QUALITY OF THE AGRARIAN PRODUCTS IN THE INTERNATIONAL MARKETING MIX EXPORT-ORIENTATE COMPANY

Authors

  • Vesna Paraušić Institute of Agricultural Economics, Belgrade
  • Vladana Hamović Institute of Agricultural Economics, Belgrade
  • Milan R. Milanović Megatrend – Faculty of Menagement, Valjevo

Keywords:

quality, product, process, technology, marketing, competitiveness, vision

Abstract

Current trends in global economy and, primarily, the new concepts of sources of competitiveness (accentuation of knowledge, innovations, new technologies, high quality), changing of the consumers' map and increasing of the consumers' demand relating to the quality of products, prices and ways of buying – are all imposing numerous new challenges and limitations on the management of contemporary enterprises. With regards to the above-mentioned, the market position of the domestic agricultural producers is being changed, implicating the necessity to introduce changes, i.e. accept modern quality concepts in formulation of their business portfolios. Special accent in this work has been on strategies of improvement all dimension of quality products and process in agrarian sector, particular in the relations of the quality and technology and quality and marketing, i.e. vision of the company.

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References

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Published

2006-09-30

How to Cite

Paraušić, V., Hamović, V., & Milanović, M. R. (2006). QUALITY OF THE AGRARIAN PRODUCTS IN THE INTERNATIONAL MARKETING MIX EXPORT-ORIENTATE COMPANY. Ekonomika Poljoprivrede, 53(3). Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/1426

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Section

Original scientific papers

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