TRADITIONAL VALUES IN THE FUNCTION OF PROMOTION OF ŠUMADIJA AND POMORAVLJE AS RURAL TOURISM DESTINATIONS
DOI:
https://doi.org/10.5937/ekoPolj1702787MKeywords:
rural tourism, traditional values, brending, tourist destination, Šumadija and Pomoravlje.Abstract
Rural tourism and diversifcation of economic activities are now an integral part of sustainable development of rural areas and regions of Šumadija and Pomoravlje. Development of rural tourism improves the economic position and social activity of the population of rural areas. Šumadija and Pomoravlje region has signifcant natural and human resources for the development of rural tourism, which have not been adequately utilized. The preservation of authentic values of climate, especially of traditional crafts and gastronomy, can contribute to the development and recognition of the region as a new destination for rural tourism in Serbia. Traditional products due to their features, quality and heritage, can become a regional brand, and also promote the region as a unique destination of rural tourism. The aim of the paper is to explore the representation of traditional crafts, production of handicrafts and traditional cuisine in the region of Šumadija and Pomoravlje. The results of the research conducted point to a signifcant and under-utilized potential of traditional values in the development and promotion of the region as a rural tourism destination.
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References
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11. Kotler, Ph., Gertner, D. (2002): Country as a brand, product, beyond: A place marketing and brand management perspective. Journal of Brand Management, Vol. 9, No. 4-5, pp. 250-251, United Kingdom.
12. Liu, C.Z. (2002): A Study on Leisure Agriculture and Rural Development. The Journal of Rural Development Perspectives, Vol. 3, pp. 19-33, The Social Sciences and Humanities Research Council of Canada, Ottawa, Canada.
13. Mandaric, M. (2016): Strategijski brend menadžment (ISBN 978-86-89949-17- 9). Fakultet za hotelijerstvo i turizam u Vrnjackoj Banji, Univerzitet u Kragujevcu, Vrnjacka Banja.
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26. Sekulic, D., Mandaric, M., Milovanovic, V. (2016): Motivation of travelers for participation in wine tourism in Serbia. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 63, No. 4, pp. 1237-1253, Belgrade.
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30. Vukovic, P., Arsic, S., Cvijanovic, D. (2010): Konkurentnost ruralnih turističkih destinacija. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 57, No. 1, pp. 47-60, Belgrade.
31. Vukovic P., Cecic, N., Cvijanovic, D. (2007a): Održivi turistički razvoj ruralnih područja Srbije. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 54, No. 3, pp. 369-379, Beograd.
32. Vukovic P., Cecic, N., Cvijanovic, D. (2007b): Potencijali turističkog razvoja sela Glogonj. Ekonomika, Institute of Agricultural Economics, Vol. 53, No. 3-4, pp. 142- 150, Belgrade.
33. World Toursm Organization. (2004):Rural Tourism Europe: Experience, Development and Perspectives.
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Published
2017-06-30
How to Cite
Mandarić, M., Milicević, S., & Sekulić, D. (2017). TRADITIONAL VALUES IN THE FUNCTION OF PROMOTION OF ŠUMADIJA AND POMORAVLJE AS RURAL TOURISM DESTINATIONS. Ekonomika Poljoprivrede, 64(2), 787–803. https://doi.org/10.5937/ekoPolj1702787M
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