TRADITIONAL VALUES IN THE FUNCTION OF PROMOTION OF ŠUMADIJA AND POMORAVLJE AS RURAL TOURISM DESTINATIONS

  • Marija Mandarić, PhD University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja
  • Snežana Milicević, PhD University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja
  • Dejan Sekulić, PhD University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja

Abstract

Rural tourism and diversifcation of economic activities are now an integral part of sustainable development of rural areas and regions of Šumadija and Pomoravlje. Development of rural tourism improves the economic position and social activity of the population of rural areas. Šumadija and Pomoravlje region has signifcant natural and human resources for the development of rural tourism, which have not been adequately utilized. The preservation of authentic values of climate, especially of traditional crafts and gastronomy, can contribute to the development and recognition of the region as a new destination for rural tourism in Serbia. Traditional products due to their features, quality and heritage, can become a regional brand, and also promote the region as a unique destination of rural tourism. The aim of the paper is to explore the representation of traditional crafts, production of handicrafts and traditional cuisine in the region of Šumadija and Pomoravlje. The results of the research conducted point to a signifcant and under-utilized potential of traditional values in the development and promotion of the region as a rural tourism destination.

Downloads

Download data is not yet available.

References

1. Boyne, S. (2005): New Directions in Rural Tourism Impact Research, in New Directions in Rural Tourism, Hall D., Roberts L. and Mitchell M.(eds), Ashgate Publishing Limited, pp.19-37, Aldershot, England.
2. Bradic, M., Kosar, Lj., Djeri, L., Vukosav, S., Garaca, V. (2017): Eco-labelling of accommodation facilites and its perception by rural tourists: Case study of Vojvodina. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 64, No. 1, pp. 205-219, Belgrade.
3. Buhalis, D., Costa, C. (2006): Tourism business frontiers - Consumers, products and industry. (ISBN 0 7506 6377 4). Butterworth-Heinemann, Oxford.
4. Cozac, E. (2012): The importance of rural tourism development in rural communities, Fascucula: Ecotoxicologie, Zootehnie şi Tehnologii de Industrie Alimentară, Analele Universităţii din Oradea, pp. 19–22, Oradea, Jud. Bihor.
5. Čikic, J., Jovanovic, T. (2015): Difuzija znanja i razvoj ruralnog turizma u Vojvodini. (ISBN 978-86-7031-383-5) . Prirodno matematicki fakultet, Novi Sad.
6. Dimitrovski, D., Todorovic, A., Valjarevic, A. (2012): Rural tourism and regional development: Case study of development of ruraltourisam in the region Gruža, Procedia Environmental Sciences, Vol. 14, pp. 288 – 297, United Kingdom.
7. Đenadic, M., Muhi, B., Jovanovic, D. (2016): Rural tourism – Serbia’s missed chance. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 63, No.2, pp. 515-529, Belgrade.
8. Fleischer, A., Pizam, A. (1997): Rural tourism in Israel. Tourism Management, Pergamon, Vol. 18, No. 6, pp. 367-372, Great Britain.
9. Hrabovski Tomic, E., (2008): Selektivni oblici turizma. (ISBN 978-86-84529-40-6). Fakultet za uslužni biznis, Sremska Kamenica.
10. Košic, K. Demirovic, D., Pejanovic, R., Lazic, L., Stamenkovic, I. (2015): Key Principles of Rural Tourism Households Development Strategy – Case Study of Vojvodina. Economics of Agriculture, Vol. 62, No. 4, pp. 975-988, Belgrade.
11. Kotler, Ph., Gertner, D. (2002): Country as a brand, product, beyond: A place marketing and brand management perspective. Journal of Brand Management, Vol. 9, No. 4-5, pp. 250-251, United Kingdom.
12. Liu, C.Z. (2002): A Study on Leisure Agriculture and Rural Development. The Journal of Rural Development Perspectives, Vol. 3, pp. 19-33, The Social Sciences and Humanities Research Council of Canada, Ottawa, Canada.
13. Mandaric, M. (2016): Strategijski brend menadžment (ISBN 978-86-89949-17- 9). Fakultet za hotelijerstvo i turizam u Vrnjackoj Banji, Univerzitet u Kragujevcu, Vrnjacka Banja.
14. Mandaric, M., Milicevic, S., (2016): Role and signifcance of tourism destinations branding. Book of proceedings of 3rd International Conference: “Higher education in function of development of tourism in Serbia and Western Balkans - SED 2016”, 30 September – 01 October 2016, VPTŠ Užice, pp. 37-47, Užice.
