THE IMPACT OF COMPLEMENTARY MEDICINE ON SUSTAINABLE TOURISM DEVELOPMENT THROUGH EVENT AND NATURE-BASED TOURISM
The subject of this research is to look at the attitudes of spa tourists towards complementary medicine and the possibilities of its application within spa services. The aim of the research is to identify certain scientific results that can contribute to the creation of an adequate tourism product. In the research, a prospective study is used and it was done by applying a standardized questionnaire. Testing the correlation of the answers given was examined and shown by the Analysis The Pearson Correlation method. The obtained results confirmed the hypotheses: complementary medicine is a significant component of the sustainable development of health tourism in spa destinations in Serbia, and that the organization of an adequate complementary medicine tourism event can increase tourists’ motivation for visits and their significant relation to nature-based tourism, which would significantly affect on sustainable tourism development of spa tourism. The intensification of the growth of awareness among the respondents about the importance of complementary medicine in tourism planning and development is evident, and by providing socio-cultural, economic and environmental benefits, the basic postulates of sustainable tourism development are directly fulfilled.
2. Bello, F.G., Carr, N., & Lovelock, B. (2016). Community participation framework for protected area-based tourism planning. Tourism Planning & Development, 13(4), 469-485. doi:10.1080/21568316.2015.1136838
3. Bottero, M., Comino, E., Dell’Anna, F., Dominici, L., & Rosso, M. (2019). Strategic assessment and economic evaluation: the case study of Yanzhou Island (China). Sustainability, 11(4), 1076. https://doi.org/10.3390/su11041076
4. Connell, J. (2013). Contemporary medical tourism: Conceptualisation, culture and commodification. Tourism Management, 34, 1-13. https://doi.org/10.1016/j.tourman.2012.05.009
5. Cvijanović, D., Pantić, N., & Ignjatijević, S. (2019). Economic analysis of employment and GDP in EU countries. Ekonomija: teorija i praksa, 12(4), 11-23. https://doi.org/10.5937/etp1904011C
6. Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Ekonomika, 64(2), 43-54. https://doi.org/10.5937/ekonomika1802043C
7. Dimitrovski, D., & Todorović, A. (2015). Clustering wellness tourists in spa environment. Tourism Management Perspectives, 16, 259-265, https://doi.org/10.1016/j.tmp.2015.09.004
8. Doran, R., Hanss, D., & Larsen, S. (2017). Intentions to make sustainable tourism choices: do value orientations, time perspective, and efficacy beliefs explain individual differences? Scandinavian Journal of Hospitality and Tourism, 17(3), 223-238. doi:10.1080/15022250.2016.1179129
9. Dryglas, D. (2009). Product innovations in spa tourism. In: Association of Spa Municipalities RP (Ed.), Innovative development directions spa tourism and spa treatment (pp. 167-174). Krynica.
10. Đurađević, M. (2017). Karakteristike korisnika usluga wellness turizma Specijalne bolnice „Merkur“[in English: Characteristics of wellness tourism users in “Merkur” Specialised Hospital]. Hotel and Tourism Management, 5(1), 75-84.
11. Đurađević, M., & Dimitrovski, D. (2019). Quality analysis of event “Veseli Spust”: A consumer perspective. Marketing, 50(2), 135-142. https://doi.org/10.5937/markt1902135Q
12. Event Management Body of Knowledge (1999), Retrieved from www.embok.org (January 13, 2019).
13. Geneletti, D., Scolozzi, R., & Esmail, B.A. (2018). Assessing ecosystem services and biodiversity tradeoffs across agricultural landscapes in a mountain region. International Journal of Biodiversity Science, Ecosystem Services & Management, 14(1), 188-208. doi:10.1080/21513732.2018.1526214
14. Getz, D. & Page, S. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631, https://doi.org/10.1016/j.tourman.2015.03.007
15. Giampiccoli, A., Lee, S., & Nauright, J. (2015). Destination South Africa: Comparing global sports mega-events and recurring localised sports events in South Africa for tourism and economic development. Current Issues in Tourism, 18(3), 229-248, https://doi.org/10.1080/13683500.2013.787050
16. Golob, A., Lesjak, M., Fabjan, D., Jakulin, T., & Stamenković, I. (2015). Assessment of sustainability of sports events (Slovenia). Turizam, 19(2), 71-83, https://doi.org/10.5937/Turizam1502071G
17. Hadzik, A. (2009). Wellness tourism as an example of an innovative direction in spas. theory and practice. In: Association of Health Resorts of the Republic of Poland (Ed.). Innovative directions for the development of spa tourism and spa treatment (pp. 199-221). Krynica.
