AN EXPLORATION OF DISTRIBUTION CHANNELS: CHALLENGES AND OPPORTUNITIES FOR ORGANIC FOOD PRODUCERS IN CROATIA

  • Dušanka Gajdić, Ph.D. candidat Križevci College of AgricultureKriževci College of Agriculture, Križevci http://orcid.org/0000-0002-4153-723X
  • Kristina Petljak, PhD Department of Trade and International Business, Faculty of Economics & Business Zagreb, University of Zagreb, Zagreb
  • Željka Mesić, PhD Department of Marketing in Agriculture, Faculty of Agriculture, University of Zagreb, Zagreb http://orcid.org/0000-0002-9349-1560

Abstract

Organic market in the EU is growing faster than the area of production and is facing many problems and challenges. In order to obtain more information of the structure and organizational features of the organic farms in the Republic of Croatia, as well as perceptions of organic food producers about barriers that disable faster development of organic food market, empirical research was conducted on the sample of 66 organic food producers. Research findings suggest that the largest number of organic farms are small farms up to 5 hectares (ha). Organic food producers are the most prominent in the field of fruit production, and key motives for engagement in organic agriculture are their personal beliefs, health reasons and environmental care. Regarding the distribution of the organic food products, most producers sell their organic food products directly to the final consumer, mostly on family farms and local fairs. Regarding indirect distribution, specialized stores are dominant retail format, followed by wholesale. The paper gives valuable contribution, as it lists the producers' proposals for further development of organic food products market in Croatia.

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Published
2018-12-27
How to Cite
GAJDIĆ, Dušanka; PETLJAK, Kristina; MESIĆ, Željka. AN EXPLORATION OF DISTRIBUTION CHANNELS: CHALLENGES AND OPPORTUNITIES FOR ORGANIC FOOD PRODUCERS IN CROATIA. Economics of Agriculture, [S.l.], v. 65, n. 4, p. 1461-1482, dec. 2018. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/1323>. Date accessed: 28 sep. 2020. doi: https://doi.org/10.5937/ekoPolj1804461G.
Section
Original scientific papers