15. Milicevic, S., Đorđevic, N. (2015): Potencijali za razvoj planine Goč kao destinacije ruralnog turizma. Ekonomija teorija i praksa, Univerzitet Privredna akademija, Fakultet za ekonomiju i inženjerski menadžment, Vol. 8, No.4, pp. 86-97, Novi Sad.
16. Milicevic, S., Podovac, M., Čavlin, M. (2015): Resources for development of the Rača municipality as rural tourism destination. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 62, No. 3, pp. 751-765, Belgrade.
17. Ministarstvo privrede Republike Srbije. (2017): Sertifkacija starih zanata, (http://www.privreda.gov.rs/ministarstvo/javnost-u-radu/usluge/seritifkacija-starih-zanata/)
18. Mitchell, M., Hall, D. (2005): Rural Tourism as Sustainable Business: Key Themes and Issues. in Rural Tourism and Sustainable Business, Hall D., Kirkpatrick I. and Mitchell M. (eds), Channel View Publications, pp. 3-14, Clevedon, Buffalo, Toronto, Canada.
19. Muhi, B. (2013): Ruralni turizam kao komponenta integrisanog i održivog razvoja sela u Vojvodini. Zbornik Matice Srpske za društvene nauke, Matica Srpska, 142 (1/2013), pp. 129-137, Novi Sad.
20. Ristic, L., Vujicic, M., Lekovic, M. (2016): Tourism as a Factor of Sustainable Development of Rural Areas Belonging to Rudnicka Morava. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 63, No. 2, pp. 665-680, Belgrade.
21. Regional Agency for Economic Development Šumadije and Pomoravlje. (2016): (http://www.redasp.rs/size-location-and-demographics.p33.html)
22. Statistical Offce of the Republic of Serbia, Municipalities and regions of the Republic of Serbia. (2016): (http://pod2.stat.gov.rs/ObjavljenePublikacije/G2016/pdfE/G20162020.pdf)
23. Statistical Offce of the Republic of Serbia. (2012): Census of Agriculture 2012, Agriculture in the Republic of Serbia, (http://pod2.stat.gov.rs/ObjavljenePublikacije/Popis2012/PP-knjiga2.pdf )
24. Saarinen, J., Lenao, M. (2014): Integrating tourism to rural development and planning in the developing world. Development Southern Africa, Vol. 31, No. 3, pp. 363–372, Taylor & Francis Group, London, United Kingdom.
25. Schubert, S., Brida, J., Risso, W. (2011): The impacts of international tourism demand on economic growth of small economics dependent on tourism. Tourism Management, Vol. 32, No. 2, pp. 377-385, Pergamon, Oxford, United Kingdom.
26. Sekulic, D., Mandaric, M., Milovanovic, V. (2016): Motivation of travelers for participation in wine tourism in Serbia. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 63, No. 4, pp. 1237-1253, Belgrade.
27. Sustainable Development Strategy for Šumadija and Pomoravlje Region, 2011-2021. (2011): Regional Agency for Economic Development Šumadije and Pomoravlje, (http://www.paracin.rs/fles/sor.pdf)
28. Todorovic, M., Štetic, S. (2009): Ruralni turizam. (ISBN 978-86-82657-76-7). Geografski fakultet u Beogradu, Belgrade.
29. Veljkovic, S. (2010): Brend menadžment (ISBN 978-86-403-1087-1). Centar za izdavacku delatnost Ekonomskog fakulteta u Beogradu, Belgrade.
30. Vukovic, P., Arsic, S., Cvijanovic, D. (2010): Konkurentnost ruralnih turističkih destinacija. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 57, No. 1, pp. 47-60, Belgrade.
31. Vukovic P., Cecic, N., Cvijanovic, D. (2007a): Održivi turistički razvoj ruralnih područja Srbije. Economics of Agriculture, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Institute of Agricultural Economics, Belgrade, Academy of Economic Studies, Bucharest, Vol. 54, No. 3, pp. 369-379, Beograd.
32. Vukovic P., Cecic, N., Cvijanovic, D. (2007b): Potencijali turističkog razvoja sela Glogonj. Ekonomika, Institute of Agricultural Economics, Vol. 53, No. 3-4, pp. 142- 150, Belgrade.
33. World Toursm Organization. (2004):Rural Tourism Europe: Experience, Development and Perspectives.
Published
2017-06-30
How to Cite
MANDARIĆ, Marija; MILICEVIĆ, Snežana; SEKULIĆ, Dejan. TRADITIONAL VALUES IN THE FUNCTION OF PROMOTION OF ŠUMADIJA AND POMORAVLJE AS RURAL TOURISM DESTINATIONS. Economics of Agriculture, [S.l.], v. 64, n. 2, p. 787-803, june 2017. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/120>. Date accessed: 24 oct. 2020. doi: https://doi.org/10.5937/ekoPolj1702787M.