://dx.doi.org/10.3201/eid2011.131315
14. Lorimer, R. (1998) Masovne komunikacije, Clio, Beograd [in English: Lorimer, R. (1998), Mass Communication, Clio, Belgrade]
15. Nvolve Group, The 8 Elements of Food Safety Culture, 2017, https://nvolvegroup.com/blog/the-8-elements-of-food-safety-culture/, (May 9th, 2020)
16. Maslow, A. H. (1943) A Theory of Human Motivation, Psychological Review, 50, 370-396
17. Počuča, M., Drašković, B. (2015) Altering the use of agricultural into construction land – practice and trends, Economics of Agriculture, 62 (2), 497-511
18. Rather, I., Yin, K. W., Paek, W. K., Lim, J. (2017) The Sources of Chemical Contaminants in Food and Their Health Implications, Frontiers in Pharmacology, 8, 830, https://doi.org/10.3389/fphar.2017.00830
19. Spyglass Intelligence, Top 12 US Consumer Magazine Publishers: Circulation and Advertising Revenue, 2017, , https://www.spyglassintel.com/visualization-of-circulation-revenue-for-the-top-12-us-consumer-magazine-publishers/, (May 10th, 2020)
20. World Health Organization, Estimating the Burden of Foodborne Diseases, 2015, https://www.who.int/activities/estimating-the-burden-of-foodborne-diseases, (May 9th, 2020)
21. Wright M., Leach P. (2013) Diagnosing And Improving Food Safety Culture In Food Businesses, Greenstreet Berman, Reading
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Published
2020-06-24
How to Cite
Bjelajac, Željko Đ., & Filipović, A. M. (2020). THE ROLE OF THE MEDIA IN THE AFFIRMATION OF THE CULTURE OF FOOD SAFETY. Ekonomika Poljoprivrede, 67(2), 609–622. https://doi.org/10.5937/ekoPolj2002609B
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Review articles
