ECO MARKETING IN EXPORT FOOD

Authors

  • Svetlana Mihi?, PhD Faculty of Legal and Business Studies, Novi Sad
  • Milorad M. Drobac, PhD Faculty of Legal and Business Studies, Novi Sad
  • Milan Mihajlovi?, MSc Faculty of Economics, Niš

Keywords:

eco-marketing, export, food.

Abstract

In the developed world, the modern buyer is very aware of the backlog of environmental problems and all the consequences for the health and quality of life in general. Therefore, their responsibility, to be sure of eliminating all those who behave environmentally irresponsible. Eco-marketing, as well as conventional marketing, are elements of marketing mix, but extended and adapted to modern conditions. As a logical consequence there is distinct increase in demand for ecological food products (products and services) and support to companies whose activities fit the demands of citizens and legislators, when it comes to ecology. Eco-marketing is slowly cease to be desire, but becomes a need for products that their products are placed on discerning market. Thus, with the standard information on the composition and quality of product, and instructions for use and terms of use, the information appearing on the eligibility of certain eco products. Showing the importance of marketing and Serbian able to place eco products on the market of Europe is the essence of this paper.

Downloads

Download data is not yet available.

References

1. Andrew, C., (2001.), Marketing, Morality and the Natural Environment, Routledge, ISBN 0415213827
2. Angulo, F., Altekruse, S., (2000.), Evaluation of safe food-handling instructions on raw meat and polutry products, Journal of food protection ISSN 0149-6085 Weily Inc.,
3. Golušin, M., (2004.), Tržišne perspektive proizvodnje zdravstveno bezbedne hrane, Inženjerstvo zaštite životne sredine, Novi Sad, str. 27-28,
4. MacDonald, M., (1992.), Ten Barriers to Marketing Planing, The journal of business and industrial marketing, Vol.7, No.1,
5. Ottman, A., (1993.), Green Marketing, Challenges and opportunities for the New marketing age, NTC Business Books, Ilinois, US, ISBN 094423250,
6. Ristić, M., (2000.), Strategic positioning of retail enterpreuner ship in marketing chanel, Ekonomski anali, Beograd,
7. Roddick, A., (1992.), Body and soul business with ethics, Uitgeverij Contact, Amsterdam, Netherlands,
8. Urban, G., (1993.), Design and marketing of new products, Prentice Hall, Englewood Cliffs, New York,
9. Uzunović, R., (2002.), Proces integracije Jugoslavije u unutrašnje tržište Evropske Unije, Kvalitet, vol. 12, br. 1-2, Beograd,
10. Службени гласник Републике Србије бр. 135/04 (стр. 6),
11. Службени лист СЦГ бр.44/05 (стр. 6),

Downloads

Published

2010-03-31

How to Cite

Mihić, S., M. Drobac, M., & Mihajlović, M. (2010). ECO MARKETING IN EXPORT FOOD. Ekonomika Poljoprivrede, 57(1), 35–46. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/1143

Issue

Section

Original scientific papers

Similar Articles

You may also start an advanced similarity search for this article.