CONSIDERING ECOLOGICALLY SUSTAINABLE PACKAGING DURING DECISION-MAKING WHILE BUYING FOOD PRODUCTS
DOI:
https://doi.org/10.5937/ekoPolj1901107PKeywords:
ecologically sustainable packaging, food products, green consumer behaviour, recycling, CroatiaAbstract
Modern production of packaging is characterized by great choice of packaging materials and the shape of the packaging. There is almost no product on the market that does not have highlighted symbols that should give information about the product and the packaging. Although most consumers pay attention to the symbols, a certain number never checks them, because they consider them irrelevant. The paper investigates consumer perception of the importance of green packaging of food products. A primary research on the sample of 115 respondents has been carried out investigating respondents behaviour while making the choice on food product packaging. The findings suggest that concern for the environment and less danger for health are two major motives for buying food products in ecologically sustainable packaging. The respondents think that wood and paper have least influence on the environment, while plastic and glass harm the environment the most.
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References
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25. Simin, M., Janjušić, D., & Blažević, Z. (2013). Eco labelling as a criterion for registration and protection of trademark. Praktični menadžment, stručni časopis za teoriju i praksu menadžmenta, 4(2), 76-79. [in Croatian: Simin, M., Janjušić, D., & Blažević, Z. (2013). Ekološko obilježavanje kao kriterij za registraciju
2. Afrić, K. (2002). Ecological consciousness - pre-condition of solving ecological issues. Ekonomski pregled, 53(5-6), 578-594. [in Croatian: Afrić, K. (2002). Ekološka svijest - pretpostavka rješavanja ekoloških problema].
3. Andrijanić, I., Buntak, K. & Bošnjak, M. (2012). Quality management with knowledge of goods. Visoka poslovna škola Libertas, Zagreb. [in Croatian: Andrijanić, I., Buntak, K. & Bošnjak, M. (2012). Upravljanje kvalitetom s poznavanjem robe].
4. Bačun, D. (2009). Handbook on signs on prodcuts and packaging. Hrvatski poslovni savjet za održivi razvoj, Zagreb. [in Croatian: Bačun, D. (2009). Priručnik o znakovima na proizvodima i ambalaži].
5. Borin, N., Cerf, D. C., & Krishnan, R. (2011), Consumer effects of environmental impact in product labelling, Journal of Consumer Marketing, 28(1), 76-86. DOI: 10.1108/0736376111110197.
6. Bortek, S. (2014). Pokrenimo se, otpad nije smeće! Eko mreža. Retrieved from: http://www.ekomreza.org/clanak/pokrenimo-se-otpad-nije-smece/3065 (August 28, 2018).
7. Budak, I., Kosec, B., Hodolič, J., Karpe, B., Stević, M., & Vukelić, D. (2009). Labeling products about environmental production. Fakultet tehničkih nauka, Novi Sad. [in Serbian: Budak, I., Kosec, B., Hodolič, J., Karpe, B., Stević, M., & Vukelić, D. (2009). Označavanje proizvoda o zaštiti životne sredine].
8. Chiellini, E. (Ed.) (2008). Environmentally compatible food packaging. Woodhead Publishing Limited, Cambridge.
9. Finisterra do Paco, A. M., & Raposo, M. L. B. (2010), Green consumer market segmentation: empirical findings from Portugal, International Journal of Consumer Studies, 34(4), 429-436. DOI: 10.1111/j.1470-6431.2010.00869.x.
10. Imamović, N., Goletić, Š., & Hodolič, J. (2009). Ecolabelling of type I. Zbornik radova 6. naučno-stručni skup sa međunarodnim učešćem" KVALITETA 2009", 495-505. [In Bosnian: Imamović, N., Goletić, Š., & Hodolič, J. (2009). Ekooznačavanje tipa I].
11. Jamnicki, S. (2011). Evaluation of the suitability of different grades of recycled paper for the production of health-care food packaging. Grafički fakultet, Zagreb. [in Croatian: Jamnicki, S. (2011). Evaluacija prikladnosti različitih klasa recikliranih papira za izradu zdravstveno ispravne prehrambene ambalaže].
