CONSUMER PERCEPTION TOWARDS TRADITIONAL SERBIAN AGRICULTURAL AND FOOD PRODUCTS
Keywords:
traditional agricultural and food products, territorial competitiveness, consumers, the Republic of Serbia.Abstract
Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product.
The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 338 persons. The results were analyzed using univariant statistical analyses.
The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.
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References
1. Albaum, G., S. Smith (2005): Fundaments of marketing research. Sage Publications. California.
2. Kotler, P., G. Armstrong (2008): Principles of Marketing. 12th edition. Pearson-Prentice Hall.
3. Pantić, K. (2008): Analiza komercijalnog poslovanja male farme Pantić. Diplomski rad. Poljoprivredni fakultet. Beograd.
4. Zarić V., Z. Vasiljević (2007): Mogućnosti analize međunarodne konkurentnosti organskih proizvoda iz Srbije. Institut za ekonomiku poljoprivrede, etc. Beograd.
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6. Zarić, V., N. Nedić / Z. Vasiljević (2008): Unapređenje konkurentnosti kroz stvaranje robnih marki i brendova – izazovi za male poljoprivredne proizvođače. Poljoprivredni fakultet. Zemun-Beograd.
2. Kotler, P., G. Armstrong (2008): Principles of Marketing. 12th edition. Pearson-Prentice Hall.
3. Pantić, K. (2008): Analiza komercijalnog poslovanja male farme Pantić. Diplomski rad. Poljoprivredni fakultet. Beograd.
4. Zarić V., Z. Vasiljević (2007): Mogućnosti analize međunarodne konkurentnosti organskih proizvoda iz Srbije. Institut za ekonomiku poljoprivrede, etc. Beograd.
5. Zarić, V. (2008): Analiza konkurentnsoti poljoprivredno-prehrambenih proizvoda Srbije. Мonografaija. Izadavač Poljoprivredni fakultet ZemunBeograd. Univerzitet u Beogradu.
6. Zarić, V., N. Nedić / Z. Vasiljević (2008): Unapređenje konkurentnosti kroz stvaranje robnih marki i brendova – izazovi za male poljoprivredne proizvođače. Poljoprivredni fakultet. Zemun-Beograd.
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Published
2018-12-31
How to Cite
Zarić, V., Petković, D., & Radošević, M. (2018). CONSUMER PERCEPTION TOWARDS TRADITIONAL SERBIAN AGRICULTURAL AND FOOD PRODUCTS. Economics of Agriculture, 57(Special nu), 57–66. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/1062
Issue
Section
Session I
