OPPORTUNITIES TO REVITALISE RURAL TOURISM THROUGH THE OPERATION OF AGRARIAN COOPERATIVES

  • Fillip Đoković, PhD Singidunum University, Faculty of Health, Legal and Business Studies
  • Radovan Pejanović, PhD University of Novi Sad, Agricultural Faculty, Novi Sad
  • Miloš Mojsilović, MA Ipsos Strategic Marketing
  • Jelena Đorđević Boljanović, PhD Singidunum University, Faculty of Business
  • Katarina Plećić, MA Singidunum University, Faculty of Health, Legal and Business Studies

Abstract

Agrarian cooperatives are still in a period of transition. Practice shows that it is necessary to reconsider the business activities performed in the sector. Under the 2015 Cooperatives Act, rural tourism was recognised as a business activity, but the legal move has had no practical implications. In order to identify opportunities for the revitalisation of rural tourism, a study has been carried out based on interviews with the general managers of agrarian cooperatives. Their views have been analysed to gauge their awareness of the effects of rural tourism on rural areas arising from the operation of cooperatives, and the potential of human resources to implement the consequent organisational changes. In addition, the potential of agrarian cooperatives has been explored in the context of external surroundings. The results of the research have shown that the general managers view positively the revitalisation of rural tourism as part of the operation of the cooperatives, and that they are aware of the favourable impacts of tourism on rural areas, but that incompetence of the staff in the cooperatives has been a main obstacle to such a development.

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Published
2017-09-30
How to Cite
ĐOKOVIĆ, Fillip et al. OPPORTUNITIES TO REVITALISE RURAL TOURISM THROUGH THE OPERATION OF AGRARIAN COOPERATIVES. Economics of Agriculture, [S.l.], v. 64, n. 3, p. 1115-1132, sep. 2017. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/77>. Date accessed: 19 apr. 2019. doi: https://doi.org/10.5937/ekoPolj1703115D.

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