CONSUMERS ATTITUDES ON ORGANIC FOOD IN SERBIA AND CROATIA: A COMPARATIVE ANALYSIS

  • Nenad Perić, PhD Metropolitan University, Belgrade
  • Andrijana Vasić-Nikčević, MSc Metropolitan University, Belgrade
  • Nenad Vujić, PhD Economics Institute, Belgrade

Abstract

The aim of this study was to investigate the association between socio-demographic variable and attitudes of respondents from Serbia and Croatia towards organic food. Consumers around the world have a positive attitude towards organic food without particular differences between various socio-demographic variables. However, the level of organic food consumption is low - organic farming covers 1% of agricultural land. High price and low income of respondents represent the basic limiting factors. The economic factor is especially important for the markets of Serbia and Croatia. Also, a lack of information and trust in the organic production and organic certificates constitute part of the decision in purchase. Therefore, manufactures of organic products needs marketing activities to build a recognizable brand and develop trust among consumers. Also, consumers have shown a high degree of self-awareness in making decisions about the purchase of organic products, which makes brand communication at the point of sale very important.

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References

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Published
2017-09-30
How to Cite
PERIĆ, Nenad; VASIĆ-NIKČEVIĆ, Andrijana; VUJIĆ, Nenad. CONSUMERS ATTITUDES ON ORGANIC FOOD IN SERBIA AND CROATIA: A COMPARATIVE ANALYSIS. Economics of Agriculture, [S.l.], v. 64, n. 3, p. 1049-1064, sep. 2017. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/73>. Date accessed: 13 nov. 2019. doi: https://doi.org/10.5937/ekoPolj1703049P.
Section
Original scientific papers

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