MEASURING AND ANALYSIS OF COMPETITION INTENSITY IN THE SUGAR MARKET IN SERBIA

  • Bojan Krstić, PhD University of Niš, Faculty of Economics
  • Vladimir Radivojević, PhD Head of Financial Services, Ministry of Defense of the Republic of Serbia, Serbian Armed Forces, Niš
  • Tanja Stanišić, PhD University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja

Abstract

Competition intensity is an important factor of social welfare in all market economies. The purpose of this paper is to establish a methodological framework for measuring and analyzing competition intensity in the sugar market in Serbia. There are several indicators of competition intensity that are used in market analysis. Results obtained by these indicators provide a good basis for objective, unbiased, and to some extent standardized reasoning and identifcation of anti-competitive behavior. The study is made by using descriptive statistics, comparative and correlation analysis. The results of the measurement of competition intensity in the sugar market in Serbia show signifcant problems in the process of establishing an effcient market economy in the Republic of Serbia. The paper is useful to the competition authority, providing signifcant fndings of competitive conditions in the sugar market in Serbia, but also to the researchers in the feld of market analysis, by providing them with an applicable methodological framework for measuring and analyzing competition intensity in the markets of other products in complex process industries.

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Published
2016-04-30
How to Cite
KRSTIĆ, Bojan; RADIVOJEVIĆ, Vladimir; STANIŠIĆ, Tanja. MEASURING AND ANALYSIS OF COMPETITION INTENSITY IN THE SUGAR MARKET IN SERBIA. Economics of Agriculture, [S.l.], v. 63, n. 2, p. 389-406, apr. 2016. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/222>. Date accessed: 16 nov. 2019. doi: https://doi.org/10.5937/ekoPolj1602389K.
Section
Original scientific papers