BY MARKETING TO COMPETITIVE ADVANTAGE

Authors

  • Biljana Veljkovic Faculty of Agronomy, Cacak
  • LЈubomir Bastajic Faculty of Agriculture, Belgrade
  • Svetislav Petrovic Faculty of Agronomy, Cacak
  • Milena Djuric Faculty of Agronomy, Cacak

Keywords:

market, marketing, product, competition

Abstract

Planning business goals and submitting business strategy directly dependence on organizations positions in relation to competitive firm, but also dependence a future consumers needs and tendency in demand. In the business systems it is very important to invest in developing marketing activities, and it is necessary to make profit. Establishing marketing strategy and applying marketing methods help as to take market position and as well to hold them at the same time achieving important advantage in relation to competition.

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References

1. Пол Фајфилд: Стратегије у маркетингу, Kлио, 2003.
2. Филип Котлер: Како креирати, овладати и доминирати тржиштем, ASEE books, 2004.
3. Филип Котлер: Маркетинг од А до З, ASEE books, 2004.
4. Дејан Радосављевић: Истраживања тржишта, Агенција - Нова знања, Београд, 2003.

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Published

2006-09-30

How to Cite

Veljkovic, B., Bastajic, L., Petrovic, S., & Djuric, M. (2006). BY MARKETING TO COMPETITIVE ADVANTAGE. Ekonomika Poljoprivrede, 53(3), 663–672. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/1446

Issue

Section

Original scientific papers