12. Jiménez-Guerrero, J. F., Gázquez-Abad, J. C., & Ceballos-Santamaría, G. (2015), Innovation in eco-packaging in private labels, Innovation, 17(1), 81-90. DOI: 10.1080/14479338.2015.1011055.
13. Lazić, V., Gvozdenović, J., & Petrović T. (2008). Possibilities of modern food packaging. Časopis za procesnu tehniku i energetiku u poljoprivredi/PTEP, 12(1-2), 49-52. [in Serbian: Lazić, V., Gvozdenović, J., & Petrović T. (2008). Mogućnosti savremenog pakovanja hrane].
14. Lindh, H., Olsson, A., & Williams, H. (2015), Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development?, Packaging Technology and Science, 29(1), 3-23. DOI: 10.1002/pts.2184.
15. Marsh, K., & Bugusu, B. (2007), Food packaging - roles, materials, and environmental issues, Journal of food science, 72(3), 39-55. DOI: 10.1111/j.1750-3841.2007.00301.x.
16. Ministarstvo zaštite okoliša i energetike (N/A). Eko-oznake, Retrieved from: https://www.mzoip.hr/hr/okolis/eko-oznake.html (18 October, 2018).
17. Molina-Besch, K., & Pålsson, H. (2016), A Supply Chain Perspective on Green Packaging Development Theory Versus Practice, Packaging Technology and Science, 29(1), 45-63. DOI: 10.1002/pts.2186.
18. Official Gazette (2015). Pravilnik o ambalaži i otpadnoj ambalaži. Zagreb, Official Gazette Plc., No. 88.
19. Prakash, G., & Pathak, P. (2017), Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation, Journal of Cleaner Production, Vol. 141(January), 385-393. DOI: 10.1016/j.jclepro.2016.09.116.
20. Ricci, E. C., Banterle, A., & Stranieri, S. (2018), Trust to go green: an exploration of consumer intentions for eco-friendly convenience food, Ecological economics, Vol. 148(June), 54-65. DOI: 10.1016/j.ecolecon.2018.02.010.
21. Rahman, M. S., Ab Rahman, R. B., Islam, N., & Khan, A. H. (2013).Branding through eco-friendly package design, Proceedings of the 2nd Applied International Business Conference (AIBC2013), Universiti Malaysia Sabah, 373-389. Retreieved from https://www.researchgate.net/profile/Seng_Chee_Lim3/publication/304785445_PROCEEDINGS_2nd_AIBC2013/data/577b593908ae213761c9cddf/PROCEEDINGS-2nd-AIBC2013.pdf#page=374 (23 October, 2018).
22. Rodin, A. (1977). Packaging as a marketing element. Grafičar štamparsko izdavačko poduzeće, Ludbreg. [in Croatian: Rodin, A. (1977). Ambalaža kao element marketinga].
23. Rodin, A. (1984). Packaging, distribution, point of sale. Udruženje propagandista SR Hrvatske, Zagreb. [in Croatian: Rodin, A. (1984). Ambalaža, distribucija, mjesto prodaje].
24. Ščedrov, O., & Muratti, Z. (2008). Packaging and environment protection. Sigurnost, 50(3), 287-297. [in Croatian: Ščedrov, O., & Muratti, Z. (2008). Pakiranje, ambalaža i zaštita okoliša].
25. Simin, M., Janjušić, D., & Blažević, Z. (2013). Eco labelling as a criterion for registration and protection of trademark. Praktični menadžment, stručni časopis za teoriju i praksu menadžmenta, 4(2), 76-79. [in Croatian: Simin, M., Janjušić, D., & Blažević, Z. (2013). Ekološko obilježavanje kao kriterij za registraciju
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Published
2019-03-25
How to Cite
Petljak, K., Naletina, D., & Bilogrević, K. (2019). CONSIDERING ECOLOGICALLY SUSTAINABLE PACKAGING DURING DECISION-MAKING WHILE BUYING FOOD PRODUCTS. Ekonomika Poljoprivrede, 66(1), 107–126. https://doi.org/10.5937/ekoPolj1901107P
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Original scientific papers