18. Health and wellness tourism in Poland. (2015). Report. Euromonitor International. 19. Joshi, A., Kale, S., Chandel, S., & Pal, D.K. (2015). Likert scale: explored and explained. British Journal of Applied Science & Technology, 7(4), 396-403. doi:10.9734/BJAST/2015/14975
20. Kim, M., Lee, C.K., Kim, J.S., Petrick, J.F. (2019). Wellness pursuit and slow life seeking behaviors: moderating role of festival attachment. Sustainability, 11(7), 2020. https://doi.org/10.3390/su11072020
21. Koskinen, V., & Wilska, T.A. (2019). Identifying and understanding spa tourists’ wellness attitudes. Scandinavian Journal of Hospitality and Tourism, 19(3), 259-277. https://doi.org/10.1080/15022250.2018.1467276
22. Kostić, M., Ratković, M., & Forlani, F. (2019). Eco-hotels as an example of environmental responsibility and innovation in savings in the hotel industry. Hotel and Tourism Management, 7(2), 47-56. https://doi.org/10.5937/menhottur1902047K
23. Manić, M. (2018). Marketing approach to specific forms of tourism in the context of revitalization of undeveloped areas in eastern Serbia. Marketing, 49(4), 299-310, https://doi.org/10.5937/markt1804299M
24. Page, S.J., Hartwell, H., Johns, N., Fyall, A., Ladkin, A., & Hemingway, A. (2017). Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice. Tourism Management, 60, 466-477. https://doi.org/10.1016/j.tourman.2016.12.014
25. Pan, X., Yang, Z., Han, F., Lu, Y., & Liu, Q. (2019). Evaluating potential areas for mountain wellness tourism: a case study of Ili, Xinjiang Province. Sustainability, 11(20), 5668. https://doi.org/10.3390/su11205668
26. Sallmann, N. (Ed.). (2010). Megatrend wellness & spa for the leisure and hotel services market in the 21st century. Krakow: Pag.
27. Sawicki, Z. (2014). New trends of spa and wellness tourism in the Allgau Alps region. In: J. Marak, J. Wyrzykowski, & M. Szymczyk, (Eds.), Health, wellness & spa tourism as the regional product – theory and practice (pp. 241-252). Wroclaw: University of Business in Wrocław, University of Business in.
28. Schmudde, R. (2015). Equestrian tourism in national parks and protected areas in Iceland-an analysis of the environmental and social impacts. Scandinavian Journal of Hospitality and Tourism, 15(1-2), 91-104. doi:10.1080/15022250.2014.1000713
29. Senić, R. & Senić, V. (2016). Marketing menadžment u turizmu. Vrnjačka Banja: Fakultet za hotelijerstvo i turizam [in English: Senić, R. and Senić, V. (2016), Marketing management in tourism, Faculty of Hotel Management and Tourism Vrnjačka Banja].
30. Smith, M., & Puczkó, L. (2015). More than a special interest: defining and determining the demand for health tourism. Tourism Recreation Research, 40(2), 205-219. https://doi.org/10.1080/02508281.2015.1045364
31. Suess, C., Baloglu, S., & Busser, J.A. (2018). Perceived impacts of medical tourism development on community wellbeing. Tourism Management, 69, 232-245. https://doi.org/10.1016/j.tourman.2018.06.006
32. The Global Wellness Tourism Economy 2013-2014. (2015). Report final. Global Wellness Institute.
33. Traskevich, A., & Fontanari, M. (2018). Mental wellness in resilient destinations. International Journal of Spa and Wellness, 1(3), 193-217. https://doi.org/10.1080/24721735.2019.1596656
34. Trišić, I., Štetić, S., & Krstić, V. (2018). Possibilities to prevent negative environmental impacts. Economic of Agriculture, 65(4), 1599-1614. doi:10.5937/ekoPolj1804599T
35. Trišić, I., Štetić, S., Privitera, D., & Nedelcu, A. (2020). Wine routes in Vojvodina Province, Northern Serbia - a tool for sustainable tourism development. Sustainability, 12(1), 82. https://doi.org/10.3390/su12010082
36. Tucki, A., & Hadzik, A. (2013). Analysis of opportunities for the development of health tourism in the Lublin province in the context of the region’s identified smart specialization in the field of medical services and healthy. Lublin: Marshal’s Office of the Lublin Voivodeship.
37. Valdivieso, J.C., Eagles, P.F.J., & Gil, J.C. (2015). Efficient management capacity evaluation of tourism in protected areas. Journal of Environmental Planning & Management, 58(9), 1544-1561. doi:10.1080/09640568.2014.937479
38. Vetitnev, A.M., & Kuskov, A.S. (2010). Medical tourism. Moscow: Forum.
39. Vujović, S., Cvijanović, D., & Štetić, S. (2012). Destinacijski koncept razvoja turizma. Beograd: Institut za ekonomiku poljoprivrede [in English: Vujović, S., Cvijanović, D., & Štetić, S. (2012), Destination concept of tourism development, Institute of Agricultural Economics, Belgrade].
40. Vujović, S., Ćurčić, N., & Miletić, V. (2016). Impact of tourism on roundabout of economic process. Economic of Agriculture, 63(1), 323-337. https://doi.org/10.5937/ekoPolj1601323V
41. Wardle, C., Buckley, R., Shakeela, A., & Castley, J.G. (2018). Ecotourism’s contributions to conservation: analysing patterns in published studies. Journal of Ecotourism. doi:10.1080/14724049.2018.1424173
42. Whittle, P.M., Stewart, E.J., & Fisher, D. (2015). Re-creation tourism: de-extinction and its implications for nature-based recreation. Current Issues in Tourism, 18(10), 908-912. doi:10.1080/13683500.2015.1031727
43. Wisnom, M., & Gallagher, K. (2018). Quality of work life in the resort spa industry. International Journal of Spa and Wellness, 1(3), 159-177. https://doi.org/10.1080/24721735.2019.1596658
44. Yoo, I.Y., Lee, T.J., & Lee, C.K. (2015). Effect of health and wellness values on festival visit motivation. Asia Pacific Journal of Tourism Research, 20(2), 152-170. https://doi.org/10.1080/10941665.2013.866970
45. Živković, R. (2009). Ponašanje i zaštita potrošača u turizmu. Beograd: Univerzitet Singidunum [in English: Živković, R. (2009), Consumer behavior and protection in tourism, University of Singidunum, Belgrade].