CANNED: THE RISE AND FALL OF CONSUMER CONFIDENCE IN THE AMERICAN FOOD INDUSTRY, BY ANNA ZEIDE, A BOOK REVIEW

Abstract

The paper prepared in the form of a book review is a review of the book written by Anna Zeide, assistant professor of Professional Practice at Oklahoma State University, entitled: Canned: The Rise and Fall of Consumer Confidence in the American Food Industry, published in 2018. The book is a part of the California Studies in Food and Culture Series of the publisher University of California Press, and is the winner of the James Beard Award for Reference, History & Scholarship for the year 2019, which is delivered by the James Beard Foundation, which has been promoting the food industry in the United States of America for already 30 years now, through scientific-research work, the development of the industry itself, the development of female leadership and leadership in general, as well as through other programs (James Beard Foundation, 2019).