THE INFLUENCE OF TEAMWORK AS AN INTERNAL MARKETING FACTOR ON THE QUALITY OF THE SERVICE OF INSURANCE COMPANIES: AN ANALYSIS IN THE REPUBLIC OF SERBIASS AGRICULTURAL SECTOR
DOI:
https://doi.org/10.5937/ekoPolj2001189PKeywords:
teamwork, market success, internal marketing, common goalAbstract
The subject matter of this paper is the analysis of the quality of the services and the sustainability of the
business operations of insurance companies in the agricultural sector in the Republic of Serbia, depending
on the teamwork concept. Teamwork belongs to the internal marketing factors in companies business doing.
Teams should have a common goal which the members may only achieve through joint work and a combination of the knowledge and abilities pertaining to different areas. Client satisfaction is a teamwork efficiency measure. Apart from a large number of satisfied users, a large number of new insurance programs innovated from year to year and offering its users an increasingly big range of possible types of insurance are also the indicators of the successful business doing of insurance companies in the agricultural sector. The research study was done on a suitable sample of 250 respondents, employed in 10 insurance companies.
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References
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2. Ahmed, P. K., Rafiq, M., & Saad, N. M. (2003). Internal marketing and the mediating role of organisational competencies. European Journal of Marketing, 37, ( 9), 1221 – 1241.
3. Agricultural insurance in Serbia, Retrieved from https://www.svijetosiguranja.eu/poljoprivredno-osiguranje-u-srbiji/ (October 2, 2019)
4. Berber, N., Slavić, A., Miletić, S., Simonović, Z., & Aleksić, M. (2019). A Survey on Relationship between Leadership Styles and Leadership Outcomes in the Banking Sector in Serbia. Acta Polytechnica Hungarica, 16(7), 167-184.
5. Bozovic, J., Saracevic, M., & Milošević, A. (2014). Insurance Distribution Channels in Serbia. Ekonomika, 60(4), 105-116.
6. Ćurčić, N., Piljan, I., & Simonović, Z. (2019). Marketing concept in insurance companies. Ekonomika, 65(3), 21-33.
7. Hadži Pešić, M.; Brajović Car, K.; Mitrović, (2012). M. Communication Model in the Approach to Personal Personal Adaptations; Personality and Educational Work; Faculty of Philosophy: Niš, Serbia, 108–116.
8. Katić, I., Knežević, T., Berber, N., Ivanišević, A., & Leber, M. (2019). The impact of stress on life, working, and management styles: How to make an organization healthier?. Sustainability, 11(15), 4026.
9. Krstić, M., & Radivojević, V. (2019). Behavioral economics: elements and application. Vojno delo, 6, 319-333.
10. Krstić, B., & Krstić, M. (2016). Rational Choice Theory and Social Research. Sociology, 58 (4), 598-611.
11. Kossek, E. E., Hammer, L. B., Kelly, E. L., & Moen, P. (2014). Designing work, family & health organizational change initiatives. Organizational dynamics, 43(1), 43-53.
12. Lunau, T., Wahrendorf, M., Müller, A., Wright, B., & Dragano, N. (2018). Do resources buffer the prospective association of psychosocial work stress with depression? Longitudinal evidence from ageing workers. Scandinavian journal of work, environment & health, 44(2), 183-191.
13. Malić, D. (2014). Successful team communication and types of teams (Doctoral dissertation, Polytechnic of Međimurje in Čakovec. Management of tourism and sport.).
14. NBS. (2019). Report for 2018. Insurance sector in the Republic of Serbia. Belgrade.
15. Ovčina, A. (2015). Organization and organizational change. Faculty of Management and Business Economics. Travnik.
16. Pavić, Ž. (2011) Ethics and business communications. University Singidunum. Belgrade.
17. Pavičić, G. (2012). Teams and teamwork. Faculty of Economics and Management. Doboj.
18. Petković, M.; Jovanović, M. (2012). Organizational behavior. Megatrend University of Applied Sciences. Belgrade.
19. Piljan, I.; Cogoljević, D.; Piljan, T. (2015). The role of insurance companies in the financial market. International Review, 1-2, 94-102.
20. Piljan I.; Piljan, T.; Cogoljević, D. (2016). The application of e-business in the distribution of insurance services. Trends in business. 4(2), 55-65.
21. Piljan, I.; Cogoljević, D.; Piljan, T. (2018). Insurance. Faculty of Business Economics and Entrepreneurship. Belgrade.
22. Poór, J., Slavić, A., & Berber, N. (2017). The challenges of HRM activities at MNC subsidiaries in CEE region: Based on CEEIRT 2015/16 research. Annals of the Faculty of Economics in Subotica, (38), 109-120.
23. Radivojević, A. (2011). Teams and teamwork in the organization. CCD. Belgrade.
24. Radukić, S., Petrović-Ranđelović, M., & Kostić, Z. (2019). Sustainabilitybased goals and and achieved results in Western Balkan countries. Economics of Sustainable Development, 3(1), 9-18.
25. Stepanov, S., Stepanov, N., & Vukotić, N. (2017). Quality management of hospitality services. Economics, 63(1), 83-96.
26. Vasić, M. (2014). Teams and teamwork. Institute of Dystrophy, Banja Luka.
27. Vojinović, Ž., Zelenović, V., & Savai, A. (2018). Investment unit-linked life insurance: Comparison of the Serbian and Hungarian markets. Annals of the Faculty of Economics in Subotica, (39), 171-185.
28. Ze, Y., Abbas, H., Hussain, T., & Jiao, H. (2018). Analyzing the differentiation strategies of big companies competing with each other.Strategic Management,23(3), 25-37.
29. Zubanov, V., Katić, I., Grubić Nešić, L., & Berber, N. (2017). The role of management teams in business success: Evidence from Serbia. Engineering economics, 28(1), 68-78
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Published
2020-03-26
How to Cite
Piljan, I., Simonovic, Z., & Ćurčić, N. (2020). THE INFLUENCE OF TEAMWORK AS AN INTERNAL MARKETING FACTOR ON THE QUALITY OF THE SERVICE OF INSURANCE COMPANIES: AN ANALYSIS IN THE REPUBLIC OF SERBIASS AGRICULTURAL SECTOR. Ekonomika Poljoprivrede, 67(1), 189–206. https://doi.org/10.5937/ekoPolj2001189P
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Original scientific papers
